EP 733 Another Amazing Legend from the Wine Business Visits WLTV – Part 2

Gary Vaynerchuk concludes his chat with Anthony Terlato and tastes three of the Terlato wines.

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Wines tasted in this episode:

2005 Rutherford Hill MerlotNapa Merlot
2006 Chimney Rock Tomahawk Vineyard Cabernet Sauvignon

Links mentioned in todays episode.


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luca bercelli

89/100

line of the day – ‘$110 Cabernets from California are about as exciting as getting punched in the neck with a brick’

GV unusually very diplomatic when obviously not too blown away with the guest’s showcase wine. Steered the interview elsewhere and didn’t score it. Second of a two-parter and although better than the first part, a bit too much name dropping and patting each other on the back for me to be get excited

Tags: cabernet, merlot, red, review, Sauvignon, Video, wine, wines

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  • CeBe

    Nice show, Vay, the personal touch of you interviews is great, just dont overdo the ‘let me finish your sentence for you’ habit. Is a weakness of all fast thinkers, talking takes too long. As for the QOTD, I think its a attitude thing, yes we all don’t have enough money, but if you really love the stuff and you don’t drink for the effect, 40 to 60 bones is not a bad price.

  • Adam

    Anyone else think guy was just just to try to sell his wines? He had no interest in the show.

  • Adam

    Anyone else think guy was just just to try to sell his wines? He had no interest in the show.

  • JLed

    I would have to know it is good first. It is difficult to rely on someone else?s pallet to know what you will enjoy. Growing up in Texas, I never enjoyed wine because nobody knew how to choose good wine. My wife grew up north of San Francisco so we spend time in the Russian River and Dry Creek valleys visiting the smaller vineyards and wineries doing a lot of tastings. My cellar is full of $30 – $70 wines, but I have tasted them all first. I know what they bring and have a slight idea (still a novice) of what they will bring in the future. I just do not break them out Tuesday nights while watching the Rangers.

  • JLed

    I would have to know it is good first. It is difficult to rely on someone else?s pallet to know what you will enjoy. Growing up in Texas, I never enjoyed wine because nobody knew how to choose good wine. My wife grew up north of San Francisco so we spend time in the Russian River and Dry Creek valleys visiting the smaller vineyards and wineries doing a lot of tastings. My cellar is full of $30 – $70 wines, but I have tasted them all first. I know what they bring and have a slight idea (still a novice) of what they will bring in the future. I just do not break them out Tuesday nights while watching the Rangers.

  • fred

    Gary – Shut the F#ck up. I don’t usually like guests but this guy was good and you cut him off every sentence. Didn’t your father teach you any manners?

  • fred

    Gary – Shut the F#ck up. I don’t usually like guests but this guy was good and you cut him off every sentence. Didn’t your father teach you any manners?

  • Severin

    Terrific guest…I really had no idea he was involved with so many legendary brands! Mr. Terlato is most certainly a legend himself.

    QOTD: To go to the next price point I would need to believe, simply, that the increase in price was guaranteed to mean an increase in enjoyment. From a marketing standpoint the product would need to express that with appellation information, history of the family/vineyard, experience of the winemaker, quality of the packaging(I wouldn’t buy solely on that point, but it does help with a decision for me…if they spend more on the glass/labeling it might be because they believe that much in their product – I know that is probably exactly what they expect a consumer to believe but oh well)

    Honestly though, I often am willing to go up a price point based on a review/rating from a wine critic, or a trusted wine clerk.

  • Severin

    Terrific guest…I really had no idea he was involved with so many legendary brands! Mr. Terlato is most certainly a legend himself.

    QOTD: To go to the next price point I would need to believe, simply, that the increase in price was guaranteed to mean an increase in enjoyment. From a marketing standpoint the product would need to express that with appellation information, history of the family/vineyard, experience of the winemaker, quality of the packaging(I wouldn’t buy solely on that point, but it does help with a decision for me…if they spend more on the glass/labeling it might be because they believe that much in their product – I know that is probably exactly what they expect a consumer to believe but oh well)

    Honestly though, I often am willing to go up a price point based on a review/rating from a wine critic, or a trusted wine clerk.

  • http://gastronautadventures.wordpress.com/ Alex from Montreal

    Gary you always get the best guests. He is a wine legend and we could all learn something from that guy.
    QOTD: For me, if I am going to open a $30 bottle of wine I need to be around people who will appreciate it. For every day wine, I do not go over $14 and if I am having a party I generally wont go significantly over $14 if the people I am with will not appreciate it. I think wine and food also when paired together can be made our broken by the company you are with. The wine can speak for itself but if you aren’t around people who will appreciate it, it might as well be a $14 bottle of wine.

