EP 861 Wine for a Cause- Fighting Breast Cancer with Cleavage Creek Winery

Gary Vaynerchuk tastes three of Cleavage Creek’s wines with Budge Brown. Budge donates 10% of the gross sales to breast cancer research.

Wines tasted in this episode:

2007 Tracy Hill Merlot-Shiraz
2007 Tracy Hills Secret Red
2007 Napa Valley Reserve Petie Sirah


Latest Comment:

View More

luca bercelli

92/100

You just have to love this episode

Tags: napa, Petite Sirah, red, review, Video, wine, wines

Episodes >


  • RANDINTHECITY

    Doc! Youre such a fighter! LOL
    OK..go to bed!

  • Hell Randi I just finished appendix #2 this evening! Tme for decaf and pie!

  • chukheadted

    Dear Budge, I am very sorry for your loss. We appreciate you helping this cause.

  • I couldn't agree more. Very well put.
    Thanks, Glenn.

  • Just Jack

    Glenn your passion is evident. And believe me I understand from whence it flows. Nobody of good will who has lost a loved one to this terrible class of disease (I'm at three immediate family and counting), wants to see patients given utterly false hope and/or be fed demonstrably incorrect information. Particularly if that info is delivered exclusive of western peer reviewed data. Rather, the point I was making is more one of message, tone and mindset.

    Would it not be more effective, when confronted with what you perceive to be dangerous advice, to refute the advice using the strength of your intellect and the authority of your education? To my mind, attacking the messenger serves simply to drive those who have a predisposition to distrust western medicine into the hands of the alternative practitioners exclusively. This is important because I believe vast numbers of people have come away from their experience with cancer thinking that their loved ones received an inappropriate level of care. I know that in two of the three family battles against cancer, the oncologists were unwilling to provide straight info at all. In my mothers case, she had 6 abdominal surgeries (the last of which finally killed her when her bowel was accidentally perforated by the surgeon and she went septic). This wouldn't actually have bothered me except we learned after her death that 4 of those 6 surgeries were post metastasis and were considered completely palliative by her Dr. They had given up completely on curative treatment and had never conveyed that to the family. When this happens to people they begin to see western medicine as unresponsive and arrogant.

    My main point in this polemic is that Budge is doing something a tiny percentage of folks do. he is making a difference. He may have been hoodwinked by a charlatan, I'll give you that. But for crying out loud has is building a retreat on his vineyard so women can have a garden sanctuary to escape to. He is supporting multiple causes with hard work and incredible ingenuity and passion. Don't attack him. He is simply the unwitting messenger of a message you disagree with. Attack the message. Look, I cringed mightily when he said the compression of mammography causes tumor. Of course that is ridiculous. I just think you reach more open ears if you point out the facts without attacking the forum and the speaker.

    Sub-debate topic (1): You opened by saying “Seriously you have done some harm giving a farmer this kind of internet-based platform” I don't think that the word farmer is descriptive here at all. I think you could insert “moron” or “rube” and it would read the same. You may have more knowledge than any other Dr. around, but if that is as diplomatic as you get I can assure you that you are not treating your patients as they deserve to be treated. I bet you just kind of scoff and brush it aside with a dismissive attitude when patients ask you about alternative therapies. If you do I hope you never know what it feels like to be on the other end of that kind of exchange when you are the one searching for anything at all that will just make your loved one stop hurting.

  • Chris P

    How can we get the wine in NJ? On their website it says they don't/can't ship to NJ…solutions?
    Chris & Liz

  • LarryFitz51

    Very good episode, I just order two bootles. Thank you

  • Current Breast Cancer Patient

    All the best to you, Glenn, but I would not want you within a country mile of me if I were ill. My docs need to be a bit less myopic and a whole lot more compassionate.

    You are on the money making end of the medical world. Mr. Brown is on the contributory side to those in need and to trying to make a difference. If you are spearheading a project to make a significant difference, puleeez share it with us.

    btw … stroll through a chemotherapy center and take a look at all the dying / poisoning that's going on there. Even Helen Keller could see that.

    Hope retirement comes soon for you, Glenn. Enjoy it with a glass of Cleavage Creek wine.

  • Phredd3

    QOTD: Research. There is a ton of good medical information available on the web and in the library. Find out as much as you can. Then don't assume you know enough to evaluate all that information for yourself. Take it to your doctor and discuss it. Ask questions. Find a second doctor and ask them. If those two disagree, find out why. Ask a third doctor, if necessary. Take an active role, but engage healthcare professionals as active, informed partners in your care. Most importantly of all, do not base your health care decisions on pre-conceived notions you hope are true. Find out the facts.

