EP 1 Episode 1 – Verite

Wine Library’s Director of Operations Gary Vaynerchuk launches WINE LIBRARY TV and his vision for it. He then turns his palate toward three commune-specific California Bordeaux-styled blends from the Verite Winery: Joie, Desir, and La Muse.

2001 Verite La Muse Red Meritage

2001 Verite La Joie Red Meritage

2001 Verite Le Desir

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Lana Elfstrom

I just joined Winetext.com. last month. I’ve already purchased close to 20 different bottles and I have NO idea what I’m doing. I am just gonna start at the beginning. I am very thankfull to have all these videos available.The evolution is so cool to witness and experience. I LOVE LEARNING! I have wanted to learn about and enjoy wine for SO long and I’m very excited to start my adventure here at Wine Library. Full Circle. Look out! Here I go!

Tags: review, verite, Video, wine

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  • sandy

    Amazing! Wow I will be back everyday. Wine Library/Gary you’ve done another great service to us(customers) thank you.

  • sandy

    Amazing! Wow I will be back everyday. Wine Library/Gary you’ve done another great service to us(customers) thank you.

  • chris

    I really enjoyed all three tv blogs so far. Keep up the good work. They are helping me learn about wine as well as helping me shop for it. Two thumbs up.

  • chris

    I really enjoyed all three tv blogs so far. Keep up the good work. They are helping me learn about wine as well as helping me shop for it. Two thumbs up.

  • Larry

    Great idea. Loved the the first three video blogs. Great to hear the details about the winemakers and the vineyards. Can’t see the color of the wine on the blogs – can you do anything about that? Will definitely be checking out this site frequently.

  • Larry

    Great idea. Loved the the first three video blogs. Great to hear the details about the winemakers and the vineyards. Can’t see the color of the wine on the blogs – can you do anything about that? Will definitely be checking out this site frequently.

  • Trevor

    Very interesting. I actually watched them all. You need to spiff up the st a bit. Background is drab. Upgrade the wardrobe too while you’re at it. You actually clean up pretty well.

  • Trevor

    Very interesting. I actually watched them all. You need to spiff up the st a bit. Background is drab. Upgrade the wardrobe too while you’re at it. You actually clean up pretty well.

  • Kevin

    Loved the first 3 videos. Very interesting and educational. I was actually at the store this past Monday and almost bought the Chateauneuf du Pape. Kinda regret not buying it now. Hopefully it’ll be available next time I go.
    Great job, Gary. I’ll be watching every night !

  • Kevin

    Loved the first 3 videos. Very interesting and educational. I was actually at the store this past Monday and almost bought the Chateauneuf du Pape. Kinda regret not buying it now. Hopefully it’ll be available next time I go.
    Great job, Gary. I’ll be watching every night !

  • Guy Eriksen

    Hello Gary,

    Just let me say … “thank you, thank you, thank you”. (Is three times enough??). I am a relatively new wine lover (would that be a neophite enophile??) suffering from a virtual absence of interaction from other wine lovers. I read everything I can about wine (all the major magazines, books, etc.), and I pick up a lot of information that way. However, not speaking French, I am always afraid of butchering the pronunciation of French wines, words, etc. How great is it that I can now not only get great wine insight, but also hear you pronounce the words I’ve read so often. The more I watch your video, the less I need be concerned about being thought a hick when I speak to others about wine, or order in a restaurant, since my pronunciation of the various French words, chateaus, and vocabulary will get better and better. Your video blog is a godsend. Please keep up the great work … I will watch everyday. [By the way, in response to the previous comment regarding improving the observing the color of the wine on the videos, perhaps a bit of backlighting from under the wine glass with a white background and a close-up frame shot of the glass would do the trick]. Again, merci beaucoup … GUY

  • Guy Eriksen

    Hello Gary,

    Just let me say … “thank you, thank you, thank you”. (Is three times enough??). I am a relatively new wine lover (would that be a neophite enophile??) suffering from a virtual absence of interaction from other wine lovers. I read everything I can about wine (all the major magazines, books, etc.), and I pick up a lot of information that way. However, not speaking French, I am always afraid of butchering the pronunciation of French wines, words, etc. How great is it that I can now not only get great wine insight, but also hear you pronounce the words I’ve read so often. The more I watch your video, the less I need be concerned about being thought a hick when I speak to others about wine, or order in a restaurant, since my pronunciation of the various French words, chateaus, and vocabulary will get better and better. Your video blog is a godsend. Please keep up the great work … I will watch everyday. [By the way, in response to the previous comment regarding improving the observing the color of the wine on the videos, perhaps a bit of backlighting from under the wine glass with a white background and a close-up frame shot of the glass would do the trick]. Again, merci beaucoup … GUY

  • Carol

    Wine Library
    I’m a fairly new customer through WL website. I’m more impressed every day. The selection, communication and impeccable service will keep me tuned in for a long time.

