Lambrusco sparkling wine- not just Riunite anymore – Episode #617

February 3, 2009

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Gary Vaynerchuk tries a Lambrusco and talks about the sparkling wine that has a funny reputation from the enormous success of Riunite.

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Comments on this episode(160) Post a comment ›

  • “Just came across this episode and enjoyed watching it.

    A couple of…” by James Koch

  • “I’m sitting here drinking Labrusca Rosso Reggiano Lambrusco as I’m wat…” by JD Gless
  • View all 160 ›

Wines tasted in this episode:

Venturini Baldini LambruscoReggiano play review at cork'd
  • Just came across this episode and enjoyed watching it.

    A couple of things:

    - No Lambrusco is made in Romagna (that's Sangiovese, Albana, etc. territory - by law). THE Lambrusco regions are all centered in Emilia (the Northern part of the Emilia-Romagna region) though one of the official Lambrusco zones is located in Lombardia. Lambrusco is also grown in Puglia/Apulia but THE finest, authentic frizzante (and still) Lambrusco versions are all made in and around the cities of Modena, Parma and Reggio.

    - TBH, TTB actually doesn't allow to list the alcohol percentage as "8.5% plus 2.5%" on wine labels. It means that the potential alcohol would have been 11.0% if all of the residual sugar would have been converted into alcohol (and CO2).

    I agree, Lambrusco has come a long way since AR (after Riunite). As a matter of fact two Italian Lambruscos [Lambrusco Reggiano DOC Secco ‘CONCERTO’ (100% Salamino; single vineyard) by Medici Ermete and Lambrusco di Sorbara DOC ‘VECCHIA MODENA PREMIUM’ by Cleto Chiarli] have both just (last month) received the prestigious TRE BICCHIERI award by Gambero Rosso, Italy’s most important wine guide (Gambero Rosso 2010/Italian Wines 2010) last month. This marks the very first time that any Lambrusco has ever been given this special recognition. - Another sure sign that (REAL/QUALITY) Lambrusco has FINALLY superseded its tarnished image in the USA.
  • JD Gless
    I'm sitting here drinking Labrusca Rosso Reggiano Lambrusco as I'm watching this. What I'm drinking is a slightly drier version of Lambrusco, a great Summer version of the wine. Would be a good accompaniament to anything off the BBQ. This guy is too much fun to watch!
  • Buccia
    All of producer that you have tell like Ceci or Riunite or Lini wasn't a really serious producer but they bought the grapes and put it on the bottle...you never try Venturini Baldini labrusco that is the most place all over biological.. They are the first producer all over the worl of lambrusco quality sice 1960... The other producer of lambrusco like Ceci are many times ago close for sofistication of the wine...
  • nnothing
    qotd: nope
  • George
    Just returned from a week in Emilia Romagna last month. It was ubiquitous and very affordable over there. Had it with most of our meals. Most of them very locally produced and not exported. I loved it. Searching for sources here in the US. Apparently Riunite Lambrusco can still be purchased here. I might try it just to compare.
  • squid
    When I was a teen I visited Germany and Lineavini made a lambrusco that seemed in every single shop. I really liked it at the time, but I'd probably think it was crap if I had it today.
  • I have had several, this was a favorite of my Grandma's and I am not talking the Ruinite shiz either :) Thanks for this show, I emailed you a while ago about Lambrusco and you were gracious enough to reply, you rock GaryVee.
  • I have... not/// had one oF tHose‚‚‚‚‚‚‚óé?í혘f

    (Just thought I'd make my comment look a bit interesting seeing as it says the same thing as every other one!)
  • Yes! I had a great semi-dry Lambrusco last year, the 2006 Tenuta Pederzana Lambrusco Grasparossa di Castelvetro Semi Seceo. I would recommend it to anyone.
  • UHollis
    never had the lambrusco.
    gonna seek it out.
  • Kate the Great
    Never had Lambrusco.
  • TWalk
    The last one i remember having was ca' de medici...and it was pretty darn dellicious
  • JayZee
    Interesting show - I never even thought of a Lambrusco show (see QOTD). I am intrigued by your description because I really have liked some sparkling shiraz that I have had in the past so, in my case, similarity may be good.

    QOTD: Nope, at least not to my recollection. In fact, a few years ago, my work group did a holiday dinner at a nice restaurant and one guy asked if they had any Lambrusco - I was horrified (they didn't). Yes, that's what Riunite and others did. But I am always willing to try new things and I never thought that there was any good Lambrusco - it seemed oxymoronic to me.
  • agamemnon
    Finally found it... Barbolino "Lambrusca Grasparossa di Castelvetro" Try with some nice antipasti - super!
  • Frank in Omaha
    Yes, I just finished a bottle this week. Great with Italian style dried salume and spicy coppa.

    This would be a good summer wine where you might drink a white but your looking for a bit more flavor.