    All of which should give you a pretty good idea of how I felt about the show.

  • I wish you well CBCP and hope you receive NCCN-based treatment and achieve a great outcome.

    Considering how much charity care I provide I am afraid retirement is 20 years away still.

  • I finally watched this show, it wasn't easy. Though I have my own thoughts on some alternative treatments, it's heartening to see someone with such passion for a cure. I lost my mother to cancer two years ago, I really miss her.

  • Just Jack

    lol.

  • Allan

    Brown Bags, Brown Bags, Brown Bags!!!

  • Jack – you are obviously a bright guy so why not join The WLTV Forum and we can exchange contact information and discuss this in great detail. The forum would benefit from your POV. Best to you – Glenn

  • Just Jack

    Glenn, Thanks for the invite/advice. I never really gave it a lot of thought because GV doesn't mention it much so I didn't know if there was a lot of activity or not. I do like the community here quite a bit so I wouldn't be surprised if you see me begin to contribute there as well as here:-)

  • KVM1985

    I'm in love with Budge too! When Gary first said the name “Budge Brown” I had to double check the caption to make sure I had heard the name correctly 🙂 Awesome.

    QOTD: I would keep everyone near and dear to me close. I would reach out to those I know who have had cancer or know someone else who has had it, and talk with them about options.

    Thanks for the show! I wish you all the best Budge!

  • mattgmann

    Need a rainy day special G. Bust out some Wednesday thunder please.

  • waynoooo daaaaa winoooo

    WHOOOOOOOOOOOOA, Looks like some nice “Cleavage” on dhem Bottles !!!!!!! :O)

  • waynoooo daaaaa winoooo

    Sounds Goooooooooooood taaa meeeeeeeeeee !!!!!!!!!!!!!!!!!!!!!!!!! :O)

  • castello

    In the court of the CRIMSON KING!

  • cadams82

    Great to see folks out there really passionate about helping people. Keep up the good work.

  • Amazing cause and I'm so pleased you made that level of effort in choosing a 'charity' wine Gary, not just (as you said) someone who had it as part of their business model, for this guy clearly when you lose your wife, your perception completely changes.

    I suppose you have to be positive when you hear the news. I used to work in a restaurant where the head chef's wife had cancer and he had to take a step back which was very hard for him and had to rush off during service but we all got behind him and what he needed to do. Now after all the good work they've done she's come through it and as a family they are great, they're healthy and happy, what more could you want.

    So I suppose stay positive because you still have a life and can still have experiences. I would also flip the question around to say if you have your health and family, make the most out of every second, if you don't have bad news really live your life and enjoy it, we're only here once.

    If I were to make one suggestion about Cleavage creek, as amazing as it is to have survivors on the label which I think is brilliant, I think the photo's look a little dated, a bit 1980's esq. That is in no way intended as a criticism of what they do but just perhaps a suggestion to consider.

    Currently drinking a stonking 08 St-Veran, unfiltered, unfined with amazing minerality and character (God I love the old world at times). The wine trade in the U.K. is good and the London Wine Trade Fair is next week. Hope to see you there!

  • Gary! Will you be at the London Wine Trade Fair!? (Please say yes it would be so cool)

  • Seriously like the comments

  • I find this really interesting because in the U.K. you would follow what your doctor says because we have a National Health Service (Free health care is the most amazing thing ever) I couldn't imagine going to a trained professional who'd spent 7 years at University learning and saying they were wrong based on what I've spent even a few months reading.

    I certainly don't want to criticise your viewpoint or your ideas it's just a different way of doing things I suppose.

  • I really liked this point:

    “Searching the internet left me more hopelessly confused by the different viewpoints that are held by seemingly equally knowledgeable people.”

    I suppose it's the most confusing thing, so many people make good claims and without being an expert, who do you trust?

  • I agree with you on the labels, which is meant entirely to support the cause.

  • I suppose this has gone much further than wine. I have to say that personally I agree with you, the conventional methods are the conventional methods because they are the most likely to succeed. Given, it may well not be the best one for you but in the whole, I'm sure it can seem like people are searching for a miracle.

  • JimC

    Very nice show with someone who is actually sincere. I wish we could order wine in Michigan. My best to Budge.

