EP 733 Another Amazing Legend from the Wine Business Visits WLTV – Part 2

Gary Vaynerchuk concludes his chat with Anthony Terlato and tastes three of the Terlato wines.

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Wines tasted in this episode:

2005 Rutherford Hill MerlotNapa Merlot
2006 Chimney Rock Tomahawk Vineyard Cabernet Sauvignon

Links mentioned in todays episode.


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luca bercelli

89/100

line of the day – ‘$110 Cabernets from California are about as exciting as getting punched in the neck with a brick’

GV unusually very diplomatic when obviously not too blown away with the guest’s showcase wine. Steered the interview elsewhere and didn’t score it. Second of a two-parter and although better than the first part, a bit too much name dropping and patting each other on the back for me to be get excited

Tags: cabernet, merlot, red, review, Sauvignon, Video, wine, wines

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  • castello

    interupti interuptus Lets read some god damn comments!

  • AMM3RD

    This guy is right up there with Sasha & Daniel Schuster as some of the best guests ever on WLTV. I think the most interesting thing about drinking better wine is a sense of place. Where are the grapes grown and how does that area make the wine taste. I think Mr. Terlato may have missed Gary’s point about the Pinot…I think GV was right on, maybe those flavors are the Place?

  • AMM3RD

    This guy is right up there with Sasha & Daniel Schuster as some of the best guests ever on WLTV. I think the most interesting thing about drinking better wine is a sense of place. Where are the grapes grown and how does that area make the wine taste. I think Mr. Terlato may have missed Gary’s point about the Pinot…I think GV was right on, maybe those flavors are the Place?

  • TripleB

    With seemingly every other poster making mention of GV’s propensity to interrupt and dominate the interview, I hope that he takes the comments to heart and throttles down his need to be heard. Please give the legends of the industry their due respect – they have earned it.

  • TripleB

    With seemingly every other poster making mention of GV’s propensity to interrupt and dominate the interview, I hope that he takes the comments to heart and throttles down his need to be heard. Please give the legends of the industry their due respect – they have earned it.

  • TimCthefilmguy

    QOTD – would need more cash in hand. Also I would need to know it was a knock out. I can’t afford to try a $30+ and have it not be special. So yeah, I’d have to taste it somewhere first.

  • TimCthefilmguy

    QOTD – would need more cash in hand. Also I would need to know it was a knock out. I can’t afford to try a $30+ and have it not be special. So yeah, I’d have to taste it somewhere first.

  • Steve

    I will gladly spend much more than $30 on a bottle of wine if I can be assured of its consistency. I drink wines at reputable restaurants with established wine cellars and those wines will blow me away sometimes. Then I purchase a case of the same wine and am extremely disappointed. I’m sure that much of this has to do with the storage and shipping. It seems to me there needs to be an industry standard and possibly even a label which guarantees the wine has been stored properly since leaving the winery.

  • Steve

    I will gladly spend much more than $30 on a bottle of wine if I can be assured of its consistency. I drink wines at reputable restaurants with established wine cellars and those wines will blow me away sometimes. Then I purchase a case of the same wine and am extremely disappointed. I’m sure that much of this has to do with the storage and shipping. It seems to me there needs to be an industry standard and possibly even a label which guarantees the wine has been stored properly since leaving the winery.

  • Tom

    QOTD: For me, I need to know that the wine is going to get better with age. I personally have too many wines that need to be consumed within the next 2 years. If a $30 wine will be good for a 10-25 year span, I’m willing to spend the extra money.

  • Tom

    QOTD: For me, I need to know that the wine is going to get better with age. I personally have too many wines that need to be consumed within the next 2 years. If a $30 wine will be good for a 10-25 year span, I’m willing to spend the extra money.

  • jayhitek

    QOTD: A guaranty that I am going to feel that I wasn’t ripped off and that I at least had the opportunity to have tried a good bottle of wine. That was worded pretty poorly. But for $30 I want a wine that that is not going to taste like a $8 Blackstone Merlot. I want more for my money.

