What Wine Pairs With Cereal? – Episode #734

September 8, 2009

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Gary Vaynerchuk has long talked about pairing wine with cereal and today he goes “there” and pairs three wines with the classic cereals Lucky Charms, Captain Crunch and Cinnamon Toast Crunch.

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  • “this had me rolling on the floor dude, especially when you started mun…” by Rich Staats
  • “Gary,

    in German and by a German. The Reichsgraf von Kesselstatt…” by Jan van der Reis

  • View all 396 ›

Wines tasted in this episode:

2007 Von Kesselstatt Spatlese Scharzhofberger RieslingMosel Riesling play review at cork'd
2007 Landmark Overlook ChardonnayCentral Coast Chardonnay play review at cork'd
Clicquot Demi SecFrench Demi-Sec play review at cork'd

Links mentioned in todays episode.


  • this had me rolling on the floor dude, especially when you started munching on the Cap'n Crunch.
  • Gary,

    in German and by a German. The Reichsgraf von Kesselstatt, 2007 Schwarzhofberger, Riesling Spaetlese in Episode #734 is pronounced correctly as follows in this Mp3
    at: http://www.vanderreis.com/gary/
  • DanBrown
    Great episode, pure awesome G!
  • DanBrown
    Had to re-watch the chow down. You were eatin' that Cap'n like it was a post apocalyptic delicacy.
  • tennalynn
    very interesting! I like the concept wine with my cereal. I can start the day off right!
  • lewharrelson
    you are a fraud
  • mattyvan
    any logic behind that statement?
  • janjames
    Gary, Gary, Gary ... it's "Cap'n," not "Captain!" JK. This is the first episode of WineTV that I've watched. You made me LOL! Thanks for being YOU! - Jan
  • Count Chocula
    Don't forget Frankenberries!
    "Franken Berry was very popular when first introduced possibly because the initial batches of the cereal used a dye that didn't break down in the body, causing many children's feces to be bright pink, a symptom sometimes referred to as "Frankenberry Stool."" from wikipedia
  • TommyB
    AH! figured it out - you get points when people like or reply to your comments!
  • TommyB
    QOTD: Honey Nut Shredded Wheat also the dogs....
  • Just watched this, super cool concept! Inspires me to do a similar tasting with some wine geek buddies..Maybe throw in some fruity pebbles and a brachetto or asti spumante, cheerios with a kabinett reisling..or just go all out and do corn pops and a sauternes! rock on Gary!
  • My favorite is a very very close tie between Cap'n Crunch and Cinnamon Toast Crunch, leaning towards the cinnamon, but for whatever reason, i'd rather try a pairing with cap'n crunch and Riesling at my next wine event.
  • jae
    gary - great ep. eric asimov doesn't get it. you the man.
  • Syd
    How about a pairing suggestion for Almond Vanilla Special K.......(this is my Capt. Crunch)?
  • The lack of Honeycombs, instantly voids this review! ;)
  • John Jay
    WEIRD
  • Hey Gary,

    Liked the show. Cereal is also one of my fave foods, hadn't yet considered pairing it with wine. Good idea. It really grossed me out though when you started eating the soggy Cinnamon Toast Crunch (how do you do that?).

    Meghan
  • Katie
    My favorite cereal would have to be honey nut Chex. I absolutely love the idea of pairing cereal with wine... couldn't stop smiling the entire episode.
  • #734 My favorite cereals plural coco puffs/ honeycombs/captin crunch with the crunchberries. I think its humorous. I have an idea how about a pairing for a perimanupausal hormonal chick? chocolates, icecream,cookies, cake, peanutbuttercups, godiva ice orgasims, truffles, this is the kind of stuff us woman eat when were i a cerial killer kind a mood. I grew up on captin and booberry and count chocula , macaroni and butter and pink milk. I like austispumante for the price and the buzz its a nice pre club gals kind of bubbly frothy sparkling wine. Ive had my share of Dom united nations hotel, La cauge aue follies broadway 5th row center shrimp illicet incedentals, and honestly im not a big dom fan. Work related event. 1985, / we drank Dom for the noteriety, status symbols. as usual your videos are hysterical and captivating
  • Austin
    Always been Golden Grahams. Cheers Mott. But, cereal/breakfast food is definitely my favorite...and usually eat it most meals. Guess I should not hesitate to open a bottle. Test that pallet.
  • :( I've never tried these cereals!!!

    Hmmm, one day I'll visit USA so I can try them. :)

    As for Australian cereals, I LOVE Fruit Loops.
  • DAPman
    yo, G-Man.
    I like the wine, but when i wake up after a party, I need a beer!
    Got any cereal/beer hook-ups?!
    -who loves ya baby?
    DrunkassPete.



    ps.- don't forget the crunch berries!!
  • Hope
    I hear you! My crazy pairing is wine with girl scout cookies. That season does me in every time! Thanks for the great show.
  • peanut butter crunch! is AMAZING with bubbles too...
  • yellafella321
    My favorite cereal is Captain Crunch...All Berries! Any pairing suggestion? I find myself eating cereal for dinner sometimes just because I get home from the work or the gym late and don't want to eat anything to heavy.
  • Amie
    QOTD - my daughter loves Cinnamon Toast Crunch & that is why I just watched this episode. She saw the picture of the cereal & wanted to watch with me! My favorite cereal sadly enogh can not be found anymore - Clusters! It was fantastic with its sugary nutty clusters - so sad :(

    since you mentioned dessert during this episode it made me think of wine pairings with dessert. have you done this yet? I would love to see what to eat with a super chocolate dessert! Or even with the apple pie that I will be making for Thanksgiving.

