EP 432 Louis Martini Cabernet Sauvignon Wines From The 60’s

Louis Martini is a legend in California wine history and today Gary Vaynerchuk gets to visit some 40 year old Cabs. This is a special episode and Gary even brought his thunder down a tad out of respect.

Wines tasted in this episode:

1964 Louis Martini Cabernet Sauvignon
1965 Louis Martini Cabernet Sauvignon
1967 Louis Martini Cabernet Sauvignon
1968 Louis Martini Cabernet Sauvignon
1969 Louis Martini Cabernet Sauvignon

Links mentioned in todays episode.

Latest Comment:

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John__J

qotd: the underground and garage bands and early punk rock bands, been listening to the Velvet Underground and the Stooges a good bit lately.

Tags: cabernet, california, louis martini, napa, red, review, Video, wine, wines

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  • Marshall

    QOTD: The avant garde rock music that was allowed center stage in the mainstream and I’m not talking about that band that’s named after a insect. The films, the protest, the lingo, …

  • Jim in Atlanta

    QOTD – There was some good music from the 60’s.

  • Jim in Atlanta

    QOTD – There was some good music from the 60’s.

  • Josh Pennington

    Hey Gary!

    I can’t make it out there, but I am trying not to be a lurker anymore!

    Josh

  • Josh Pennington

    Hey Gary!

    I can’t make it out there, but I am trying not to be a lurker anymore!

    Josh

  • SS Chris

    You know I’ll see you today.

    Love the first piece of advice about testing the integrity of the SOM…..but you’re 2nd piece about trying something different when out at a restaurant is absolutely horrible advice. Ask me today, and I’ll tell you my reasoning….but after hearing my reasoning, you will feel complelled on the next episode to offer a public apology to the VaynerNation for your bad advice. You may need to get Lizzie to appear for the first time as the wives are always there for the public apologies. 🙂

  • SS Chris

    You know I’ll see you today.

    Love the first piece of advice about testing the integrity of the SOM…..but you’re 2nd piece about trying something different when out at a restaurant is absolutely horrible advice. Ask me today, and I’ll tell you my reasoning….but after hearing my reasoning, you will feel complelled on the next episode to offer a public apology to the VaynerNation for your bad advice. You may need to get Lizzie to appear for the first time as the wives are always there for the public apologies. 🙂

  • Scott EJ

    Cool show. Let’s hope we can all see how the wines of today hold up 40 years from now on WLTV. (I see a funny paraody show.)

    QOTD: I was born in the 60’s, but not alot of memories. I’ll say the music. It was a great era across the board – rock, blues, jazz, soul, etc. Unlike today, it meant something.

    Good luck tomorrow. I wish I could be there to experience it; although brining back the wine would be a beyotch. If you get some footage….please put it up. That would be awesome. We love the behind the scenes stuff.

  • Scott EJ

    Cool show. Let’s hope we can all see how the wines of today hold up 40 years from now on WLTV. (I see a funny paraody show.)

    QOTD: I was born in the 60’s, but not alot of memories. I’ll say the music. It was a great era across the board – rock, blues, jazz, soul, etc. Unlike today, it meant something.

    Good luck tomorrow. I wish I could be there to experience it; although brining back the wine would be a beyotch. If you get some footage….please put it up. That would be awesome. We love the behind the scenes stuff.

  • SS Chris

    Oh….almost forgot…HUUUUGE Props to STEVEN ANDERSON (from PA) for providing the “Back to the Future” wines!!!!!

  • SS Chris

    Oh….almost forgot…HUUUUGE Props to STEVEN ANDERSON (from PA) for providing the “Back to the Future” wines!!!!!

  • CAB

    Hey Eric Gardner,

    You must be an awesome person. What a thoughtful response to Dan B’s comment. This world could use more people with your kind of attitude. 🙂

  • CAB

    Hey Eric Gardner,

    You must be an awesome person. What a thoughtful response to Dan B’s comment. This world could use more people with your kind of attitude. 🙂

  • Adam J

    QOTD: The very early reggae days..when Toots Hibbert looked like he was 15.
    Very cool show, interesting to see some really old vintages! Side note: I am going to Per Se in NYC on Monday and am going to look for the tea that Gary said tasted like “clouds”…I am a huge tea fan so that excited me very much!!!
    Adam J

  • Kevin C.