  • jayhitek

    QOTD: A guaranty that I am going to feel that I wasn’t ripped off and that I at least had the opportunity to have tried a good bottle of wine. That was worded pretty poorly. But for $30 I want a wine that that is not going to taste like a $8 Blackstone Merlot. I want more for my money.

  • B-727

    Gary, shut-up and let the “amazing legend” talk. What percent of the time did you interrupt him?

  • B-727

    Gary, shut-up and let the “amazing legend” talk. What percent of the time did you interrupt him?

  • Rosita

    the 2005 Rutherford Hill Merlot is 34$ in canada with new label design!!!

  • Rosita

    the 2005 Rutherford Hill Merlot is 34$ in canada with new label design!!!

  • Jolie

    I’ve almost stopped watching the WLTV episodes when Gary has these terrific guests on. Gary’s chronic interruptions are painful. I appreciate his excitement, that’s what makes Gary Vaynerchuk “Gary”. But perhaps a little “calm” pill when he has a guest? Out of respect to the guest and to us, the viewers, who want to learn from the GUESTS.

    It would also be helpful if the guest had a microphone. It’s often difficult to hear the guest – even when he/she isn’t being interrupted.

  • Jolie

    I’ve almost stopped watching the WLTV episodes when Gary has these terrific guests on. Gary’s chronic interruptions are painful. I appreciate his excitement, that’s what makes Gary Vaynerchuk “Gary”. But perhaps a little “calm” pill when he has a guest? Out of respect to the guest and to us, the viewers, who want to learn from the GUESTS.

    It would also be helpful if the guest had a microphone. It’s often difficult to hear the guest – even when he/she isn’t being interrupted.

  • Pete G

    Coulda been a 3 part episode and we wouldn’t have minded. This guy is a
    treasure. Reminded me of the gentleman from Spain who was also a
    importer/distubutor/consultant (help me out here Vayner Nation) the guy who
    works with Clio. Same typology – focused, terroir driven, always looking
    for that something special. Great set of shows!

  • Pete G

    Coulda been a 3 part episode and we wouldn’t have minded. This guy is a
    treasure. Reminded me of the gentleman from Spain who was also a
    importer/distubutor/consultant (help me out here Vayner Nation) the guy who
    works with Clio. Same typology – focused, terroir driven, always looking
    for that something special. Great set of shows!

  • QOTD: I’m already in your target demographic. And I’d argue that it’s education that got me there – of complexity, of wine character, and perhaps most of all, of my palate – what tended to wow me. Knowing the greater experiences were out there, it was an easy decision to drink fewer bottles, but better bottles. Which goes against the economics/budget argument often made. Spend the same. Just drink less and drink better. It works.

  • QOTD: I’m already in your target demographic. And I’d argue that it’s education that got me there – of complexity, of wine character, and perhaps most of all, of my palate – what tended to wow me. Knowing the greater experiences were out there, it was an easy decision to drink fewer bottles, but better bottles. Which goes against the economics/budget argument often made. Spend the same. Just drink less and drink better. It works.

  • A dumb Rhine king

    Good ep. You were pretty talkative Gary 😛

    QOTD: Budget, budget, budget. I have only so much to spend on wine each month which ends up to be about 1 or 2 bottles between the 8$ – 15$ range per week. Honestly I like trying wines from all price ranges, so once in a while I’ll splurge on something a little higher or buy a few cheaper ones. If I bought one 30$ wine, it would have to last me nearly two weeks 🙂

  • A dumb Rhine king

    Good ep. You were pretty talkative Gary 😛

    QOTD: Budget, budget, budget. I have only so much to spend on wine each month which ends up to be about 1 or 2 bottles between the 8$ – 15$ range per week. Honestly I like trying wines from all price ranges, so once in a while I’ll splurge on something a little higher or buy a few cheaper ones. If I bought one 30$ wine, it would have to last me nearly two weeks 🙂

  • Paul Wehrle

    Mr. Terlato is such a patient gentleman. I would have punched Gary in the neck with a brick for interupting so much!

