Another Amazing Legend from the Wine Business Visits WLTV – Part 2

Another Amazing Legend from the Wine Business Visits WLTV – Part 2 – Episode #733

September 4, 2009

Gary Vaynerchuk concludes his chat with Anthony Terlato and tastes three of the Terlato wines.

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Comments on this episode(189) Leave a comment ›

“gary,

while i have been lurking a lot, i enjoy the show(s). and i h…” by drj
“Jeez Louise..can you let the man finish a thought?…” by dmcdaniel19780
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Wines tasted in this episode:

2005 Rutherford Hill MerlotNapa Merlot
2006 Chimney Rock Tomahawk Vineyard Cabernet Sauvignon

Links mentioned in todays episode.

The “Crush It!” announcement page

189 Responses

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October 20, 2009

drj
gary,

while i have been lurking a lot, i enjoy the show(s). and i have to agree with the folks that are chastising you for interrupting.

usually you let your guest(s) shine and the show is fantastic. this time you were in his face too much.

ask the question, and let your guest answer. when you get the urge to interrupt, make a mental note and ask the follow-up question. be polite and let them finish.

these two guys said it best:

dmcdaniel19780

Jeez Louise..can you let the man finish a thought?

fred

Gary – Shut the F#ck up. I don’t usually like guests but this guy was good and you cut him off every sentence. Didn’t your father teach you any manners?

’nuff said.
October 10, 2009

dmcdaniel19780
Jeez Louise..can you let the man finish a thought?
October 1, 2009

Andy and Edie in MT
It can be a gamble to pay more for wine, but the ones you do get that can just blow you away tend to be in the over $20 category. Over $20 wines for us tend to be celebration wines that you want to share with others. In order to get us to buy these wines they may need to be advertised as such, like champagne was/is. A classy looking label, name, or hefty bottle weight tends to help out this cause. Then just deliver on the quality and we’ll be back for more.
September 23, 2009

Soyhead
great show. What will it take me to go from a $20 to a $30 bottle of wine? Well, of course, ten dollars. Feel free to send me cash or a money order.
September 23, 2009

Torque-it
Great show – like many others, I was disappointed in the needless interruptions. I know you’ve explained it away in the past as a need to keep the ball rolling in a format where you don’t get to edit, but in reality, with legends like this it IS rolling. Your interview style makes it a bumpy ride.

QOTD: Buy more $30 wine? Why? There is such a glut of good wine in the $10-20 range, why pay more unless you’ve tried $30 bottle and feel it’s worth it!
September 21, 2009

BigBoy
Gary you killed this interviewer, you has a great personality and you diminished this guest.

QTD: What it takes to move people is finding good wine someone can enjoy at their price range. Lots of times the wine between $20 and $30 is not dramatically different. So why spend the extra $5 or $10 bones? Getting some to move from there $10-$12 wine to $30 wine would depend entirely on the cash flow.
September 16, 2009

Warren
QOTD: What I want is consistant quality in my over $30 purchases. I’ve had more bombs above $30 than I have under $30. One of my least pleasureable wines was actually one I paid $60. This is more a problem with the wine press than with the price though. A rule of thumb I came up with (for me) is if it is under 94 points (WS) than it isn’t even worth drinking and that’s sad becuase I’ve had many really good wines that weren’t even rated… go figure…

BTW Gary, your interruptions aren’t that bad (sometimes they are but… meh). The guests don’t seem put off and if they have a point they want to make, they brush off the interruption anyway. Don’t people ever talk to anyone? Half of the conversations I have with people are punctuated by interruptions.
September 16, 2009

terry
I enjoyed Mr. Terlato’s interview so much I felt obligated to answer.