    Nice look back at the wines of yesteryear — Haven’t had anything more than 20 yrs old so very informative.

    QOTD: My birth on 3/10/60 is the hilight for me

  • Adam J

    QOTD: The very early reggae days..when Toots Hibbert looked like he was 15.
    Very cool show, interesting to see some really old vintages! Side note: I am going to Per Se in NYC on Monday and am going to look for the tea that Gary said tasted like “clouds”…I am a huge tea fan so that excited me very much!!!
    Adam J

  • Kevin C.

    Nice look back at the wines of yesteryear — Haven’t had anything more than 20 yrs old so very informative.

    QOTD: My birth on 3/10/60 is the hilight for me

  • Alex

    sweet show! i was -23 in 1964 but the space race wins hands down.

  • Alex

    sweet show! i was -23 in 1964 but the space race wins hands down.

  • Rob Perelli-Minetti

    Coolest thing in the ’60s had to be the Summer of Love in San Francisco hanging out in the Haight and the Park.

  • Rob Perelli-Minetti

    Coolest thing in the ’60s had to be the Summer of Love in San Francisco hanging out in the Haight and the Park.

  • I was born in 61…. as in 61 Cheval Blanc…lol

    All I remember is that Kennedy screwed me when he signed his embargo between the US & Cuba. Now I have to travel to Europe, Canada and the Caribbean just to enjoy a good Cuban cigar……. 🙁

    But the coolest thing I remember is when I was about 7 or 8 years old I wrote to John Glenn and he wrote me back. I asked him if when he was in New Jersey if he would come to my house and have dinner. Can you imagine. And he actually wrote me back and said he would if he ever came to NJ. I still have the letter.

    Well, he never came but it was still very cool for a kid to get a hand written letter from one of his idols. I wanted to be an astronaut so you could imagine what that was like. It’s almost like getting a letter from Hugh Hefner now a days inviting me to dinner at the Mansion….lol

    😉

  • I was born in 61…. as in 61 Cheval Blanc…lol

    All I remember is that Kennedy screwed me when he signed his embargo between the US & Cuba. Now I have to travel to Europe, Canada and the Caribbean just to enjoy a good Cuban cigar……. 🙁

    But the coolest thing I remember is when I was about 7 or 8 years old I wrote to John Glenn and he wrote me back. I asked him if when he was in New Jersey if he would come to my house and have dinner. Can you imagine. And he actually wrote me back and said he would if he ever came to NJ. I still have the letter.

    Well, he never came but it was still very cool for a kid to get a hand written letter from one of his idols. I wanted to be an astronaut so you could imagine what that was like. It’s almost like getting a letter from Hugh Hefner now a days inviting me to dinner at the Mansion….lol

    😉

  • Ptex

    I am a bit overwhelmed; your best show ever Gary. Thank you Steven Anderson for sharing your wines such that it was possible for many people to enjoy vicariously the experience of tasting old wines, an experience I’ll wager that is not possible for the vast majority of wine drinkers.

  • Ptex

    I am a bit overwhelmed; your best show ever Gary. Thank you Steven Anderson for sharing your wines such that it was possible for many people to enjoy vicariously the experience of tasting old wines, an experience I’ll wager that is not possible for the vast majority of wine drinkers.

  • Wow! Great episode. Thank you Gary!

  • Wow! Great episode. Thank you Gary!

  • TxBigD

    The 60’s: There was high school, sock hops, sporting events and Joe Namath guaranteeing the AFL would win their first Super Bowl! Yea Buddy, I remember that! I was 13 and Broadway Joe, Bart Starr, Fran Tarkington and John U were there to show us how to “Just Do It”… with Vince Lombardi on the sidelines… and don’t forget Mickey Mantle, Roger Maris, Whitey Ford, Sandy Koufax and Willie Mayes. The playground, (or any vacant lot)was our version of “social networking” and street football with those little rubber footballs you could carry in your “napsack” provided the day’s highlights for me and my friends.

    We saw Cassius Clay win an Olympic Gold and later beat Sonny Liston. Arnold Palmer and Jack Nicklaus were battling each weekend. Wilt Chamberlain was unstoppable and Woodstock was “Far Out, Man”.

    I wasn’t old enough to drink the wine but the elder men would let me taste their Jax, Falstaff or Dixie beers just to see the face I’d make.