  • Paul Wehrle

    Mr. Terlato is such a patient gentleman. I would have punched Gary in the neck with a brick for interupting so much!

  • Joe, Santa Rosa, CA

    What would it take to get me to move from a $20 bottle to a $30 bottle? The same thing that it would takes move from a $15 bottle to a $20 bottle! Trust in the label! I’ve bought so many $40 and $50 bottle that were totally boring and disappointing. Of course it’s all very subjective, but if I had a source of information, that I could really trust, I might go for those $30 and $40 bottles more often. For some time now, my quality ruler has been Kermit Lynch. Usually, if his name is on a bottle, I feel I can trust that I’m getting quality AND value. I was blown away by Mr. Terlato’s knowledge, history, and integrity. I will look for his wines now. Great work Gary!

  • Joe, Santa Rosa, CA

    What would it take to get me to move from a $20 bottle to a $30 bottle? The same thing that it would takes move from a $15 bottle to a $20 bottle! Trust in the label! I’ve bought so many $40 and $50 bottle that were totally boring and disappointing. Of course it’s all very subjective, but if I had a source of information, that I could really trust, I might go for those $30 and $40 bottles more often. For some time now, my quality ruler has been Kermit Lynch. Usually, if his name is on a bottle, I feel I can trust that I’m getting quality AND value. I was blown away by Mr. Terlato’s knowledge, history, and integrity. I will look for his wines now. Great work Gary!

  • Adam J

    QOTD: MORE MONEY.

  • Adam J

    QOTD: MORE MONEY.

  • Adam J

    No, but seriously…..i agree with several others that tasting the wine first to assure yourself that you will be happy with that $30 bottle really helps. Lately I have been trying to drink less $15 bottles during the week, and save up for one $30 bottle to enjoy on the weekends.

  • Adam J

    No, but seriously…..i agree with several others that tasting the wine first to assure yourself that you will be happy with that $30 bottle really helps. Lately I have been trying to drink less $15 bottles during the week, and save up for one $30 bottle to enjoy on the weekends.

  • Anonymous

    Very interesting double feature, Mr. Terlato was a easy listen, so much history, a nice oldtime gentleman….which is hard to find these days.

  • Brian

    Very interesting double feature, Mr. Terlato was a easy listen, so much history, a nice oldtime gentleman….which is hard to find these days.

  • Jeff R

    Gary – Good show(s). I really enjoy the iconic wine industry guests. They have so much experience and opinions to offer. I can really learn a lot.

    As far as the QTD, I have a couple comments. Like many posters here, I would need our disposable income to increase if I was going to consider buying at the next price level. A few points about this – With unemployment near double digits (myself unemployed), the question of buying up a wine level is better a question for say 10 years ago. In the northeast Ohio market, we are seeing just the opposite – end cap displays are touting major markdowns. Just today, I passed a $31 syrah down to $9, a $19 mourvedre down to $9, a line of $18 wines down to $8. And we are not just talking an odd case here and there. Of these three items, the store probably had close to a pallet of wine. The emails I am now receiving daily with significant discouts or offers of free shipping are becoming commonplace. The wine friends I am aware of are stockpiling close out orders and seeking out those significant markdowns. They are not looking to raise up to the next level of pricing.

    Secondly, I would need more time. Even if I have a multitude of decent priced bottles, I’m still spending my week nights centering on our daughters activities. I do not see this changing until she is deep into high school or has graduated. It’s tough to open a decent bottle of wine knowing you have to play chauffer in a few minutes and then wolf down your dinner (which has now been reheated for the third time). It’s not worth it and I’d prefer to open the wine on a different, quiet evening (usually Sat. or Sunday).

