EP 669 Gary Vaynerchuk interviews Peter Mondavi – Part I

Peter Mondavi and Gary Vaynerchuk discuss the history of winemaking in California.

Wines tasted in this episode:

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Luca Bercelli

87/100

GV behind the camera rather than in front of it. A no no as far as I’m concerned. Pretty interesting interview though.

Tags: Mondavi, review, Video

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  • Mason

    Nice job with the interview, GV. I really enjoy listening to winemakers talk about their craft and how they got started, history, etc. Mondavi family is always interesting due to their history and it is good to get great info from Peter. AWESOME!

  • Mason

    Nice job with the interview, GV. I really enjoy listening to winemakers talk about their craft and how they got started, history, etc. Mondavi family is always interesting due to their history and it is good to get great info from Peter. AWESOME!

  • I’ve been a fan for a long time, but have never felt compelled to leave a comment until now. Gary, I’ve been honored to have met you in person, and wish everyone could have had that opportunity. This interview encapsulates why I’m such a huge fan of yours. What I love about this interview are the questions, and the heart felt manner in which you deliver each. The conversational style that you embrace during your WLTV episodes flow into this insightful, sensitive, and entertaining interview. I know how much the wine world loves you, but they should get ready to say goodbye because you have officially outgrown wine. You’re bigger than the grapes. More massive than the Merlot, and more powerful than the Pinot. Gary Vaynerchuk and his dynamic style is the future of media. Listen to this interview and feel like a guest at Mr. Mondavi’s table. Hear about his love of gnocci and his first job on the vinyard at 8 years old! Gary, you have the ability to relax this gentleman to the point where you feel like a 12 year old listening in on the adults conversation from the kiddie table (after they’ve shared a few glasses of Mondavi wine). I see the writing on the wall, and this interview is the first were we are all allowed in. You let your guard down, and thank goodness for such a wonderful guest. Mr. Mondavi’s love of his family, his profession and candor are more intoxicating than his most expensive wine.

    Gary -this is your tipping point -at least in my humble opinion – Let the REAL games being. You’re gonna CRUSH it this year.

    Chris Dessi

  • I’ve been a fan for a long time, but have never felt compelled to leave a comment until now. Gary, I’ve been honored to have met you in person, and wish everyone could have had that opportunity. This interview encapsulates why I’m such a huge fan of yours. What I love about this interview are the questions, and the heart felt manner in which you deliver each. The conversational style that you embrace during your WLTV episodes flow into this insightful, sensitive, and entertaining interview. I know how much the wine world loves you, but they should get ready to say goodbye because you have officially outgrown wine. You’re bigger than the grapes. More massive than the Merlot, and more powerful than the Pinot. Gary Vaynerchuk and his dynamic style is the future of media. Listen to this interview and feel like a guest at Mr. Mondavi’s table. Hear about his love of gnocci and his first job on the vinyard at 8 years old! Gary, you have the ability to relax this gentleman to the point where you feel like a 12 year old listening in on the adults conversation from the kiddie table (after they’ve shared a few glasses of Mondavi wine). I see the writing on the wall, and this interview is the first were we are all allowed in. You let your guard down, and thank goodness for such a wonderful guest. Mr. Mondavi’s love of his family, his profession and candor are more intoxicating than his most expensive wine.

    Gary -this is your tipping point -at least in my humble opinion – Let the REAL games being. You’re gonna CRUSH it this year.

    Chris Dessi

  • Anonymous

    I learned a lot watching this! I didn’t know that about prohibition, I thought all production was banned.

    Gary, you actually did a good job with this interview format! You let Peter do all the talking with very few interruptions. I just wish there would be a way to fit in a QOTD when you know an episode will be two parts. I also liked the rapid fire format at the end.

  • manonthemoon

    Good start to the week, still hard to believe his dad is gone. One of the true pioneers.

  • David T (@ONUMello)

    I learned a lot watching this! I didn’t know that about prohibition, I thought all production was banned.

    Gary, you actually did a good job with this interview format! You let Peter do all the talking with very few interruptions. I just wish there would be a way to fit in a QOTD when you know an episode will be two parts. I also liked the rapid fire format at the end.

  • manonthemoon

    Good start to the week, still hard to believe his dad is gone. One of the true pioneers.

  • You rocked the house. Samantha Ettus better watch out… 😉

    Gary, i could see this sort of wine education being the next evolution of WLTV.

    Cheers!
    ~ Rick

  • Steak Monster

    Good thing he has a whole day to take a breath, after all the grilling. Well done on giving him time to speak.
    See you tomorrow.

  • You rocked the house. Samantha Ettus better watch out… 😉

    Gary, i could see this sort of wine education being the next evolution of WLTV.

