Wine Kegs – Episode #456

May 1, 2008

Today Gary Vaynerchuk goes where very few wine people have gone before, KEGS!

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Comments on this episode(190) Leave a comment ›

“wow….just great….thanks for keeping us up to date. With the right …” by Adrian aka AnGkEr
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Wines tasted in this episode:

2006 Mas Wine Company’s Vino Blanco
Mas Wine Company Vino

190 Responses

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May 2, 2008

Jane
From the descriptions of the wine during tasting, it sounds like Andy hit exactly the per glass price point he’s targeting for restaurants. The keg technology to sustain the quality level of the wine over time is great. Love the environmentally friendly benefits!
May 2, 2008

Achilleas in Cyprus
Incredible idea put into practical production.

This is just from one wine producer in Italy … “Montelvini sold half a million 20-liter reusable kegs of wine last year, and even with expanded facilities, is hard-pressed to keep up with demand” and it only costs 50 Euros which is pretty kool.

Gary is right .. this is a really kool idea.
May 2, 2008

NikolaD
Wine in kegs is something only americans would think of.
May 2, 2008

jason
I am from Bottle Barn a reatil wine shop in Santa Rosa, California and sell Mas Vino kegs. We are getting great feedback from our customers about this product and are excited to see Mas Vino getting the attention it deserves. These guys are ahead of the curve and have a cutting edge product. Props to them!
May 2, 2008

the unknown chef
I am one of those annoying restaurant customers who ask when the bottle was opened when I want something by the glass. But how much more annoying is it when you get a glass of something that has been sitting around too long? I like the keg!
May 2, 2008

Jared Pondelik
I think this is a really cool idea for restaurants. It is way more compact and on less expensive wines (ones you don’t pay a premium just for the producer) the bottle cost being cut out can be a big deal. I think this is something a lot of restaurants will move towards. The preserving technology in general is amazing. It would be great to be able to get classic glasses of certain wines because the restaurant isn’t afraid to open a bottle that no one else will drink in the next day or so.

Great show Gary! Thank you for expanding our knowledge of not just wine, but the wine world in general.

QQTD: 20K worth of wine kegs in Italy a year is my guess.
May 2, 2008

wayno da wino
Gotta get somma dat for da Chargers/Aztec Games………..

QOTD: Kegs sold in Italy??? About 99 GaZillionzzzzzzz…….
May 2, 2008

LuvsChandon
I love the enviornmental friendliness of the wine kegs, sounds great for restaurant application or large festive gatherings!

I’m going to try and make it to Corte Madera book signing if I can get off work, just a 2 hour drive or so for me…and Napa-Sonoma are right there on the way.
May 2, 2008

LauraG
GREAT idea for a product, and equally terrible QOTD. I don’t have a clue. Maybe 172,896?
May 2, 2008

bh
and i didn’t even comment on the restaurant aspect earlier!

this might not fit the bill for places with big lists, or places that already have nitrogen systems in place because they like to have a good selection of wines by the glass.

but man, like 95% of restaurants in that $10-15 entree price point need to get on board with something like this. this would completely solve the problem of having to drink five day old chianti dregs, while at the same time saving the restaurant the expense of installing a whole nitrogen system.

really great technology… hope it takes off.
May 2, 2008

Mike Linquist
Wine on tap…not a bad idea. Lightning quick tap procedure, too. Half-expected you next to a Girl Scout Cookies stand nearby, or selling World’s Finest Chocolate Bars for the local Little League team. Weather reminded me of what Florida summers can be like. Not always sunshine and beach opps.
GV, nice change of venue, irregardless. QOTD – No se, Jose…posible 750,000 kegs…Salud.
Mike Linquist
May 2, 2008

Shane
Gary, WTF…Vayniac CAB Keg. All over it.

QOTD: 248,482 kegs in italy.
May 2, 2008

Bette
Terrific show!!! Environmentally a leader in technology….”MAS”…what great logo!!
May 2, 2008

CrazyManAndy
That’s awesome! Great episode, GV!

CMA
May 2, 2008

Kirk (AKA: slave2thevine)
Interesting concept….I’m surprised that Gary isn’t pushing to put the Vayniac Napa Cabernet in some of these kegs….HMMMM, Oh and

QOTD: I have no idea…maybe I’ll have a better grasp after I go over there.
May 2, 2008

bronsont
27,552 kegs of wine sold annually in Italy
May 2, 2008

salvatore
Hi Sasha !!

Interesting concept ! Smaller keg with better quality would be a real attraction for me.

Also a way of dealing with less trash and helping our Planet Earth.
May 2, 2008

Karen
Great show! Totally awesome–keep up the good thoughts that wine kegs will catch on in the U.S. And, environmentally friendly to boot! QOTD: A rough stab in the dark with no assistance from Google–one million kegs! (If you are going to guess randomly, make it out of this world, right?)
May 2, 2008

Donna Marie
Great technology. Restaurants should jump on the bandwagon. I think Daryl’s Wine Bar in New Brunswick, NJ might be using this or something similar–not completely certain. Loved Sasha’s cameo appearance.

QOTD: Wild guess –1 million.
May 2, 2008

mjhch1
This is a very cool thing… I have friends opening up a restaurant next year, They would certainly be interested, especially if this is made available in the area. And as a wine consultant, I would certainly want my customers to have this too…
100% reusable… this is so great! Throw in some high quality, single vineyard stuff… and WOW!

Sign me up!!

QoD… wine kegs in Italy. hmmm probably about a 500k per yr. I dunno… just guessing.
May 2, 2008

Omallley
QOTD: 0?

Very neat technology, I’m curious to see where this goes in terms of allowing restaurants to serve up fresher product.
May 2, 2008

Kathy Hughes
We’re definitely getting a couple of reds and whites for our next kegger at The Coronado in Naples, FL ! Naples Kathy aka Champagne Lady
May 2, 2008

Len
Amazing that restaurants haven’t picked this up especially by the glass…makes sense….good show! Not sure if I would ever use one outside of a party.

QOTD: No idea….it’s obviously new concept for wine…200,000 — 400,000.
May 2, 2008

Malphas
I think that restaurants should jump all over this keg technology if they are intent to continue serving wine by the glass. For an average consumer, this is an investment for more than just one person.

Attention CKC’s: get your roomates to pool some money together and hit this.

I can’t seem to justify in my mind any wine collector or consumer buying this just for the sake of having it in their collection.
May 2, 2008

ceclsj
awesome idea!