What Wine Pairs With Cereal?

What Wine Pairs With Cereal? – Episode #734

September 8, 2009

Gary Vaynerchuk has long talked about pairing wine with cereal and today he goes “there” and pairs three wines with the classic cereals Lucky Charms, Captain Crunch and Cinnamon Toast Crunch.

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Comments on this episode(369) Leave a comment ›

“Oh, we laughed, replayed and laughed again. In all seriousness, we’re …” by SarahJ
“This episode has made me want to drink wine in the morning with my cer…” by Josh
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Wines tasted in this episode:

2007 Von Kesselstatt Spatlese Scharzhofberger RieslingMosel Riesling
2007 Landmark Overlook ChardonnayCentral Coast Chardonnay
Clicquot Demi SecFrench Demi-Sec

Links mentioned in todays episode.

369 Responses

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November 18, 2009

SarahJ
Oh, we laughed, replayed and laughed again. In all seriousness, we’re planning our own wine/ cereal pairing while we are visiting family for Turkey. Gary, you know that saying – “Great minds discuss ideas; Average minds discuss events; Small minds discuss people”…’ nuff said.
QOTD: Tough one. Lucky Charms or Honeycomb = his, Corn Pops or Apple Jacks = hers. Frosted Mini Wheats = ours.
November 14, 2009

Josh
This episode has made me want to drink wine in the morning with my cereal now. I’m imagining a creme brule for breakfast. Can’t quite imagine the Reisling and Cap’n Crunch.

You definitly didn’t come across too schmaltzy – great work, once again the master!
October 27, 2009

Cathy Fletcher
You made me laugh & smile…thanks for that. And answered a question rolling around in my mind on WHY I’m always seeing “drink my wine with milk” in scripture! Cap’n Crunch with Crunch Berries, if I can find ‘em.
October 25, 2009

Andy Browne
Honey Nut Cheerios hands down, for me and everyone who is important to me. I will never outgrow this treat; same goes for macaroni&cheese. Gary, I loved the way you shoveled the crunch, cinnamon, and marsh mellows. There was something very authentic and Charlie & the Chocolate Factory about your performance. Keep crushing it! DTAB
October 21, 2009

Blaise Warne
An eye opener, I’d safely say I would of never considered such a joining. Though, in hind sight, it does make an odd sort of sense.

QOTD : Cap’n Crunch through and through, I love the jagged rough of your mouth sensation. Couple that with fresh pressed orange juice for a bite, awesome.
October 21, 2009

@wendywhy
You made a brilliant decision when you started filming Wine Library. You make it extremely enjoyable and I love watching each episode. This one though, is your best.episode.yet! Bravo! The thought of pairing cereals with wine is so foreign and cool to me. You would be the coolest person on earth to watch Saturday morning cartoons with

QOTD- Peanut Butter Cap’n Crunch FTW! (I also like all of the cereals on the show today) I couldn’t eat it the way you did though. I have to have it really CRUNCHY. I’d probably add (cold) milk directly before the first bite. It’s dangerous for the roof of your mouth but I can’t tolerate slimy, soggy, cereal :p
October 20, 2009

Randwolf
Gary, after watching this in mid-October, I’m wondering if you’ve ever done a “Wine and Halloween Candy Pairing” episode? A quick search of the archives yielded no positive find. With Halloween right around the corner, it would be interesting to get your take on what pairs best with candied corn, candy pumpkins, and other traditional jack-o-lantern-bucket fare!

Keep up the great work!
October 20, 2009

Noelle
Gary – do you have any idea how many weight watchers points you ate during this episode? I was trying to keep track but lost count in all those bites. Plus, what a SUGAR bomb.

Mott should have told you there was a bit of lucky charms on your upper lip after sampling it.

QOTD – Shredded Wheat. I know – BORING.
October 19, 2009

David McClintock
Gary, I love this.