  • http://gastronautadventures.wordpress.com/ Alex from Montreal

    Gary you always get the best guests. He is a wine legend and we could all learn something from that guy.
    QOTD: For me, if I am going to open a $30 bottle of wine I need to be around people who will appreciate it. For every day wine, I do not go over $14 and if I am having a party I generally wont go significantly over $14 if the people I am with will not appreciate it. I think wine and food also when paired together can be made our broken by the company you are with. The wine can speak for itself but if you aren’t around people who will appreciate it, it might as well be a $14 bottle of wine.

  • terry

    I enjoyed Mr. Terlato’s interview so much I felt obligated to answer.

    I’m new to taking wine seriously and have budgeted about $200 per month. This month I have found a distinctive and noticeable increase in quality on choices I made in 30-38$ bottles. I focused on 93 or 94 point scores and store suggestions. I ask the store keeper if they have been used at a tasting in the past and what the response was. At this point I want my wife to enjoy it also and I am looking for a crowd-pleaser even if it did not score above 93. Not many stores are opening these for regular tastings which is a shame because I would surely buy them. In summary: the score, their reputation in the store, and programs like this website. More information about the winery and what their decision process was to make the bottle – that would sale me also.

  • terry

    I enjoyed Mr. Terlato’s interview so much I felt obligated to answer.

    I’m new to taking wine seriously and have budgeted about $200 per month. This month I have found a distinctive and noticeable increase in quality on choices I made in 30-38$ bottles. I focused on 93 or 94 point scores and store suggestions. I ask the store keeper if they have been used at a tasting in the past and what the response was. At this point I want my wife to enjoy it also and I am looking for a crowd-pleaser even if it did not score above 93. Not many stores are opening these for regular tastings which is a shame because I would surely buy them. In summary: the score, their reputation in the store, and programs like this website. More information about the winery and what their decision process was to make the bottle – that would sale me also.

  • Warren

    QOTD: What I want is consistant quality in my over $30 purchases. I’ve had more bombs above $30 than I have under $30. One of my least pleasureable wines was actually one I paid $60. This is more a problem with the wine press than with the price though. A rule of thumb I came up with (for me) is if it is under 94 points (WS) than it isn’t even worth drinking and that’s sad becuase I’ve had many really good wines that weren’t even rated… go figure…

    BTW Gary, your interruptions aren’t that bad (sometimes they are but… meh). The guests don’t seem put off and if they have a point they want to make, they brush off the interruption anyway. Don’t people ever talk to anyone? Half of the conversations I have with people are punctuated by interruptions.

  • Warren

    QOTD: What I want is consistant quality in my over $30 purchases. I’ve had more bombs above $30 than I have under $30. One of my least pleasureable wines was actually one I paid $60. This is more a problem with the wine press than with the price though. A rule of thumb I came up with (for me) is if it is under 94 points (WS) than it isn’t even worth drinking and that’s sad becuase I’ve had many really good wines that weren’t even rated… go figure…

    BTW Gary, your interruptions aren’t that bad (sometimes they are but… meh). The guests don’t seem put off and if they have a point they want to make, they brush off the interruption anyway. Don’t people ever talk to anyone? Half of the conversations I have with people are punctuated by interruptions.

  • BigBoy

    Gary you killed this interviewer, you has a great personality and you diminished this guest.

    QTD: What it takes to move people is finding good wine someone can enjoy at their price range. Lots of times the wine between $20 and $30 is not dramatically different. So why spend the extra $5 or $10 bones? Getting some to move from there $10-$12 wine to $30 wine would depend entirely on the cash flow.

  • BigBoy

    Gary you killed this interviewer, you has a great personality and you diminished this guest.

    QTD: What it takes to move people is finding good wine someone can enjoy at their price range. Lots of times the wine between $20 and $30 is not dramatically different. So why spend the extra $5 or $10 bones? Getting some to move from there $10-$12 wine to $30 wine would depend entirely on the cash flow.

  • Torque-it

    Great show – like many others, I was disappointed in the needless interruptions. I know you’ve explained it away in the past as a need to keep the ball rolling in a format where you don’t get to edit, but in reality, with legends like this it IS rolling. Your interview style makes it a bumpy ride.

    QOTD: Buy more $30 wine? Why? There is such a glut of good wine in the $10-20 range, why pay more unless you’ve tried $30 bottle and feel it’s worth it!

