Clef du Vin Goes Up Against Chateau Montelena and More

Clef du Vin Goes Up Against Chateau Montelena and More – Episode #274

July 12, 2007

Gary Vaynerchuk uses the Clef Du Vin and sees how it works and to see if it is worth it!

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Comments on this episode(226) Leave a comment ›

“Great job… going to start to follow you… I may learn something….” by Mark Kraus
“Fascinating and fun episode. It’s nice to have this kind of experiment…” by Adrian aka AnGkEr
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Wines tasted in this episode:

2005 Bzikot Puligny Montrachet AcPuligny Montrachet
2003 Chateau Montelena Estate Cabernet SauvignonNapa Cabernet

Links mentioned in todays episode.

226 Responses

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July 12, 2007

mastersommelierflorian
love episode… great vinos and fun. Clef kinda came along as we knew it.
Journey in the background was awsome….
July 12, 2007

Deb
Kudos for the best debunking episode. Great show.
July 12, 2007

Chris C
Great episode Gary! I had heard and read about the Clef du Vin and wondered what the hype was all about. You proved that it really is nothing but weird science. True aging has to happen in the bottle. There is no substitute for that.

QOTD: I was the only major lurker that I knew of.

Thanks for the discounted schwag!!!!!!!
July 12, 2007

TimF
Great episode today! You need to bring a bottle of that Burg with you to Napa.

FWIW — I always thought flabby and acidic were opposites.

QOTD: I have no idea.
July 12, 2007

Boozer
Okay too strange…Sticking metal in wine. As for people suggesting put a penny in your mouth of glass of wine, have you seen where those things get stuck.

QOTD: Just caught a lurker behind episode 138, up at the top of the screen on the right. Run off before I could get the needed info.
July 12, 2007

Harley Stan
Gary, cool episode, I think i will save my 100 bones for soemthing else like WINE!!!
QOTD- I don’t really know any lurkers but if I find one I will out them.
July 12, 2007

John Blue Label
GV,
Glad you did the Montelena, I’m planning on having this for a dinner party. Seems like a good choice. I’ll pass on the CDV.
QOTD: Don’t know any lurkers.
July 12, 2007

Cam
QOTD: My fiance Ben was a major lurker until yesterday, when he finally commented. So now I don’t know any lurkers.
July 12, 2007

Casey
Hey Lb in KS, I think you might be referring to me. Thanks for “friending me up”!

QOTD: My husband is a major lurker. I really need to work on that.
July 12, 2007

BigBob
well maybe the CdV only works on real wine? There are long thread on the Mark Squires BB going back to 2004….

QOTD: I don’t know any lurkers. I don’t get out much.
July 12, 2007

Plminer
Unreal episode. They really know how to market Americans don’t they, we’re so impatient now their coming up with ways to insto-age wine (conjecturely speaking). That thing reminds me of some bad device which supposedly saves you from a DUI if you suck on it as the Officer walks to your car.
QOTD: I know a lurker named Darin, he introduced me to WLTV but he’s too L.A. and cool to post comments. What a heal.
July 12, 2007

Ben
Last lurker I was aware of was myself.

I haven’t done a lot of research but I found this tidbit (first google result):

The Clef du Vin also acts on the aromatic components: the esters, ketones, aldehydes and on the tannins.

The aromatic components are “protected”, “inhibited” by sulphured components (atoms of sulphur “S”), very sensible to oxidation.

The Clef du Vin acts in a similar way on the aliphatic chains by modifying the simple connections of carbon, sulphur and hydrogen.

…

It’s apparently multiple metals. Any metallurgists out there with access to a mass spectrometer?

I think I may try a similar test with an old penny. There are other concepts whereby you can strip some electrons away. Massive magnets? Radiation?

So, the other day I was visiting someone and they were storing a red wine in the fridge. She took it out, plopped it in a coffee cup and microwaved it for 12 seconds. She then poured it into a glass and handed it to me. It was kind of crap wine anyway, but I wonder if this caused any changes in the wine…
July 12, 2007

SoCal
Instant Classic!
Wine Magnets/Copper thingys and White Zin Tasting…..that made my day.
One of the most entertaining eps by far bro.
Well done!
QOTD: my buddy down here that owns a wine shop
July 12, 2007

Bossman
I’m elated the Berringer White Zin didn’t rule the trio, I’m still having nightmares over that Franzia best of show.

Hey, if the treated Beer-ringer “tastes so good” after a 50 sec immersion, and the bottle is $4.20, and the wine mood-ring is 100 bones, and I’m averaging $35 per bottle I can break even and start reaping $’s after 3 1/2 bottles….. oh wait, life is too short to be drinking crap gimmicked up wine isn’t it?

Okay yesterday was seeped wine, today was the 00’s equivalent of 70’s Boones Farm, can we expect pig vomit on the couch tomorrow?

You’re certainly dying for our sins…… hey, anybody in for a W.W.G.D. wrist band?
July 12, 2007

Eddie Brown
I dipped a penny in a glass i’m drinking right now, and it had the exact
effect you describe…but mine was a hell of a lot cheaper.
oh,…copper has always been known effect alcohol in some weird way. who hasn’t herd the o’l put a penny in your mouth if you get pulled over trick??
July 12, 2007

KenP
Of course, having two different vintages of the same wine and ‘aging’ one to the ‘age’ of the other might prove instructive (just barely). Good ep, GV.
QOTD: don’t know any.
July 12, 2007

Mr. Cabernet
Another one where I would have liked to seen a blind tasting.
July 12, 2007

Ben N.
Great show today, I don’t think I will be buying the wine key.
QOTD: I don’t know any lurkers.
P.S. nice wristband
July 12, 2007

Pastore
That will be a big pazzzz for me as well.

QOTD: Lurkers… We don’t need no stinkin’ lurkers.
July 12, 2007

Matty B
QOTD: My wife. HIYO!
July 12, 2007

matthews
not suprising to see you pazzzzz on the clef du vin i didnt have to much hope for it. never the less im glad to see you put it through the motions.
QOTD-dont really know any lurkers per se but i did recently introduce my sister to the show hopefully shes been watching the last couple days and will see this and it will inspire her to post. do it sara do it.
July 12, 2007

Martin
Michael Bolton: You think the pet rock was a really great idea?
Tom Smykowski: Sure it was. The guy made a million dollars.
July 12, 2007

yowens
GV- Thanks for the heads up on the 100 dollar piece of copper- its a paZZZZZZZZZZZZZZZZZZZZZZZZZZZZz for me. QOTD: my girlfriend. She sits next to me and watches every episode with me. Has she delurked? Once, maybe twice. Disappointing.
July 12, 2007

AnthonyS
Was that Journey’s ‘Don’t Stop Believing’ in the background? I hope this wasn’t the last episode ever. Thanks for the episode. It’s great to be back.
July 12, 2007

DirtBag
“Clef Du Vin” just turns me on…………….. biggest lurker is Paris Hilton – she thinks your hot – true story.