    The video is terrific. Don’t change a thing. Gary, I promise I’ll stop watching if you start wearing a tie.

    Thank you, Carol

  • Carol

    Wine Library
    I’m a fairly new customer through WL website. I’m more impressed every day. The selection, communication and impeccable service will keep me tuned in for a long time.

    The video is terrific. Don’t change a thing. Gary, I promise I’ll stop watching if you start wearing a tie.

    Thank you, Carol

  • ron johnson

    Move over Robert Parker–Gary’s video blog will take command to both the serious and interested wine drinkers and buyers. So while my wife is watching one of her CSI episodes, I’ll be online watching Gary for both learning about and enjoyment of wines and his serious but casual/comfortable way of presenting.

  • ron johnson

    Move over Robert Parker–Gary’s video blog will take command to both the serious and interested wine drinkers and buyers. So while my wife is watching one of her CSI episodes, I’ll be online watching Gary for both learning about and enjoyment of wines and his serious but casual/comfortable way of presenting.

  • Julius

    Let me first say that I think that the video blog is a great idea and I totally enjoyed the first episode and will be a regular viewer. I do, however, think that one thing should be done to improve the tasting review of the wines. You describe the wine (in this case, Verite) as incredible, awesome, a no-brainer, etc. But what happened to the flavors and aromas? I think your customers (of which I am one) would appreciate knowing about these characteristics. Things like blackcurrant, red cherry, leather, sweet spice, coffee, oak, etc. Comparing a wine to Cheval Blanc or Clinet is okay for anyone who has tasted those, but not for anyone who hasn’t. Do you agree?

  • Julius

    Let me first say that I think that the video blog is a great idea and I totally enjoyed the first episode and will be a regular viewer. I do, however, think that one thing should be done to improve the tasting review of the wines. You describe the wine (in this case, Verite) as incredible, awesome, a no-brainer, etc. But what happened to the flavors and aromas? I think your customers (of which I am one) would appreciate knowing about these characteristics. Things like blackcurrant, red cherry, leather, sweet spice, coffee, oak, etc. Comparing a wine to Cheval Blanc or Clinet is okay for anyone who has tasted those, but not for anyone who hasn’t. Do you agree?

  • Michael Polanco

    A brilliant idea!! I’ve shopped at other stores online & WL is by far the most user-friendly. Your site is incredible, I absolutely love the emails & your selection/prices are off the charts.
    I’ll be here everyday. Great work! Keep it up!

  • Michael Polanco

    A brilliant idea!! I’ve shopped at other stores online & WL is by far the most user-friendly. Your site is incredible, I absolutely love the emails & your selection/prices are off the charts.
    I’ll be here everyday. Great work! Keep it up!

  • Jim Cantwell

    This is great. Gary is smooth (just like a great pinot noir). I think this will work. Good Luck

    Jim

  • Jim Cantwell

    This is great. Gary is smooth (just like a great pinot noir). I think this will work. Good Luck

    Jim

  • Dan

    This is a great idea, but I agree with Julius. I found Gary’s tasting descriptions to be marketing hype and do not convey the flavors of the wine. Although I have not had the privilege of tasting many of the wines Gary compares the Verites to, I do find value in these comparisons since I have a mental image of those wines from reading their tasting notes. Just don’t overdo the name-dropping.

  • Dan

    This is a great idea, but I agree with Julius. I found Gary’s tasting descriptions to be marketing hype and do not convey the flavors of the wine. Although I have not had the privilege of tasting many of the wines Gary compares the Verites to, I do find value in these comparisons since I have a mental image of those wines from reading their tasting notes. Just don’t overdo the name-dropping.

  • Dan

    I just finished watching the first four episodes. I especially liked the Pinot Grigio episode (even though I am not a big Pinot Grigio fan). I would like to see more tastings of a flight of wines from the same region or varietal. Especially helpful was the ranking of the wines. Do more of this.

    It would also be intersting to have Gary do some blind tastings!

    One more comment, please display the price of the wine next to the link under the video.

  • Dan

    I just finished watching the first four episodes. I especially liked the Pinot Grigio episode (even though I am not a big Pinot Grigio fan). I would like to see more tastings of a flight of wines from the same region or varietal. Especially helpful was the ranking of the wines. Do more of this.

    It would also be intersting to have Gary do some blind tastings!

    One more comment, please display the price of the wine next to the link under the video.

  • Sherril

    I didn’t expect to watch these all through or to watch them all, and I did. I think this is a great idea and though low production value, very watchable. It’s a great way to get information on the wines and I enjoyed it. Now I want some Verite.

  • Sherril

    I didn’t expect to watch these all through or to watch them all, and I did. I think this is a great idea and though low production value, very watchable. It’s a great way to get information on the wines and I enjoyed it. Now I want some Verite.