I’m new to taking wine seriously and have budgeted about $200 per month. This month I have found a distinctive and noticeable increase in quality on choices I made in 30-38$ bottles. I focused on 93 or 94 point scores and store suggestions. I ask the store keeper if they have been used at a tasting in the past and what the response was. At this point I want my wife to enjoy it also and I am looking for a crowd-pleaser even if it did not score above 93. Not many stores are opening these for regular tastings which is a shame because I would surely buy them. In summary: the score, their reputation in the store, and programs like this website. More information about the winery and what their decision process was to make the bottle – that would sale me also.
September 13, 2009

Alex from Montreal
Gary you always get the best guests. He is a wine legend and we could all learn something from that guy.
QOTD: For me, if I am going to open a $30 bottle of wine I need to be around people who will appreciate it. For every day wine, I do not go over $14 and if I am having a party I generally wont go significantly over $14 if the people I am with will not appreciate it. I think wine and food also when paired together can be made our broken by the company you are with. The wine can speak for itself but if you aren’t around people who will appreciate it, it might as well be a $14 bottle of wine.
September 13, 2009

Severin
Terrific guest…I really had no idea he was involved with so many legendary brands! Mr. Terlato is most certainly a legend himself.

QOTD: To go to the next price point I would need to believe, simply, that the increase in price was guaranteed to mean an increase in enjoyment. From a marketing standpoint the product would need to express that with appellation information, history of the family/vineyard, experience of the winemaker, quality of the packaging(I wouldn’t buy solely on that point, but it does help with a decision for me…if they spend more on the glass/labeling it might be because they believe that much in their product – I know that is probably exactly what they expect a consumer to believe but oh well)

Honestly though, I often am willing to go up a price point based on a review/rating from a wine critic, or a trusted wine clerk.
September 11, 2009

fred
Gary – Shut the F#ck up. I don’t usually like guests but this guy was good and you cut him off every sentence. Didn’t your father teach you any manners?
September 11, 2009

JLed
I would have to know it is good first. It is difficult to rely on someone else’s pallet to know what you will enjoy. Growing up in Texas, I never enjoyed wine because nobody knew how to choose good wine. My wife grew up north of San Francisco so we spend time in the Russian River and Dry Creek valleys visiting the smaller vineyards and wineries doing a lot of tastings. My cellar is full of $30 – $70 wines, but I have tasted them all first. I know what they bring and have a slight idea (still a novice) of what they will bring in the future. I just do not break them out Tuesday nights while watching the Rangers.
September 11, 2009

Adam
Anyone else think guy was just just to try to sell his wines? He had no interest in the show.
September 10, 2009

CeBe
Nice show, Vay, the personal touch of you interviews is great, just dont overdo the ‘let me finish your sentence for you’ habit. Is a weakness of all fast thinkers, talking takes too long. As for the QOTD, I think its a attitude thing, yes we all don’t have enough money, but if you really love the stuff and you don’t drink for the effect, 40 to 60 bones is not a bad price.
September 10, 2009

Phredd
Great 2-parter, but what happened to the good interview technique? In part 1 you were great. You kept good repartee going, but let him tell the stories in his own way. In part 2 you could hardly let the poor man get a word in edgewise! Strange contrast, considering they were recorded together.

Great QOTD, but that really comes down to finances. If I were truly rich, I’d have the good stuff all the time. As it is, my local wine store has it right: $12 and under are “daily” wines; $13-20 are “weekly” wines, and $20+ are “monthly” wines. That fits the budgets of most folks who might frequent a wine store.
September 10, 2009

Jr.Vol
Once again Gary you have done it! Fantastic 2-Parter!!

QD – The best way to get the consumer to move from a $20 bottle to a $30 or more is by putting more info on the back label. Way too many wineries just assume that you should know who they are or they feel that less info is better. But, look at a bottle of Ridge Vineyards. That should be THE STANDARD for wine labels. Everything you need to know about that wine is on that label.
September 10, 2009

Vanguy
Whoa…

1. Great guest!

2. Way to skip the Chimney Rock review. The subtext in your response/reaction to it was “Yeah, that’s not bad, if it was $20 instead of $110.”

3. LOL @ “Michael Jordan is a terrific human being.” He is a compulsive/addicted gambler who repeatedly and pathologically cheated on his wife.