    Finally, I have plenty of wines at that next pricing level (approx. $20). Overall, many have disappointed and not delivered the goods. For a wine in the $30’s or $40’s, I’m hoping for a “wow, this is a nice wine experience”. For something in the $20’s, I’m hoping for a “this was a good, memorable wine”. Too many do not deliver that. So I guess I’m seeking better consistency, quality and reliablility at a certain price range.

    I hope all the above information assists you from a business end.

  • Jeff R

    Gary – Good show(s). I really enjoy the iconic wine industry guests. They have so much experience and opinions to offer. I can really learn a lot.

    As far as the QTD, I have a couple comments. Like many posters here, I would need our disposable income to increase if I was going to consider buying at the next price level. A few points about this – With unemployment near double digits (myself unemployed), the question of buying up a wine level is better a question for say 10 years ago. In the northeast Ohio market, we are seeing just the opposite – end cap displays are touting major markdowns. Just today, I passed a $31 syrah down to $9, a $19 mourvedre down to $9, a line of $18 wines down to $8. And we are not just talking an odd case here and there. Of these three items, the store probably had close to a pallet of wine. The emails I am now receiving daily with significant discouts or offers of free shipping are becoming commonplace. The wine friends I am aware of are stockpiling close out orders and seeking out those significant markdowns. They are not looking to raise up to the next level of pricing.

    Secondly, I would need more time. Even if I have a multitude of decent priced bottles, I’m still spending my week nights centering on our daughters activities. I do not see this changing until she is deep into high school or has graduated. It’s tough to open a decent bottle of wine knowing you have to play chauffer in a few minutes and then wolf down your dinner (which has now been reheated for the third time). It’s not worth it and I’d prefer to open the wine on a different, quiet evening (usually Sat. or Sunday).

    Finally, I have plenty of wines at that next pricing level (approx. $20). Overall, many have disappointed and not delivered the goods. For a wine in the $30’s or $40’s, I’m hoping for a “wow, this is a nice wine experience”. For something in the $20’s, I’m hoping for a “this was a good, memorable wine”. Too many do not deliver that. So I guess I’m seeking better consistency, quality and reliablility at a certain price range.

    I hope all the above information assists you from a business end.

  • M

    QOTD: Great question. The answer is a better income. I used to drink $15-$45+, mostly $20-35. But we are having serious financial issues. I like having a glass of wine with dinner and I’ve had to explore $7.99-10.99 or none at all. Fortunately we have a healthy wine storage unit. We can tap into the ‘cellar’ for special occasions.

    GV let Mr. Terlato speak on Part 1 but GV would not let him finish a sentence on Part 2. I wanted to scream. Respect. Show respect. Let him finish his sentences.

  • M

    QOTD: Great question. The answer is a better income. I used to drink $15-$45+, mostly $20-35. But we are having serious financial issues. I like having a glass of wine with dinner and I’ve had to explore $7.99-10.99 or none at all. Fortunately we have a healthy wine storage unit. We can tap into the ‘cellar’ for special occasions.

    GV let Mr. Terlato speak on Part 1 but GV would not let him finish a sentence on Part 2. I wanted to scream. Respect. Show respect. Let him finish his sentences.

  • Cflo

    I loved the old Merlot but have not tasted the new blend but I’m looking forward to tasting when I’m in Napa next month…I have the Malbec, Cab Franc and Petite Verdot in my wine cabnet…all of the wines are great. When I want to introduce a friend to wine tasting I always take them to Rutherford Hill…they have a great tour and my friends always walk away very excited about wine!…and joining the wine club!

  • Cflo

    I loved the old Merlot but have not tasted the new blend but I’m looking forward to tasting when I’m in Napa next month…I have the Malbec, Cab Franc and Petite Verdot in my wine cabnet…all of the wines are great. When I want to introduce a friend to wine tasting I always take them to Rutherford Hill…they have a great tour and my friends always walk away very excited about wine!…and joining the wine club!

  • Cflo

    I have been to all of the wineries but Sanford and that will now be on my list. I belong to a group called the GrapeNuts…this is the 40th year of the group making the annual trip to Sonoma and Napa. This year the King of the GrapeNuts passed away so it’s my duty to help plan the tour and I am making sure we make it to Sanford!