    Have some with prosciutto wrapped melon on the patio. Drink some Lambrusco while you grill a Italian sausage, cut it up and pass it around. The Lambrusco will pair great with that. Then seamlessly move to a Chianti, super tuscan or a cab to go with your rare steak ala Florentine.

    btw i just watched your video about Tocai Fruilano, er, the wine formerly know as tocai fruilano. I completley agree with what you said. Big white that coats your whole palate with flavor and nice, crisp acidity.
  • wannaBconnoisseur
    Never had one. Need to try!
  • Jason S.
    QOTD: never had one before!
  • mindpirate
    QOTD: Never had one at all. Time to expand my PAL.
  • YoungDave
    QOTD: Only one a couple of years ago, so it's about time I jump back in and find another one this week!
  • Wednesday
    Yes, fun fourth of July wine for the variety of foods that show up for a picnic.
    Good show.
  • yowens
    Cool show, I totally new varietal for me. QOTD: negative but I will!
  • Ray Barnes
    I am pleased that the method of second fermentation for this sparkling wine was explained, unlike the last episode which featured such a wine. This was well done.
  • gordoyflaca
    P.S . It Tastes Better In A Red Wine Glass!
  • Gary, when that came out red it surprised the crap out of me! That was awesome.

    QOTD: I have never had this but really want to.
  • Jim in Atlanta
    QOTD - I don't think I have had one, but I obviously need to. Thanks for introducing us to new things.
  • qotd: NEVER had a Lambrusco before, but I'm so going to try to find one tomorrow!!! This wine looks amazing, especially since I don't like Prosecco that much. But then, there are just moments where you want a sparkly wine. Again, I'm in awe here! This my friend, THIS, is why I love and watch your show. Entertainment, yes, but mainly because of the experience you bring into the show and which you are willing to share with the Vaynernation. I love you man! Enjoy your vacation!
  • Dan-o
    Interesting show - I remember the Riunite jingle.
    QOTD - I would like to try a Lambrusco in the future. I had one almost 10 years ago at an Italian restaurant in Germany and I was uninspired.
  • gordoyflaca
    Lambrusco rocks. Great with anything italian and with charcuterie. If you get the real stuff- Lini, Ceci, Gasparossa- it's a crowd pleaser. Will satisfy wine nerds as well as picky drinkers.
  • Jayhitek
    QOTD: No I haven't.
  • jason
    NICE -

    QOTD - when i was living in france 3 years ago, some friends and i went to an italian restaurant for dinner and we did order a bottle of lambrusco. it was nice and fun- cheap too! why the fuck not.
  • innA
    QOTD - Never been a fan, and haven't tried it in years, but my mum has always loved sparkling Lambrusco
  • Grapedigger
    Great show Gary. nope, never had a Lambrusco..Certainly would want to try one soon. cheers
  • Thanks for all the fun facts GV!

    QOTD: No never heard of it before. I've had the Banfi Rosa Regale Brachetto d'Aqui before. I like pink sparklers! I'd love to try a raspberry colored one!
  • digitaldean
    QOTD: I had non-Riunite Lambrusco, unfortunately it was Cella. (remember the cheesy "Aldo Cella" character from the commercials. Slogan was "chill a Cella". First wine I drank. (back when drinking age was 18 - now I'm dating myself!)

    Now for the real Lambrusco... I haven't tried it yet. To be honest, I was unaware of the upper echelon Lambrusco.

    Thanks for a great show!
  • pawncop
    Good episode, interesting to see it make a comeback.

    QOTD - Back in the 70's was given a bottle of (I am butchering the spelling) Gaiccobaste as a gift. Do not recall it being carbonated. Was not into wine back then, but will look forward to renewing old friendships.
  • thefaamakesmedrink
    Gary Vee,

    Christopher J. Mott pays the same price for his Lambrusco as do I?

    Somehow, I'm beginning to feel better about myself and the things I've done.

    Regards,

    Bernard Madoff
  • Lauren
    I brought some lambrusco home from Italy in my suitcase when I was in college- it really was my introduction to red wine, and helped me transition smoothly into a lot of the drier stuff.
  • Sorry I'm in so late. i carried a great Lambrusco made by Caprari i think. we sold lots but no one else around did and the distributor lost the account. it was dry and pretty and wonderful. It was a great way to get people that thought they didn't like red wine to change their ways. Now those customers drink red wine but i miss that Lambrusco. anyone know another dry Lambrusco out there? Wisconsin needs you!
  • Mike Milzz
    Well Gary, you finally did it. I've been watching for hundreds of episodes, and this is the first comment I've ever left.

    I had my first Lambrusco a year or two ago when I was at Cost Plus looking around and they were doing a tasting. The guy told me that it goes great with pizza, and that's what we were having for dinner. I brought it home and my wife and I loved it. We have both been drinking red wine for 5 years or so and love to try different kinds of wines from around the world. Typically my wife will try something new and say it's nice but not comment on it again. Well, we sucked down this bottle of Lambrusco and have had many since. Your assessment of Lambrusco being the "beer drinkers" wine is pretty accurate - it's really easy to drink.

    I'm a little too young to remember the dark days of Riuniti, so I Googled Lambrusco after first trying it because I couldn't figure out why I hadn't heard of it before. It's a shame that so many people are afraid to give this great drink a try. If you've never tried Lambrusco before, go out and get a bottle!

    Thanks Gary for a great show and for shining some light in on a forgotten corner of the wine world.
    Cheers!
  • Dessert Wine Nerd
    QOTD: No I have not. *sigh*..... You and your wines Ive never had!!!!
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