    Hey you didn't comment on the Reserve Petite Sirah. I've never had a reserve and was interested in your response. Guess I'll just have to go buy one to try.

  • john

    On a list of things that's right with the world, Budge and his winery are on the list.
    On a list of things that make me want to shove a white hot poker into the eyes of another, the distributor who “clobbered” this man & project deserves the scalding white hot room in h e l l that now has been reserved in your honor.

    To Budge, and everyone at Cleavage Creek, I pledge I will do what I can to help.
    To Vayner-nation… buy a bottle… if you can, buy a case and give the other 11 bottles away to help spread the word.

    And to that distributor, I have a spectacular vintage I'd be curious if you'd carry for us… its called Fugov & Dye.

  • Daniel O

    I had to hold back the tears as I was watching this on the subway (on my iphone). I am incredibly touched by how genuine and sincere Budge is and give him huge props for what he has chosen to do. I only wish I could buy the wines here in Canada!

  • cellarrat5

    I defiantly agree this should go on the “favorite episodes” section, the debates and issues this episode brought to the comments section has both informed and touched me. That being said, can we have some more thunder; Pllleeeeeeeeeeeassssssssssseeeeee??

  • I had to come back and tell you how special this episode was to me. I talked to Barbara today at CCW and she is an absolute jewel. We talked about the cause, the wines, this show and unfortunately, the cumbersome machinations one must go through to order and ship wine. We are both direct-shipping advocates which we all can relate.

    My case is coming soon and all my homies will be enjoying these wines out on tghe deck with some nice grilled fare.

    Thanks Gary. Amazing show.

    Cheers to Budge!

    P.S. I would love to meet him. Maybe come back for the party?

  • Budge asks, what would I do? If I were diagnosed with breast cancer …. one of the first things ….

    I would need to spend some time alone to think, reflect and build up my strength to move forward. A getaway alone.

  • Shindig

    Done. I'm in. Lurker no more. Big ups to Budge and the Cleavage Creek fam. Always down for some wine education with a cause. Well done, GV.

  • pawncop

    A most powerful episode, my condolences to Budge, and a prayer for his peace.

    I sense a tremendous anger towards traditional treatment. I am sorry that the cancer that took his wife was able to beat the treatment plan. I have seen it happen so many times, it is a tough disease and it gives no quarter.

    I do not discount the alternative plans, nor do I castigate the dedicated health care staff that battles with this disease every day.

    QOTD – I would try to find the best, most supported information I could find, and that is an awesome task, as there is so much information out there, and it is most difficult to determine the most accurate. Along with the dedicated alternative proponents, and dedicated health care professionals is a slew of slimy bottom feeders that prey upon the fear and desperation families have when faced with this terrible disease.

    Again, my heart goes out to you good sir, for the loss you have suffered. May your efforts bring fruit we may all enjoy.

  • Jonathon

    Typically a lurker but I have to leave a quick comment for Budge. Incredible, incredible man, what a great idea. Big ups to GV for getting him on the show!

  • cmdshiftdesign_liz

    I've only commented maybe a dozen times in my 2 years of watching this show.. does that qualify as lurker?

    Anyway… had to chime in today and tell Budge i love him and his message and the amazing work he is doing. Thank you, Budge! …and thank you Gary for introducing us all to this remarkable man!

    QOTD: If i were diagnosed w/ Breast Cancer today… i could say i'd fight it like hell (and i probably would,) but i have to be honest. I'd probably break down, i'd probably be scared as hell… but I'd do all I could do and reach out to my family and friends.. the survivors I know and do anything and everything that would help me stay around as long as i could and feeling good. Then, when i beat it… I'd help others when they were diagnosed and share my story.

  • Randall

    Are we showing our age, castello? 😉

  • Randall

    Are we showing our age, castello? 😉

  • JustinM

    Wow. What an amazing and moving episode of WLTV. I'll definetly be supporting their cause. Thank you Budge and the Budge Family for being such amazing people! And thank you Gary's Intuition!

  • Thanks Budge for sharing your life in this 37:49 minute episode. I came to watch Gary V do his thing, and enjoy his humor and knowledge. But what I found was I was moved and touched by your life and insights.

    QOTD: I'm going to tell all of my female friends and sisters to get checked!

  • Midland13

    Long long time lurker drawn out by Mr. Brown.

    QotD: Read everything I could get my hands on. Educate specifically, and to the n-th degree.

    and since its my first time posting… thanks Gary for everything.

