EP 734 What Wine Pairs With Cereal?

Gary Vaynerchuk has long talked about pairing wine with cereal and today he goes “there” and pairs three wines with the classic cereals Lucky Charms, Captain Crunch and Cinnamon Toast Crunch.

Wines tasted in this episode:

2007 Von Kesselstatt Spatlese Scharzhofberger RieslingMosel Riesling
2007 Landmark Overlook ChardonnayCentral Coast Chardonnay
Clicquot Demi SecFrench Demi-Sec

Links mentioned in todays episode.


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Tags: Cereal, Champagne, chardonnay, red, review, Riesling, Video, white, wine, wines

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  • ChinonRouge

    Not a fan of cereal, but enjoyed the show. I agree that WS scored the Riesling way too high. Haven’t tried the other wines. Thanks for doing the episode.

  • ChinonRouge

    Not a fan of cereal, but enjoyed the show. I agree that WS scored the Riesling way too high. Haven’t tried the other wines. Thanks for doing the episode.

  • Carole

    Hi Gary: I wasn’t familiar with the Wine Library until I heard you being interviewed by Scott Simon on Weekend Edition aired on NPR/KPCC in Pasadena California on Saturday, Oct 10th.

    I will be checking in on your website periodically for more fun.

    However, I must say that you stole my idea of pairing wine with cereal, which I discovered more than 20 years ago. You are a novice with only 3 years under your belt. My experience came about when I became an empty nester and a widow in the same year. Cooking for one was/is not fun. My daughter would call periodically and ask what I had for dinner (to make sure I was eating properly). When I told her it was either Cheerios or Wheaties, she would cry. So I told her that Chardonney went with Cheerios and Merlot went with Wheaties quite nicely. She laughed and we got thru the experience.

    I hope to see you at Vroman’s Bookstore in Pasadena on October 22nd.

    Cheers
    Carole

  • Carole

    Hi Gary: I wasn’t familiar with the Wine Library until I heard you being interviewed by Scott Simon on Weekend Edition aired on NPR/KPCC in Pasadena California on Saturday, Oct 10th.

    I will be checking in on your website periodically for more fun.

    However, I must say that you stole my idea of pairing wine with cereal, which I discovered more than 20 years ago. You are a novice with only 3 years under your belt. My experience came about when I became an empty nester and a widow in the same year. Cooking for one was/is not fun. My daughter would call periodically and ask what I had for dinner (to make sure I was eating properly). When I told her it was either Cheerios or Wheaties, she would cry. So I told her that Chardonney went with Cheerios and Merlot went with Wheaties quite nicely. She laughed and we got thru the experience.

    I hope to see you at Vroman’s Bookstore in Pasadena on October 22nd.

    Cheers
    Carole

  • Becky

    Coco puffs are my favorite! I loved this episode, cereal and wine are the best.

  • Becky

    Coco puffs are my favorite! I loved this episode, cereal and wine are the best.

  • garybing

    Whoever decided that wine should be a substitute for milk in cereal probably would debate the nuances in TV dinners.I once did a pairing of 1st growth Bordeaux’s with fast food What can I say? When the wine is free just the price of admission is fast food, and the fact we were bored, we have two excuses. The result was the Margaux went particularly well with the Big Mac. I don’t remember the vintage being many years ago, but I assure you I won’t be revisiting this test, I’m over it.

  • garybing

    Whoever decided that wine should be a substitute for milk in cereal probably would debate the nuances in TV dinners.I once did a pairing of 1st growth Bordeaux’s with fast food What can I say? When the wine is free just the price of admission is fast food, and the fact we were bored, we have two excuses. The result was the Margaux went particularly well with the Big Mac. I don’t remember the vintage being many years ago, but I assure you I won’t be revisiting this test, I’m over it.

  • garybing

    P, S. In answer to your question it is Captain Crunch. (regular, not fu fu flavors) I did discover when I was in the wine bushiness in my early 20’s in about the mid 70’s that Captain Crunch did particularly well with Spatlese and not Auslese when OJ ( orange juice, not Simpson) was not available at the time, I’ve never disclosed that till now. As far as Lucky Charms, had them once and referred to them instead of marshmallow bits, marshmallow shits. Well maybe it beats leftover cold pizza. For those of you who go by the old saying “There’s no such thing as bad sex or bad pizza.” I’ll just say that you haven’t had either and even my worst enemy deserves neither. For one Gary to another, I digress that eating those kind of cereals will lead to a diabetic condition. I stopped long ago. It’s not TOO late for you, but you should be way over it by now.