  • Cflo

    I have been to all of the wineries but Sanford and that will now be on my list. I belong to a group called the GrapeNuts…this is the 40th year of the group making the annual trip to Sonoma and Napa. This year the King of the GrapeNuts passed away so it’s my duty to help plan the tour and I am making sure we make it to Sanford!

  • Whoa…

    1. Great guest!

    2. Way to skip the Chimney Rock review. The subtext in your response/reaction to it was “Yeah, that’s not bad, if it was $20 instead of $110.”

    3. LOL @ “Michael Jordan is a terrific human being.” He is a compulsive/addicted gambler who repeatedly and pathologically cheated on his wife.

    4. I’m all in favor of turning golf courses into vineyards!

    5. Visited a lot of this guy’s wineries: Chimney Rock, Sanford, Rutherford Hill. Good times at all and highly recommend visits. Rutherford Hill is just above Auberge du Soleil, which is a terrific place to visit for food/drink and/or stay the night.

  • Whoa…

    1. Great guest!

    2. Way to skip the Chimney Rock review. The subtext in your response/reaction to it was “Yeah, that’s not bad, if it was $20 instead of $110.”

    3. LOL @ “Michael Jordan is a terrific human being.” He is a compulsive/addicted gambler who repeatedly and pathologically cheated on his wife.

    4. I’m all in favor of turning golf courses into vineyards!

    5. Visited a lot of this guy’s wineries: Chimney Rock, Sanford, Rutherford Hill. Good times at all and highly recommend visits. Rutherford Hill is just above Auberge du Soleil, which is a terrific place to visit for food/drink and/or stay the night.

  • Once again Gary you have done it! Fantastic 2-Parter!!

    QD – The best way to get the consumer to move from a $20 bottle to a $30 or more is by putting more info on the back label. Way too many wineries just assume that you should know who they are or they feel that less info is better. But, look at a bottle of Ridge Vineyards. That should be THE STANDARD for wine labels. Everything you need to know about that wine is on that label.

  • Once again Gary you have done it! Fantastic 2-Parter!!

    QD – The best way to get the consumer to move from a $20 bottle to a $30 or more is by putting more info on the back label. Way too many wineries just assume that you should know who they are or they feel that less info is better. But, look at a bottle of Ridge Vineyards. That should be THE STANDARD for wine labels. Everything you need to know about that wine is on that label.

  • Anonymous

    Great 2-parter, but what happened to the good interview technique? In part 1 you were great. You kept good repartee going, but let him tell the stories in his own way. In part 2 you could hardly let the poor man get a word in edgewise! Strange contrast, considering they were recorded together.

    Great QOTD, but that really comes down to finances. If I were truly rich, I’d have the good stuff all the time. As it is, my local wine store has it right: $12 and under are “daily” wines; $13-20 are “weekly” wines, and $20+ are “monthly” wines. That fits the budgets of most folks who might frequent a wine store.

  • Phredd

    Great 2-parter, but what happened to the good interview technique? In part 1 you were great. You kept good repartee going, but let him tell the stories in his own way. In part 2 you could hardly let the poor man get a word in edgewise! Strange contrast, considering they were recorded together.

    Great QOTD, but that really comes down to finances. If I were truly rich, I’d have the good stuff all the time. As it is, my local wine store has it right: $12 and under are “daily” wines; $13-20 are “weekly” wines, and $20+ are “monthly” wines. That fits the budgets of most folks who might frequent a wine store.

  • CeBe

    Nice show, Vay, the personal touch of you interviews is great, just dont overdo the ‘let me finish your sentence for you’ habit. Is a weakness of all fast thinkers, talking takes too long. As for the QOTD, I think its a attitude thing, yes we all don’t have enough money, but if you really love the stuff and you don’t drink for the effect, 40 to 60 bones is not a bad price.

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