  • castello

    yes quite old

  • jleonard711

    Been watching since episode 1, never left a comment. But I have 3 words that I would like to share. Best. Show. Ever. Good job on this one Gary, you knocked it out of the park with Budge. Off to buy me some Cleavage Creek!

    On a side note, I think it would be a great idea for them to include a spot in the checkout page on their website which allows you to include an additional donation on top of your wine purchase. Like maybe list a particular bottle at $18 or whatever, but then allow you to pay more for it if you want – with 100% of the additional money donated to the fund.

  • Phredd3

    I would never want to trust my healthcare solely to someone I don't know, even if they have a piece of paper with a degree stamped on it. There is such a thing as a bad doctor. They are rare, but they are out there, and I need to be enough of an active participant in my own care so that I'm sure I don't have one of them. I would hope you would take that approach whether your healthcare system is insurance-based, as in the U.S., or single-payer, as in the U.K. Besides, I think educating yourself about your own treatment is a very good way to take mental control of the problem. It is easy to be overwhelmed if you just blindly do what you're told. It is much better (at least for me) to understand what's happening and why.

  • winecrazy

    Nice guy Homey. You can tell he is missing his wife. A part of him died when she died.

    A little like me…….. My Mother had breast cancer and I took her to radiation treatments and she got rid of it but that was 1995. Well 3 years later it came back as many of these breast cancers do and it was bone cancer. That time it killed her in 6 months. I took her for chemo and all that bull and as I watched her suffer I thought, is this what it is coming to? Because her cancer spread throughout her body and it was in the brain, liver, lungs, intestines, bones….etc. I'm thinking, these doctors have to know this right? They have to know that she has no chance. But what do they do? They treat her for the $$$$ and big money because they know they can….And kill her with the treatments faster than if she would have just stayed home.

    Your guest BB knows all about that I'm sure.

    I'm retired Homey….you know that. And being a business man you know as well as I do it's all about the Benjamin's . But when are we going to regulate these doctors and put a stop to their monopolizing the system and insurance companies and stop killing people with these drugs when they know dam well they don't have a chance the minute they are diagnosed. They are not stupid. It's a shame it's all about the money and how much they can bill the peoples insurance before they die.

    I was just denied a 60 day prescription by my doctor till my next office visit just this week. You know why? Because if he called in a script he would make $0. But if I go in for the blood work, the EKG, the so called “office visit charge”….then he would make a few grand. So why call a script in for me for a maintenance drug like Crestor which I'll pretty much be on all my life without seeing me till July just two months away? Money Homey….that's why. MONEY!!!!!!!

    When I was a kid the doctors used to make house calls. That's because they cared about the patients. Now……Hahahaha …..well, you and me both know those days are long gone. No Doctors going to come to my house because I'm sick. That's for sure

    It's all about the money Homey.

    QOTD: Find out if it's treatable. Then go get the treatment you need. But if it's a life threatening cancer just go about your life and travel the world as I would. My good friend Danny Aiello's son Danny Aiello III died two weeks ago at 53 years old from pancreatic cancer. Did you think the doctors knew he was going to make it or do you think they knew exactly when he was going to die? That's the real question of the day!!!!!!!

  • winecrazy

    PS….. I understand where BB is coming form but personally, I wouldn't give a dime to any research for breast cancer or MDA or any of those things. Its all a big scam. I don't care how much money they get. They will never find a cure because if they do it would be wiped under the carpet faster than you say say pour me another glass of that Petrus. It's like cutting off your nose to spite your face.

    I mean does Jerry Lewis really think after raising $1.46 Billion Dollars for 40 years that they might come up with a cure by now? He's gotta be the biggest sucker on the planet.

    Gerald C. Weinberg MDA's president and CEO earned $313,215 for the last nine months of 2007, the most recent year available.

    The maximum annual salary for an oncologist is $685,000. Average is $318,000.

    They make waaaaaaaaaaaay too much money now to cure cancer. If a cure for cancer came out, these drug companies would pay TRILLIONS to grab the patent and squash it.

    And that's a fact Jack!

  • doctalo

    Wonderful show and Budge is definitely an inspiring man. If he ever ships his wines to Canada, I will buy some.

  • Allan

    I'll second that! ; )

Close

Not Subscribed to WLTV yet?

Never miss an episode and get notifications on the hottest wine deals!

No thanks.