  • garybing

    P, S. In answer to your question it is Captain Crunch. (regular, not fu fu flavors) I did discover when I was in the wine bushiness in my early 20’s in about the mid 70’s that Captain Crunch did particularly well with Spatlese and not Auslese when OJ ( orange juice, not Simpson) was not available at the time, I’ve never disclosed that till now. As far as Lucky Charms, had them once and referred to them instead of marshmallow bits, marshmallow shits. Well maybe it beats leftover cold pizza. For those of you who go by the old saying “There’s no such thing as bad sex or bad pizza.” I’ll just say that you haven’t had either and even my worst enemy deserves neither. For one Gary to another, I digress that eating those kind of cereals will lead to a diabetic condition. I stopped long ago. It’s not TOO late for you, but you should be way over it by now.

  • John Trombley

    Hey Gary,

    know that this is old stuff, but you may have found out that you are a spot lazy in your pronunciation of SpΓ€tlese. That Γ€ is actually an ae and so you should be pronouncing ‘Spaetlese’

    Think of your days when you quietly thought not of wine and say:

    sssh! pate lazy.

  • John Trombley

    Hey Gary,

    know that this is old stuff, but you may have found out that you are a spot lazy in your pronunciation of SpΓ€tlese. That Γ€ is actually an ae and so you should be pronouncing ‘Spaetlese’

    Think of your days when you quietly thought not of wine and say:

    sssh! pate lazy.

  • man i hope those cereals were poured just before game time. there is nothing more disgusting than soggy cereal in room-temp milk. horrible.

  • man i hope those cereals were poured just before game time. there is nothing more disgusting than soggy cereal in room-temp milk. horrible.

  • Gary, I love this.

    Now I’m thinking, What pairs with Skippy or Jif – Merlot?

  • Gary, I love this.

    Now I’m thinking, What pairs with Skippy or Jif – Merlot?

  • Noelle

    Gary – do you have any idea how many weight watchers points you ate during this episode? I was trying to keep track but lost count in all those bites. Plus, what a SUGAR bomb.

    Mott should have told you there was a bit of lucky charms on your upper lip after sampling it. πŸ™‚

    QOTD – Shredded Wheat. I know – BORING.

  • Noelle

    Gary – do you have any idea how many weight watchers points you ate during this episode? I was trying to keep track but lost count in all those bites. Plus, what a SUGAR bomb.

    Mott should have told you there was a bit of lucky charms on your upper lip after sampling it. πŸ™‚

    QOTD – Shredded Wheat. I know – BORING.

  • Randwolf

    Gary, after watching this in mid-October, I’m wondering if you’ve ever done a “Wine and Halloween Candy Pairing” episode? A quick search of the archives yielded no positive find. With Halloween right around the corner, it would be interesting to get your take on what pairs best with candied corn, candy pumpkins, and other traditional jack-o-lantern-bucket fare!

    Keep up the great work!

  • Randwolf

    Gary, after watching this in mid-October, I’m wondering if you’ve ever done a “Wine and Halloween Candy Pairing” episode? A quick search of the archives yielded no positive find. With Halloween right around the corner, it would be interesting to get your take on what pairs best with candied corn, candy pumpkins, and other traditional jack-o-lantern-bucket fare!

    Keep up the great work!

  • @wendywhy

    You made a brilliant decision when you started filming Wine Library. You make it extremely enjoyable and I love watching each episode. This one though, is your best.episode.yet! Bravo! The thought of pairing cereals with wine is so foreign and cool to me. You would be the coolest person on earth to watch Saturday morning cartoons with πŸ™‚

    QOTD- Peanut Butter Cap’n Crunch FTW! (I also like all of the cereals on the show today) I couldn’t eat it the way you did though. I have to have it really CRUNCHY. I’d probably add (cold) milk directly before the first bite. It’s dangerous for the roof of your mouth but I can’t tolerate slimy, soggy, cereal :p