  • Torque-it

    Great show – like many others, I was disappointed in the needless interruptions. I know you’ve explained it away in the past as a need to keep the ball rolling in a format where you don’t get to edit, but in reality, with legends like this it IS rolling. Your interview style makes it a bumpy ride.

    QOTD: Buy more $30 wine? Why? There is such a glut of good wine in the $10-20 range, why pay more unless you’ve tried $30 bottle and feel it’s worth it!

  • Soyhead

    great show. What will it take me to go from a $20 to a $30 bottle of wine? Well, of course, ten dollars. Feel free to send me cash or a money order.

  • Soyhead

    great show. What will it take me to go from a $20 to a $30 bottle of wine? Well, of course, ten dollars. Feel free to send me cash or a money order.

  • Andy and Edie in MT

    It can be a gamble to pay more for wine, but the ones you do get that can just blow you away tend to be in the over $20 category. Over $20 wines for us tend to be celebration wines that you want to share with others. In order to get us to buy these wines they may need to be advertised as such, like champagne was/is. A classy looking label, name, or hefty bottle weight tends to help out this cause. Then just deliver on the quality and we’ll be back for more.

  • Andy and Edie in MT

    It can be a gamble to pay more for wine, but the ones you do get that can just blow you away tend to be in the over $20 category. Over $20 wines for us tend to be celebration wines that you want to share with others. In order to get us to buy these wines they may need to be advertised as such, like champagne was/is. A classy looking label, name, or hefty bottle weight tends to help out this cause. Then just deliver on the quality and we’ll be back for more.

  • dmcdaniel19780

    Jeez Louise..can you let the man finish a thought?

  • dmcdaniel19780

    Jeez Louise..can you let the man finish a thought?

  • drj

    gary,

    while i have been lurking a lot, i enjoy the show(s). and i have to agree with the folks that are chastising you for interrupting.

    usually you let your guest(s) shine and the show is fantastic. this time you were in his face too much.

    ask the question, and let your guest answer. when you get the urge to interrupt, make a mental note and ask the follow-up question. be polite and let them finish.

    these two guys said it best:

    dmcdaniel19780

    Jeez Louise..can you let the man finish a thought?

    fred

    Gary ? Shut the F#ck up. I don?t usually like guests but this guy was good and you cut him off every sentence. Didn?t your father teach you any manners?

    ’nuff said.

  • drj

    gary,

    while i have been lurking a lot, i enjoy the show(s). and i have to agree with the folks that are chastising you for interrupting.

    usually you let your guest(s) shine and the show is fantastic. this time you were in his face too much.

    ask the question, and let your guest answer. when you get the urge to interrupt, make a mental note and ask the follow-up question. be polite and let them finish.

    these two guys said it best:

    dmcdaniel19780

    Jeez Louise..can you let the man finish a thought?

    fred

    Gary ? Shut the F#ck up. I don?t usually like guests but this guy was good and you cut him off every sentence. Didn?t your father teach you any manners?

    ’nuff said.

  • JPWRANGS

    You must have cut him off 100 times, I love your show and all but let the man talk!

  • John Martelly

    GREAT GREAT SHOW! You think Mr. Terlato is looking to adopt? AnyWho, to answer his question in a word, income. Now that is not to say I won't spend 30 or 40 bones on a wine (Oreana 2006 CS) but it is limited. I drink wine every day and I just can not afford, especially in today's economy, to blow a wad of cash on something that I hope will be good. Even yourself has said thatafter drinking a $600 bottle of wine in a restaurant that you were unimpressed.
    BTW, Jets Suck, Go Pat's!

  • richardvinifera

    QOTD: I want more provenance of the wine, eg info on the label, and storage info is it has some age. Also wine stores that give samples are needed in the higher category.

  • http://profiles.yahoo.com/u/7VOGSKOMCSJK4HZLN36I2GLXHU Moses

    Gary.

    Love the concept. Love your enthusiasm. Love the information. Love the guest.

    I UTTERLY HATE YOUR INTERRUPTIONS!!!!

    You don't listen, you just look for openings to speak. Why have guests when you spend most of the time completing their sentences? Deep breaths man… take them… OFTEN. Or perhaps some ADD medication???

  • Anonymous

    Once again, great guest. Have had both these wines.. QOTD-the over $30 is for weekends and $15 and under for during the week.. http://www.winelx.com

  • luca bercelli

    89/100

    line of the day – ‘$110 Cabernets from California are about as exciting as getting punched in the neck with a brick’

    GV unusually very diplomatic when obviously not too blown away with the guest’s showcase wine. Steered the interview elsewhere and didn’t score it. Second of a two-parter and although better than the first part, a bit too much name dropping and patting each other on the back for me to be get excited

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