Now I’m thinking, What pairs with Skippy or Jif – Merlot?
October 17, 2009

dave burke
man i hope those cereals were poured just before game time. there is nothing more disgusting than soggy cereal in room-temp milk. horrible.
October 15, 2009

John Trombley
Hey Gary,

know that this is old stuff, but you may have found out that you are a spot lazy in your pronunciation of Spätlese. That ä is actually an ae and so you should be pronouncing ‘Spaetlese’

Think of your days when you quietly thought not of wine and say:

sssh! pate lazy.
October 14, 2009

garybing
P, S. In answer to your question it is Captain Crunch. (regular, not fu fu flavors) I did discover when I was in the wine bushiness in my early 20’s in about the mid 70’s that Captain Crunch did particularly well with Spatlese and not Auslese when OJ ( orange juice, not Simpson) was not available at the time, I’ve never disclosed that till now. As far as Lucky Charms, had them once and referred to them instead of marshmallow bits, marshmallow shits. Well maybe it beats leftover cold pizza. For those of you who go by the old saying “There’s no such thing as bad sex or bad pizza.” I’ll just say that you haven’t had either and even my worst enemy deserves neither. For one Gary to another, I digress that eating those kind of cereals will lead to a diabetic condition. I stopped long ago. It’s not TOO late for you, but you should be way over it by now.
October 14, 2009

garybing
Whoever decided that wine should be a substitute for milk in cereal probably would debate the nuances in TV dinners.I once did a pairing of 1st growth Bordeaux’s with fast food What can I say? When the wine is free just the price of admission is fast food, and the fact we were bored, we have two excuses. The result was the Margaux went particularly well with the Big Mac. I don’t remember the vintage being many years ago, but I assure you I won’t be revisiting this test, I’m over it.
October 13, 2009

Becky
Coco puffs are my favorite! I loved this episode, cereal and wine are the best.
October 12, 2009

Carole
Hi Gary: I wasn’t familiar with the Wine Library until I heard you being interviewed by Scott Simon on Weekend Edition aired on NPR/KPCC in Pasadena California on Saturday, Oct 10th.

I will be checking in on your website periodically for more fun.

However, I must say that you stole my idea of pairing wine with cereal, which I discovered more than 20 years ago. You are a novice with only 3 years under your belt. My experience came about when I became an empty nester and a widow in the same year. Cooking for one was/is not fun. My daughter would call periodically and ask what I had for dinner (to make sure I was eating properly). When I told her it was either Cheerios or Wheaties, she would cry. So I told her that Chardonney went with Cheerios and Merlot went with Wheaties quite nicely. She laughed and we got thru the experience.

I hope to see you at Vroman’s Bookstore in Pasadena on October 22nd.

Cheers
Carole
October 11, 2009

ChinonRouge
Not a fan of cereal, but enjoyed the show. I agree that WS scored the Riesling way too high. Haven’t tried the other wines. Thanks for doing the episode.
October 2, 2009

Dave
QOTD: Fruit Loops, although I never eat them anymore! There is a tasty blueberry/cinnamon one from Cascadian Farms, will have to try that with a chardonnay.
September 29, 2009

Jamie Sanford
QOTD: Golden Grahams or Strawberry Frosted Mini-Wheats.
September 29, 2009

Bill V
A few years ago, I was a finalist in a Wine Library contest. Wearing buck teeth, I gave a wine-tasting demonstration in which I paired Kellogg’s Froot Loops with what else — Mogen David Extra Heavy Malaga.
Those were the days!!

Bill V.
September 28, 2009

Kristen
I am way behind and just getting caught up and I thought this was GREAT! I LOVE Golden Grahams too, so Mott is my hero!!

I think I am going to have to stage my own pairing/tasting as well!
September 27, 2009

Stephanie
My boyfriend and I have just discovered possibly the most sublime pairing outside of Captain Crunch and Riesling: Oreos and a 2005 Font-Destiac Bordeaux. Amazing!
September 25, 2009

mblakely
Puffins by Barbara’s Bakery available at Whole Foods and Trader Joe’s
September 25, 2009

Robert
Gary;

You continue to make wine more human and less stuffy. I love cereal. QOTD: it all depends on my mood. Corn Pops and Mini Wheats when I want something fun. I also enjoy the organic cereals available.

Alle Beste as the Dutch say.
September 24, 2009

WineWild
You’re right, that pause in conversation was a bit shocking! I walked away, listening to this episode and, when it went silent, wondered if something was wrong with my computer!

Loved the episode. Way to keep it real. You did not do any of the fruitier cereals. What about Froot Loops?!

QOTD: Crispix
September 23, 2009

Pamela
Capt. Crunch & Riesling…this has got to be my favorite WLTV episode!