  • @wendywhy

    You made a brilliant decision when you started filming Wine Library. You make it extremely enjoyable and I love watching each episode. This one though, is your best.episode.yet! Bravo! The thought of pairing cereals with wine is so foreign and cool to me. You would be the coolest person on earth to watch Saturday morning cartoons with πŸ™‚

    QOTD- Peanut Butter Cap’n Crunch FTW! (I also like all of the cereals on the show today) I couldn’t eat it the way you did though. I have to have it really CRUNCHY. I’d probably add (cold) milk directly before the first bite. It’s dangerous for the roof of your mouth but I can’t tolerate slimy, soggy, cereal :p

  • Blaise Warne

    An eye opener, I’d safely say I would of never considered such a joining. Though, in hind sight, it does make an odd sort of sense.

    QOTD : Cap’n Crunch through and through, I love the jagged rough of your mouth sensation. Couple that with fresh pressed orange juice for a bite, awesome.

  • Blaise Warne

    An eye opener, I’d safely say I would of never considered such a joining. Though, in hind sight, it does make an odd sort of sense.

    QOTD : Cap’n Crunch through and through, I love the jagged rough of your mouth sensation. Couple that with fresh pressed orange juice for a bite, awesome.

  • Honey Nut Cheerios hands down, for me and everyone who is important to me. I will never outgrow this treat; same goes for macaroni&cheese. Gary, I loved the way you shoveled the crunch, cinnamon, and marsh mellows. There was something very authentic and Charlie & the Chocolate Factory about your performance. Keep crushing it! DTAB

  • Honey Nut Cheerios hands down, for me and everyone who is important to me. I will never outgrow this treat; same goes for macaroni&cheese. Gary, I loved the way you shoveled the crunch, cinnamon, and marsh mellows. There was something very authentic and Charlie & the Chocolate Factory about your performance. Keep crushing it! DTAB

  • You made me laugh & smile…thanks for that. And answered a question rolling around in my mind on WHY I’m always seeing “drink my wine with milk” in scripture! Cap’n Crunch with Crunch Berries, if I can find ’em.

  • You made me laugh & smile…thanks for that. And answered a question rolling around in my mind on WHY I’m always seeing “drink my wine with milk” in scripture! Cap’n Crunch with Crunch Berries, if I can find ’em.

  • This episode has made me want to drink wine in the morning with my cereal now. I’m imagining a creme brule for breakfast. Can’t quite imagine the Reisling and Cap’n Crunch.

    You definitly didn’t come across too schmaltzy – great work, once again the master!

  • This episode has made me want to drink wine in the morning with my cereal now. I’m imagining a creme brule for breakfast. Can’t quite imagine the Reisling and Cap’n Crunch.

    You definitly didn’t come across too schmaltzy – great work, once again the master!

  • SarahJ

    Oh, we laughed, replayed and laughed again. In all seriousness, we’re planning our own wine/ cereal pairing while we are visiting family for Turkey. Gary, you know that saying – ?Great minds discuss ideas; Average minds discuss events; Small minds discuss people?…’ nuff said.
    QOTD: Tough one. Lucky Charms or Honeycomb = his, Corn Pops or Apple Jacks = hers. Frosted Mini Wheats = ours.

  • SarahJ

    Oh, we laughed, replayed and laughed again. In all seriousness, we’re planning our own wine/ cereal pairing while we are visiting family for Turkey. Gary, you know that saying – ?Great minds discuss ideas; Average minds discuss events; Small minds discuss people?…’ nuff said.
    QOTD: Tough one. Lucky Charms or Honeycomb = his, Corn Pops or Apple Jacks = hers. Frosted Mini Wheats = ours.

  • Amie

    QOTD – my daughter loves Cinnamon Toast Crunch & that is why I just watched this episode. She saw the picture of the cereal & wanted to watch with me! My favorite cereal sadly enogh can not be found anymore – Clusters! It was fantastic with its sugary nutty clusters – so sad πŸ™

    since you mentioned dessert during this episode it made me think of wine pairings with dessert. have you done this yet? I would love to see what to eat with a super chocolate dessert! Or even with the apple pie that I will be making for Thanksgiving.