    Cheers!
    ~ Rick

  • Steak Monster

    Good thing he has a whole day to take a breath, after all the grilling. Well done on giving him time to speak.
    See you tomorrow.

  • Christopher Scoggin

    Thanks for keeping the shows mixed up. I forgot how much I enjoy the in industry talk. Keep up the good work.

    QOTD: ?

  • Christopher Scoggin

    Thanks for keeping the shows mixed up. I forgot how much I enjoy the in industry talk. Keep up the good work.

    QOTD: ?

  • Gregory

    I started my career in the wine industry in April 2001 working in Charles Krug’s tasting room. I’ve always thought their wines underrated, and their estate has the potential to be every bit as grand as the Inglenook Chateau. Good show, and anxiously awaiting part deux.

  • Gregory

    I started my career in the wine industry in April 2001 working in Charles Krug’s tasting room. I’ve always thought their wines underrated, and their estate has the potential to be every bit as grand as the Inglenook Chateau. Good show, and anxiously awaiting part deux.

  • Buddhachu

    I like “interview style”! 🙂

  • Buddhachu

    I like “interview style”! 🙂

  • Don

    One word. TREMENDOUS!!!!

    Really looking forward to Part 2…

  • Don

    One word. TREMENDOUS!!!!

    Really looking forward to Part 2…

  • GeogChick

    Thanks Gary and Peter … Great interview and I LOVE history … I gotta say (as a Minnesota geographer from THE RANGE…) yeah to VIRGINIA MN! Iron Ore from “Da Range” is the back bone of industry for our country … and it fits that NAPA is a backbone of the new world wine industry. good fruit and good rocks. sums up my life! good monday night listening! GARY you gotta come back to Minnesota and tour the iron rage! maybe? Fronteac? LOL

  • GeogChick

    Thanks Gary and Peter … Great interview and I LOVE history … I gotta say (as a Minnesota geographer from THE RANGE…) yeah to VIRGINIA MN! Iron Ore from “Da Range” is the back bone of industry for our country … and it fits that NAPA is a backbone of the new world wine industry. good fruit and good rocks. sums up my life! good monday night listening! GARY you gotta come back to Minnesota and tour the iron rage! maybe? Fronteac? LOL

  • Les

    I’m jealous that you got to interview Peter Mondavi. This was a great interview. I can’t wait for the 2nd half. I’ve tried to follow the Mondavi family history and find it very interesting. I’m surprised he has such a new world palette. Thanks Gary.

  • Les

    I’m jealous that you got to interview Peter Mondavi. This was a great interview. I can’t wait for the 2nd half. I’ve tried to follow the Mondavi family history and find it very interesting. I’m surprised he has such a new world palette. Thanks Gary.

  • neutron212

    Wow that was the best interview ever. the history and evolution of Napa was awsome cant wait for the 2nd part

  • neutron212

    Wow that was the best interview ever. the history and evolution of Napa was awsome cant wait for the 2nd part

  • coth in MKE

    Phenomenal. I really enjoy the character/personality questions. Gary, you make a great reporter. WLTV is an exciting place to be.

  • coth in MKE

    Phenomenal. I really enjoy the character/personality questions. Gary, you make a great reporter. WLTV is an exciting place to be.

  • John G

    Gary, I loved this episode. Great to learn more about the history of America’s wine industry. Now that you have your book deal, you should do an interview collection of the heavy hitters of the wine industry. You could be the Studs Terkel of modern wine history!

  • John G

    Gary, I loved this episode. Great to learn more about the history of America’s wine industry. Now that you have your book deal, you should do an interview collection of the heavy hitters of the wine industry. You could be the Studs Terkel of modern wine history!

  • Eric

    Wonderful interview. Note: please get a set of wireless lavalier mics, the sound is like an oxidized bottle of wine.

  • Eric

    Wonderful interview. Note: please get a set of wireless lavalier mics, the sound is like an oxidized bottle of wine.

  • afarya

    I loved the tone of the interview and nice little pieces of American wine history! Great interview! Kudos!

  • afarya

    I loved the tone of the interview and nice little pieces of American wine history! Great interview! Kudos!

  • kodi

    Gary – Awesome part 1 – great guest! I can’t wait for you two to have a drink together!

  • kodi

    Gary – Awesome part 1 – great guest! I can’t wait for you two to have a drink together!

  • JeffT

    Gary, that was a home run. How interesting

  • JeffT

    Gary, that was a home run. How interesting

  • chukhead-ted

    GREAT IDEA GARY–thank you peter. It is great to have a guest with so much knowledge and history on the show! (MUCH better than those college humor idiots who dont even know how to tie a shoe!)

  • chukhead-ted

    GREAT IDEA GARY–thank you peter. It is great to have a guest with so much knowledge and history on the show! (MUCH better than those college humor idiots who dont even know how to tie a shoe!)