    Most importantly, my wife and I met in 1969.

    Thanks for the walk down memory lane today, GV. Wish we could be with you at THE PARTY. Have a great time y’all.

  • TxBigD

    The 60’s: There was high school, sock hops, sporting events and Joe Namath guaranteeing the AFL would win their first Super Bowl! Yea Buddy, I remember that! I was 13 and Broadway Joe, Bart Starr, Fran Tarkington and John U were there to show us how to “Just Do It”… with Vince Lombardi on the sidelines… and don’t forget Mickey Mantle, Roger Maris, Whitey Ford, Sandy Koufax and Willie Mayes. The playground, (or any vacant lot)was our version of “social networking” and street football with those little rubber footballs you could carry in your “napsack” provided the day’s highlights for me and my friends.

    We saw Cassius Clay win an Olympic Gold and later beat Sonny Liston. Arnold Palmer and Jack Nicklaus were battling each weekend. Wilt Chamberlain was unstoppable and Woodstock was “Far Out, Man”.

    I wasn’t old enough to drink the wine but the elder men would let me taste their Jax, Falstaff or Dixie beers just to see the face I’d make.

    Most importantly, my wife and I met in 1969.

    Thanks for the walk down memory lane today, GV. Wish we could be with you at THE PARTY. Have a great time y’all.

  • Gee

    Nice show. I had a whole case of 1967 Martini Cab that I drank over ~25 years: good to the last drop. Overall, Martini wines of the 60’s were excellent values, under-rated, and consistent. They were never top flight, but always good to very good with some earthy, rustic, and vegetal elements that made them interesting and very good food wines. I tried the 2004 after not having any for decades, and the 2004 seems to follow that pattern.

    By the way, one of my favorite stories is a 1965 Martini Pinot Noir that I kept for 30 years because I was reluctant to open it, thinking it would be too old. Well, I was wrong, wrong, wrong. It was a HUGE suprise–delicious, soft, Burgundian. Sorry that I only had one bottle…

    You’re thinking, Gee must be an old guy. That I am.

  • Gee

    Nice show. I had a whole case of 1967 Martini Cab that I drank over ~25 years: good to the last drop. Overall, Martini wines of the 60’s were excellent values, under-rated, and consistent. They were never top flight, but always good to very good with some earthy, rustic, and vegetal elements that made them interesting and very good food wines. I tried the 2004 after not having any for decades, and the 2004 seems to follow that pattern.

    By the way, one of my favorite stories is a 1965 Martini Pinot Noir that I kept for 30 years because I was reluctant to open it, thinking it would be too old. Well, I was wrong, wrong, wrong. It was a HUGE suprise–delicious, soft, Burgundian. Sorry that I only had one bottle…

    You’re thinking, Gee must be an old guy. That I am.

  • SKN

    The big WLTV party is going on as I watch … I hope you’re having so much fun. I wasn’t able to make the trip this time – – but am planning a little road trip this summer.

    QOTD: I wasn’t born until 1978, but my favorite thing about the 60s is my favorite band of all time: The Beatles!

  • SKN

    The big WLTV party is going on as I watch … I hope you’re having so much fun. I wasn’t able to make the trip this time – – but am planning a little road trip this summer.

    QOTD: I wasn’t born until 1978, but my favorite thing about the 60s is my favorite band of all time: The Beatles!

  • Bernie Gehret

    Russ Meyer…

  • Bernie Gehret

    Russ Meyer…

  • W Miree

    Wow! I was almost as excited as you were just listenening to your impressions of these 40 “something” year old wines, many of which I drank in the sixties and seventies. Until someone has had the rare opportunity to taste really old, great wine, there is no way to impress on them the value of aging at least some of the wines they buy. My personal experience (epithany) came with the Chateau and Estates Rare Wine Auction Tastings in the seventies. I was blown away to be able to taste from hundreds of wines that ranged from 25 to 175 years of age, and immediately formulated a program to split my wine budget between wines to drink immediately (value wines) and those to lay down (higher-end, age-worthy wines). I stuck to this regimen for almost 15 years for the red wines, until the “laid down” wine reached a critical mass sufficient to maintain itself, and I could then spend almost all my wine budget on wines to lay down until they reached full maturity. Since white wines don’t take nearly as long to reach full maturity, the process took only 4-5 years to reach this point.