    Thanks for another great show

  • Amie

    QOTD – my daughter loves Cinnamon Toast Crunch & that is why I just watched this episode. She saw the picture of the cereal & wanted to watch with me! My favorite cereal sadly enogh can not be found anymore – Clusters! It was fantastic with its sugary nutty clusters – so sad πŸ™

    since you mentioned dessert during this episode it made me think of wine pairings with dessert. have you done this yet? I would love to see what to eat with a super chocolate dessert! Or even with the apple pie that I will be making for Thanksgiving.

    Thanks for another great show

  • yellafella321

    My favorite cereal is Captain Crunch…All Berries! Any pairing suggestion? I find myself eating cereal for dinner sometimes just because I get home from the work or the gym late and don’t want to eat anything to heavy.

  • yellafella321

    My favorite cereal is Captain Crunch…All Berries! Any pairing suggestion? I find myself eating cereal for dinner sometimes just because I get home from the work or the gym late and don’t want to eat anything to heavy.

  • peanut butter crunch! is AMAZING with bubbles too…

  • peanut butter crunch! is AMAZING with bubbles too…

  • Hope

    I hear you! My crazy pairing is wine with girl scout cookies. That season does me in every time! Thanks for the great show.

  • Hope

    I hear you! My crazy pairing is wine with girl scout cookies. That season does me in every time! Thanks for the great show.

  • DAPman

    yo, G-Man.
    I like the wine, but when i wake up after a party, I need a beer!
    Got any cereal/beer hook-ups?!
    -who loves ya baby?
    DrunkassPete.

    ps.- don’t forget the crunch berries!!

  • DAPman

    yo, G-Man.
    I like the wine, but when i wake up after a party, I need a beer!
    Got any cereal/beer hook-ups?!
    -who loves ya baby?
    DrunkassPete.

    ps.- don’t forget the crunch berries!!

  • πŸ™ I’ve never tried these cereals!!!

    Hmmm, one day I’ll visit USA so I can try them. πŸ™‚

    As for Australian cereals, I LOVE Fruit Loops.

  • πŸ™ I’ve never tried these cereals!!!

    Hmmm, one day I’ll visit USA so I can try them. πŸ™‚

    As for Australian cereals, I LOVE Fruit Loops.

  • Austin

    Always been Golden Grahams. Cheers Mott. But, cereal/breakfast food is definitely my favorite…and usually eat it most meals. Guess I should not hesitate to open a bottle. Test that pallet.

  • Austin

    Always been Golden Grahams. Cheers Mott. But, cereal/breakfast food is definitely my favorite…and usually eat it most meals. Guess I should not hesitate to open a bottle. Test that pallet.

  • #734 My favorite cereals plural coco puffs/ honeycombs/captin crunch with the crunchberries. I think its humorous. I have an idea how about a pairing for a perimanupausal hormonal chick? chocolates, icecream,cookies, cake, peanutbuttercups, godiva ice orgasims, truffles, this is the kind of stuff us woman eat when were i a cerial killer kind a mood. I grew up on captin and booberry and count chocula , macaroni and butter and pink milk. I like austispumante for the price and the buzz its a nice pre club gals kind of bubbly frothy sparkling wine. Ive had my share of Dom united nations hotel, La cauge aue follies broadway 5th row center shrimp illicet incedentals, and honestly im not a big dom fan. Work related event. 1985, / we drank Dom for the noteriety, status symbols. as usual your videos are hysterical and captivating

  • #734 My favorite cereals plural coco puffs/ honeycombs/captin crunch with the crunchberries. I think its humorous. I have an idea how about a pairing for a perimanupausal hormonal chick? chocolates, icecream,cookies, cake, peanutbuttercups, godiva ice orgasims, truffles, this is the kind of stuff us woman eat when were i a cerial killer kind a mood. I grew up on captin and booberry and count chocula , macaroni and butter and pink milk. I like austispumante for the price and the buzz its a nice pre club gals kind of bubbly frothy sparkling wine. Ive had my share of Dom united nations hotel, La cauge aue follies broadway 5th row center shrimp illicet incedentals, and honestly im not a big dom fan. Work related event. 1985, / we drank Dom for the noteriety, status symbols. as usual your videos are hysterical and captivating

  • Katie

    My favorite cereal would have to be honey nut Chex. I absolutely love the idea of pairing cereal with wine… couldn’t stop smiling the entire episode.

  • Katie

    My favorite cereal would have to be honey nut Chex. I absolutely love the idea of pairing cereal with wine… couldn’t stop smiling the entire episode.

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