  • John

    Hey Gary, love the show. Been watching for about a year and a half now. I like your energy, of course, and unique take on wine. Most of all, I like it when your tastings relate to my preferences as a broke 20-something resident of Los Angeles.

    That’s why I have to say: I don’t like the shows you’ve been doing lately. I don’t travel much, but even if I did stay at a hotel I would never try the wine in the mini-bar because it’s too expensive. I never go to wine expos, because again, they cost too much. I would never drink a $300 bottle of wine like the Mayacamas, even though it sounded really good. And frankly, I don’t really care about the esoteric wine industry history you talk about in this episode.

    Correct me if I’m wrong, but I don’t think your audience has very expensive, highfalutin taste in wine, anyway. So goes the old adage, know your audience.

    Suffice it to say, I’m looking forward to getting back to the old formula, especially when you will do your next ‘value’ or ‘bargain’-themed episode.

    Again, I love the show. I am trying to heed your advice and expand my palate, but there’s no point when everything you showcase lands out of my price range. So goes my interest.

    But you know, I do take everything you say with a grain of salt anyway, because I’m from the Boston area originally. Go Patriots.

  • John

    Hey Gary, love the show. Been watching for about a year and a half now. I like your energy, of course, and unique take on wine. Most of all, I like it when your tastings relate to my preferences as a broke 20-something resident of Los Angeles.

    That’s why I have to say: I don’t like the shows you’ve been doing lately. I don’t travel much, but even if I did stay at a hotel I would never try the wine in the mini-bar because it’s too expensive. I never go to wine expos, because again, they cost too much. I would never drink a $300 bottle of wine like the Mayacamas, even though it sounded really good. And frankly, I don’t really care about the esoteric wine industry history you talk about in this episode.

    Correct me if I’m wrong, but I don’t think your audience has very expensive, highfalutin taste in wine, anyway. So goes the old adage, know your audience.

    Suffice it to say, I’m looking forward to getting back to the old formula, especially when you will do your next ‘value’ or ‘bargain’-themed episode.

    Again, I love the show. I am trying to heed your advice and expand my palate, but there’s no point when everything you showcase lands out of my price range. So goes my interest.

    But you know, I do take everything you say with a grain of salt anyway, because I’m from the Boston area originally. Go Patriots.

  • Wow! What a great story. His people ended up in Virginia, Minnesota of all places.

    Here in Japan, the best bet for a decent bottle of wine at 2 am is a Mondavi Cab from the Lawson Convenience Store chain.

    24/7, can’t get that in the US of A!

    Great interview Gary. You have to come over to Japan sometime and drink some sake!

  • Wow! What a great story. His people ended up in Virginia, Minnesota of all places.

    Here in Japan, the best bet for a decent bottle of wine at 2 am is a Mondavi Cab from the Lawson Convenience Store chain.

    24/7, can’t get that in the US of A!

    Great interview Gary. You have to come over to Japan sometime and drink some sake!

  • Beverly

    Fab-u-lous episode. What a great guest! Can’t wait to see the 2nd part.

    Thanks Gary!

  • Beverly

    Fab-u-lous episode. What a great guest! Can’t wait to see the 2nd part.

    Thanks Gary!

  • George R

    That is one of my favorite episodes. I think Mr. Mondavi is a great guest and is extremely insightfull. I think its great that he is able to share his and his family history with us. Keep up the good work Gary.

  • George R

    That is one of my favorite episodes. I think Mr. Mondavi is a great guest and is extremely insightfull. I think its great that he is able to share his and his family history with us. Keep up the good work Gary.

  • Steve Bjerklie

    Nice interview, Gary. I noticed you diplomatically avoided asking Peter about some of the more colorful parts of Mondavi family history, but that was probably for the best.

    Peter’s comment about what happened after Robert Parker gave a Krug merlot a good rating are disturbing, though. Scores and ratings from the Wine Advocate and Wine Spectator and the other wine publications hold far, far too much power in the marketplace — the wine industry has become enslaved to these scores, wine retailers in particular (as you know, Gary). It’s a terrible injustice, because scores barely touch on all the qualities that together make a particular wine an enjoyable drinking experience.

  • Steve Bjerklie

    Nice interview, Gary. I noticed you diplomatically avoided asking Peter about some of the more colorful parts of Mondavi family history, but that was probably for the best.

    Peter’s comment about what happened after Robert Parker gave a Krug merlot a good rating are disturbing, though. Scores and ratings from the Wine Advocate and Wine Spectator and the other wine publications hold far, far too much power in the marketplace — the wine industry has become enslaved to these scores, wine retailers in particular (as you know, Gary). It’s a terrible injustice, because scores barely touch on all the qualities that together make a particular wine an enjoyable drinking experience.

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