    Thanks for another great show
  • SarahJ
    Oh, we laughed, replayed and laughed again. In all seriousness, we're planning our own wine/ cereal pairing while we are visiting family for Turkey. Gary, you know that saying - “Great minds discuss ideas; Average minds discuss events; Small minds discuss people”...' nuff said.
    QOTD: Tough one. Lucky Charms or Honeycomb = his, Corn Pops or Apple Jacks = hers. Frosted Mini Wheats = ours.
  • This episode has made me want to drink wine in the morning with my cereal now. I'm imagining a creme brule for breakfast. Can't quite imagine the Reisling and Cap'n Crunch.

    You definitly didn't come across too schmaltzy - great work, once again the master!
  • You made me laugh & smile...thanks for that. And answered a question rolling around in my mind on WHY I'm always seeing "drink my wine with milk" in scripture! Cap'n Crunch with Crunch Berries, if I can find 'em.
  • Honey Nut Cheerios hands down, for me and everyone who is important to me. I will never outgrow this treat; same goes for macaroni&cheese. Gary, I loved the way you shoveled the crunch, cinnamon, and marsh mellows. There was something very authentic and Charlie & the Chocolate Factory about your performance. Keep crushing it! DTAB
  • Blaise Warne
    An eye opener, I'd safely say I would of never considered such a joining. Though, in hind sight, it does make an odd sort of sense.

    QOTD : Cap'n Crunch through and through, I love the jagged rough of your mouth sensation. Couple that with fresh pressed orange juice for a bite, awesome.
  • @wendywhy
    You made a brilliant decision when you started filming Wine Library. You make it extremely enjoyable and I love watching each episode. This one though, is your best.episode.yet! Bravo! The thought of pairing cereals with wine is so foreign and cool to me. You would be the coolest person on earth to watch Saturday morning cartoons with :)

    QOTD- Peanut Butter Cap'n Crunch FTW! (I also like all of the cereals on the show today) I couldn't eat it the way you did though. I have to have it really CRUNCHY. I'd probably add (cold) milk directly before the first bite. It's dangerous for the roof of your mouth but I can't tolerate slimy, soggy, cereal :p
  • Randwolf
    Gary, after watching this in mid-October, I'm wondering if you've ever done a "Wine and Halloween Candy Pairing" episode? A quick search of the archives yielded no positive find. With Halloween right around the corner, it would be interesting to get your take on what pairs best with candied corn, candy pumpkins, and other traditional jack-o-lantern-bucket fare!

    Keep up the great work!
  • Noelle
    Gary - do you have any idea how many weight watchers points you ate during this episode? I was trying to keep track but lost count in all those bites. Plus, what a SUGAR bomb.

    Mott should have told you there was a bit of lucky charms on your upper lip after sampling it. :)

    QOTD - Shredded Wheat. I know - BORING.
  • Gary, I love this.

    Now I'm thinking, What pairs with Skippy or Jif - Merlot?
  • man i hope those cereals were poured just before game time. there is nothing more disgusting than soggy cereal in room-temp milk. horrible.
  • John Trombley
    Hey Gary,

    know that this is old stuff, but you may have found out that you are a spot lazy in your pronunciation of Spätlese. That ä is actually an ae and so you should be pronouncing 'Spaetlese'

    Think of your days when you quietly thought not of wine and say:

    sssh! pate lazy.
  • garybing
    P, S. In answer to your question it is Captain Crunch. (regular, not fu fu flavors) I did discover when I was in the wine bushiness in my early 20's in about the mid 70's that Captain Crunch did particularly well with Spatlese and not Auslese when OJ ( orange juice, not Simpson) was not available at the time, I've never disclosed that till now. As far as Lucky Charms, had them once and referred to them instead of marshmallow bits, marshmallow shits. Well maybe it beats leftover cold pizza. For those of you who go by the old saying "There's no such thing as bad sex or bad pizza." I'll just say that you haven't had either and even my worst enemy deserves neither. For one Gary to another, I digress that eating those kind of cereals will lead to a diabetic condition. I stopped long ago. It's not TOO late for you, but you should be way over it by now.
  • garybing
    Whoever decided that wine should be a substitute for milk in cereal probably would debate the nuances in TV dinners.I once did a pairing of 1st growth Bordeaux's with fast food What can I say? When the wine is free just the price of admission is fast food, and the fact we were bored, we have two excuses. The result was the Margaux went particularly well with the Big Mac. I don't remember the vintage being many years ago, but I assure you I won't be revisiting this test, I'm over it.
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