4. I’m all in favor of turning golf courses into vineyards!

5. Visited a lot of this guy’s wineries: Chimney Rock, Sanford, Rutherford Hill. Good times at all and highly recommend visits. Rutherford Hill is just above Auberge du Soleil, which is a terrific place to visit for food/drink and/or stay the night.
September 9, 2009

Cflo
I have been to all of the wineries but Sanford and that will now be on my list. I belong to a group called the GrapeNuts…this is the 40th year of the group making the annual trip to Sonoma and Napa. This year the King of the GrapeNuts passed away so it’s my duty to help plan the tour and I am making sure we make it to Sanford!
September 9, 2009

Cflo
I loved the old Merlot but have not tasted the new blend but I’m looking forward to tasting when I’m in Napa next month…I have the Malbec, Cab Franc and Petite Verdot in my wine cabnet…all of the wines are great. When I want to introduce a friend to wine tasting I always take them to Rutherford Hill…they have a great tour and my friends always walk away very excited about wine!…and joining the wine club!
September 9, 2009

M
QOTD: Great question. The answer is a better income. I used to drink $15-$45+, mostly $20-35. But we are having serious financial issues. I like having a glass of wine with dinner and I’ve had to explore $7.99-10.99 or none at all. Fortunately we have a healthy wine storage unit. We can tap into the ‘cellar’ for special occasions.

GV let Mr. Terlato speak on Part 1 but GV would not let him finish a sentence on Part 2. I wanted to scream. Respect. Show respect. Let him finish his sentences.
September 9, 2009

Jeff R
Gary – Good show(s). I really enjoy the iconic wine industry guests. They have so much experience and opinions to offer. I can really learn a lot.

As far as the QTD, I have a couple comments. Like many posters here, I would need our disposable income to increase if I was going to consider buying at the next price level. A few points about this – With unemployment near double digits (myself unemployed), the question of buying up a wine level is better a question for say 10 years ago. In the northeast Ohio market, we are seeing just the opposite – end cap displays are touting major markdowns. Just today, I passed a $31 syrah down to $9, a $19 mourvedre down to $9, a line of $18 wines down to $8. And we are not just talking an odd case here and there. Of these three items, the store probably had close to a pallet of wine. The emails I am now receiving daily with significant discouts or offers of free shipping are becoming commonplace. The wine friends I am aware of are stockpiling close out orders and seeking out those significant markdowns. They are not looking to raise up to the next level of pricing.

Secondly, I would need more time. Even if I have a multitude of decent priced bottles, I’m still spending my week nights centering on our daughters activities. I do not see this changing until she is deep into high school or has graduated. It’s tough to open a decent bottle of wine knowing you have to play chauffer in a few minutes and then wolf down your dinner (which has now been reheated for the third time). It’s not worth it and I’d prefer to open the wine on a different, quiet evening (usually Sat. or Sunday).

Finally, I have plenty of wines at that next pricing level (approx. $20). Overall, many have disappointed and not delivered the goods. For a wine in the $30’s or $40’s, I’m hoping for a “wow, this is a nice wine experience”. For something in the $20’s, I’m hoping for a “this was a good, memorable wine”. Too many do not deliver that. So I guess I’m seeking better consistency, quality and reliablility at a certain price range.

I hope all the above information assists you from a business end.
September 9, 2009

Brian
Very interesting double feature, Mr. Terlato was a easy listen, so much history, a nice oldtime gentleman….which is hard to find these days.
September 9, 2009

Adam J
No, but seriously…..i agree with several others that tasting the wine first to assure yourself that you will be happy with that $30 bottle really helps. Lately I have been trying to drink less $15 bottles during the week, and save up for one $30 bottle to enjoy on the weekends.
September 9, 2009

Adam J
QOTD: MORE MONEY.
September 9, 2009

Joe, Santa Rosa, CA
What would it take to get me to move from a $20 bottle to a $30 bottle? The same thing that it would takes move from a $15 bottle to a $20 bottle! Trust in the label! I’ve bought so many $40 and $50 bottle that were totally boring and disappointing. Of course it’s all very subjective, but if I had a source of information, that I could really trust, I might go for those $30 and $40 bottles more often. For some time now, my quality ruler has been Kermit Lynch. Usually, if his name is on a bottle, I feel I can trust that I’m getting quality AND value. I was blown away by Mr. Terlato’s knowledge, history, and integrity. I will look for his wines now. Great work Gary!