  • steve sharoff

    Gary,

    Loved the video and think that the blog will do lots to promote the drinking of wine. I would give you one recommendation for improvement though. I agree with “Julius” and can’t say it better than he did.
    “But what happened to the flavors and aromas? I think your customers (of which I am one) would appreciate knowing about these characteristics. Things like blackcurrant, red cherry, leather, sweet spice, coffee, oak, etc. Comparing a wine to Cheval Blanc or Clinet is okay for anyone who has tasted those, but not for anyone who hasn’t.”

    In any event, thank you for putting this on. It’s a great idea!!

  • steve sharoff

    Gary,

    Loved the video and think that the blog will do lots to promote the drinking of wine. I would give you one recommendation for improvement though. I agree with “Julius” and can’t say it better than he did.
    “But what happened to the flavors and aromas? I think your customers (of which I am one) would appreciate knowing about these characteristics. Things like blackcurrant, red cherry, leather, sweet spice, coffee, oak, etc. Comparing a wine to Cheval Blanc or Clinet is okay for anyone who has tasted those, but not for anyone who hasn’t.”

    In any event, thank you for putting this on. It’s a great idea!!

  • Mark Franks

    Gary,

    You never cease to amaze how far you push the envelope. I wish you continued success. I hope to raise a glass with you again soon.

    Cheers!

  • Mark Franks

    Gary,

    You never cease to amaze how far you push the envelope. I wish you continued success. I hope to raise a glass with you again soon.

    Cheers!

  • Peter Klein

    In what appears to be the FIRST live TV BLOG in the wine industry, HIGH FIVES for WineLibrary’s pro-active communication and integrated marketing and sales. It clearly is in keeping with the store and on-line website’s creativity and objectivity.

  • Peter Klein

    In what appears to be the FIRST live TV BLOG in the wine industry, HIGH FIVES for WineLibrary’s pro-active communication and integrated marketing and sales. It clearly is in keeping with the store and on-line website’s creativity and objectivity.

  • Joe C

    Invent the wheel! Great effort! Great idea!

    Spruce up the set, and improve the lighting.

    We should be able to visit the wine on the winelibrary website without having to lose our place in the video and start all over again.

    I look forward to additional videos.

  • Joe C

    Invent the wheel! Great effort! Great idea!

    Spruce up the set, and improve the lighting.

    We should be able to visit the wine on the winelibrary website without having to lose our place in the video and start all over again.

    I look forward to additional videos.

  • Stephen Abbriano

    I enjoyed this immensely. The friendly chat style was great. I felt as if I was at a wine tasting with a good friend. Your description of the wines as well as your obvious pleasure in tasting made them very attractive.
    I have always had trouble understanding wines, other than taste. I know what tastes good to me. LOL. I am hoping to get a greater education from these videos. I look forward to watching the next 8
    Good Luck with your video’s.

  • Stephen Abbriano

    I enjoyed this immensely. The friendly chat style was great. I felt as if I was at a wine tasting with a good friend. Your description of the wines as well as your obvious pleasure in tasting made them very attractive.
    I have always had trouble understanding wines, other than taste. I know what tastes good to me. LOL. I am hoping to get a greater education from these videos. I look forward to watching the next 8
    Good Luck with your video’s.

  • YO GA.. This video wine thing ur doing is great. WINE, the next best thing to a good joint and it’s legal. Love the vids… Keep up the good work.

  • YO GA.. This video wine thing ur doing is great. WINE, the next best thing to a good joint and it’s legal. Love the vids… Keep up the good work.

  • We would like to invite your program to be part of the late Summer-Fall lineup on the Indie Food Channel(tm).
    http://www.IndieFoodChannel.com.

  • We would like to invite your program to be part of the late Summer-Fall lineup on the Indie Food Channel(tm).
    http://www.IndieFoodChannel.com.

  • Great episode Gary…man you look young! 🙂

  • Great episode Gary…man you look young! 🙂

  • BTW…MAD PROPS to Sandy for being the first ever Blog on the Vlog!

  • BTW…MAD PROPS to Sandy for being the first ever Blog on the Vlog!

  • TimF

    Wow, I just came back to look at the comments from the first episode and see that the first wine was called “The Truth”. That’s almost phrophetic.

  • TimF

    Wow, I just came back to look at the comments from the first episode and see that the first wine was called “The Truth”. That’s almost phrophetic.

  • Mike F.

    I have some down time waiting for episode 100, so I am doing a run through from 1 up to 99. I’m going to look for the Verite when the ’02 are released. Hey Gary is that a Reidel sticker still on your glass?

  • Mike F.

    I have some down time waiting for episode 100, so I am doing a run through from 1 up to 99. I’m going to look for the Verite when the ’02 are released. Hey Gary is that a Reidel sticker still on your glass?

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