  • W Miree

    Wow! I was almost as excited as you were just listenening to your impressions of these 40 “something” year old wines, many of which I drank in the sixties and seventies. Until someone has had the rare opportunity to taste really old, great wine, there is no way to impress on them the value of aging at least some of the wines they buy. My personal experience (epithany) came with the Chateau and Estates Rare Wine Auction Tastings in the seventies. I was blown away to be able to taste from hundreds of wines that ranged from 25 to 175 years of age, and immediately formulated a program to split my wine budget between wines to drink immediately (value wines) and those to lay down (higher-end, age-worthy wines). I stuck to this regimen for almost 15 years for the red wines, until the “laid down” wine reached a critical mass sufficient to maintain itself, and I could then spend almost all my wine budget on wines to lay down until they reached full maturity. Since white wines don’t take nearly as long to reach full maturity, the process took only 4-5 years to reach this point.

  • eatapc

    Great show. I remember being on a plane with my dad in the late Sixties and a Louis Martini cab wine was one of the drink choices. My dad was thrilled. While he enjoyed his wine (and I a Coke), he gave me a mini lecture on wine and how producers like Louis Martini were putting California on the world wine map. He gave me a few other names to look for on restaurant wine lists. (Was he preparing me for responsible drinking once I came of age?)

    Favorite things of the Sixties: cars and electric guitars. (Hendrix & Shelby Cobras, in particular.) I’m not alone:
    http://www.modernguitars.com/archives/004255.html

  • eatapc

    Great show. I remember being on a plane with my dad in the late Sixties and a Louis Martini cab wine was one of the drink choices. My dad was thrilled. While he enjoyed his wine (and I a Coke), he gave me a mini lecture on wine and how producers like Louis Martini were putting California on the world wine map. He gave me a few other names to look for on restaurant wine lists. (Was he preparing me for responsible drinking once I came of age?)

    Favorite things of the Sixties: cars and electric guitars. (Hendrix & Shelby Cobras, in particular.) I’m not alone:
    http://www.modernguitars.com/archives/004255.html

  • JohnMc

    Great job. not easy to get the differences in these old rockers across to us.
    Rgds
    john
    Dublin

  • JohnMc

    Great job. not easy to get the differences in these old rockers across to us.
    Rgds
    john
    Dublin

  • Elvin Hoel

    This episode took me back. My wife and I were in grad school at UCLA in the early 70’s, and Louis Martini was one of the wines we most often drank. I still remember that the first wine that ever stopped me in my tracks, made me say Wow!, and “changed my world” was a Louis Martini Cabernet. I do not, unfortunately, remember the vintage.

    Thanks for reviving the memories.

  • Elvin Hoel

    This episode took me back. My wife and I were in grad school at UCLA in the early 70’s, and Louis Martini was one of the wines we most often drank. I still remember that the first wine that ever stopped me in my tracks, made me say Wow!, and “changed my world” was a Louis Martini Cabernet. I do not, unfortunately, remember the vintage.

    Thanks for reviving the memories.

  • Nick R

    Great episode Gary. I fell of the WL wagon, but glad to say I’m back on. I would love to do a vertical sometime, even if it has a hole in it and a corked wine. Hope your event went well today.

  • Nick R

    Great episode Gary. I fell of the WL wagon, but glad to say I’m back on. I would love to do a vertical sometime, even if it has a hole in it and a corked wine. Hope your event went well today.

  • sharon

    qotd:The peace movement, civil rights, great rock and roll (Aretha! Van Morrison! The Beatles!) cheap rents, love-ins, AND it wasn’t the dreadful fifties anymore.

  • Torbjorn Loken(Norway)

    QOTD: first human spaceflight to orbit the Earth, Yuri Gagarin is pretty awesome

  • sharon

    qotd:The peace movement, civil rights, great rock and roll (Aretha! Van Morrison! The Beatles!) cheap rents, love-ins, AND it wasn’t the dreadful fifties anymore.

  • Torbjorn Loken(Norway)

    QOTD: first human spaceflight to orbit the Earth, Yuri Gagarin is pretty awesome

  • JC

    QOTD1: The music QOTD2: Was there at 1PM and I had a great time.
    Thank Vanerchuk family!

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