EP 274 Clef du Vin Goes Up Against Chateau Montelena and More

Gary Vaynerchuk uses the Clef Du Vin and sees how it works and to see if it is worth it!

Wines tasted in this episode:

2005 Bzikot Puligny Montrachet AcPuligny Montrachet
2003 Chateau Montelena Estate Cabernet SauvignonNapa Cabernet

Links mentioned in todays episode.

Latest Comment:

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Matnopilus Violonius

Dude, you’re pretty good at this. Watched the entire half hour and I’ll probably be back. I’m not even a regular wino (lol) but I think watching you will bring me that sense of community.

Good work n’ shit!

Tags: cabernet, chardonnay, red wines, review, Video, white wines, wine

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  • mczinger

    GV,

    Did you know that you say “Let’s give it a whirl” when you taste and (note with the White Zin) you say “Let’s give this a taste” when you whirl/smell it.

    Sorry, I’m annoyingly attentive to detail.

    QOTD: Viv

    QFGV: We need a pic St. Loup episode and an Aligoté episode (not to mention, still, the Côte de Nuits). When we gettin’ ’em?

  • mczinger

    GV,

    Did you know that you say “Let’s give it a whirl” when you taste and (note with the White Zin) you say “Let’s give this a taste” when you whirl/smell it.

    Sorry, I’m annoyingly attentive to detail.

    QOTD: Viv

    QFGV: We need a pic St. Loup episode and an Aligoté episode (not to mention, still, the Côte de Nuits). When we gettin’ ’em?

  • “Clef Du Vin” just turns me on…………….. biggest lurker is Paris Hilton – she thinks your hot – true story.

  • “Clef Du Vin” just turns me on…………….. biggest lurker is Paris Hilton – she thinks your hot – true story.

  • Was that Journey’s ‘Don’t Stop Believing’ in the background? I hope this wasn’t the last episode ever. Thanks for the episode. It’s great to be back.

  • Was that Journey’s ‘Don’t Stop Believing’ in the background? I hope this wasn’t the last episode ever. Thanks for the episode. It’s great to be back.

  • yowens

    GV- Thanks for the heads up on the 100 dollar piece of copper- its a paZZZZZZZZZZZZZZZZZZZZZZZZZZZZz for me. QOTD: my girlfriend. She sits next to me and watches every episode with me. Has she delurked? Once, maybe twice. Disappointing.

  • yowens

    GV- Thanks for the heads up on the 100 dollar piece of copper- its a paZZZZZZZZZZZZZZZZZZZZZZZZZZZZz for me. QOTD: my girlfriend. She sits next to me and watches every episode with me. Has she delurked? Once, maybe twice. Disappointing.

  • Martin

    Michael Bolton: You think the pet rock was a really great idea?
    Tom Smykowski: Sure it was. The guy made a million dollars.

  • Martin

    Michael Bolton: You think the pet rock was a really great idea?
    Tom Smykowski: Sure it was. The guy made a million dollars.

  • matthews

    not suprising to see you pazzzzz on the clef du vin i didnt have to much hope for it. never the less im glad to see you put it through the motions.
    QOTD-dont really know any lurkers per se but i did recently introduce my sister to the show hopefully shes been watching the last couple days and will see this and it will inspire her to post. do it sara do it.

  • matthews

    not suprising to see you pazzzzz on the clef du vin i didnt have to much hope for it. never the less im glad to see you put it through the motions.
    QOTD-dont really know any lurkers per se but i did recently introduce my sister to the show hopefully shes been watching the last couple days and will see this and it will inspire her to post. do it sara do it.

  • QOTD: My wife. HIYO!

  • QOTD: My wife. HIYO!

  • That will be a big pazzzz for me as well.

    QOTD: Lurkers… We don’t need no stinkin’ lurkers.

  • That will be a big pazzzz for me as well.

    QOTD: Lurkers… We don’t need no stinkin’ lurkers.

  • Ben N.

    Great show today, I don’t think I will be buying the wine key.
    QOTD: I don’t know any lurkers.
    P.S. nice wristband

  • Ben N.

    Great show today, I don’t think I will be buying the wine key.
    QOTD: I don’t know any lurkers.
    P.S. nice wristband

  • Mr. Cabernet

    Another one where I would have liked to seen a blind tasting.

  • KenP

    Of course, having two different vintages of the same wine and ‘aging’ one to the ‘age’ of the other might prove instructive (just barely). Good ep, GV.
    QOTD: don’t know any.

  • Mr. Cabernet

    Another one where I would have liked to seen a blind tasting.

  • KenP

    Of course, having two different vintages of the same wine and ‘aging’ one to the ‘age’ of the other might prove instructive (just barely). Good ep, GV.
    QOTD: don’t know any.

  • Eddie Brown

    I dipped a penny in a glass i’m drinking right now, and it had the exact
    effect you describe…but mine was a hell of a lot cheaper.
    oh,…copper has always been known effect alcohol in some weird way. who hasn’t herd the o’l put a penny in your mouth if you get pulled over trick??

  • Eddie Brown

    I dipped a penny in a glass i’m drinking right now, and it had the exact
    effect you describe…but mine was a hell of a lot cheaper.
    oh,…copper has always been known effect alcohol in some weird way. who hasn’t herd the o’l put a penny in your mouth if you get pulled over trick??

  • Bossman

    I’m elated the Berringer White Zin didn’t rule the trio, I’m still having nightmares over that Franzia best of show.

    Hey, if the treated Beer-ringer “tastes so good” after a 50 sec immersion, and the bottle is $4.20, and the wine mood-ring is 100 bones, and I’m averaging $35 per bottle I can break even and start reaping $’s after 3 1/2 bottles….. oh wait, life is too short to be drinking crap gimmicked up wine isn’t it?

    Okay yesterday was seeped wine, today was the 00’s equivalent of 70’s Boones Farm, can we expect pig vomit on the couch tomorrow?

    You’re certainly dying for our sins…… hey, anybody in for a W.W.G.D. wrist band?

  • Bossman

    I’m elated the Berringer White Zin didn’t rule the trio, I’m still having nightmares over that Franzia best of show.

    Hey, if the treated Beer-ringer “tastes so good” after a 50 sec immersion, and the bottle is $4.20, and the wine mood-ring is 100 bones, and I’m averaging $35 per bottle I can break even and start reaping $’s after 3 1/2 bottles….. oh wait, life is too short to be drinking crap gimmicked up wine isn’t it?

    Okay yesterday was seeped wine, today was the 00’s equivalent of 70’s Boones Farm, can we expect pig vomit on the couch tomorrow?

    You’re certainly dying for our sins…… hey, anybody in for a W.W.G.D. wrist band?

  • SoCal

    Instant Classic!
    Wine Magnets/Copper thingys and White Zin Tasting…..that made my day.
    One of the most entertaining eps by far bro.
    Well done!
    QOTD: my buddy down here that owns a wine shop

  • SoCal

    Instant Classic!
    Wine Magnets/Copper thingys and White Zin Tasting…..that made my day.
    One of the most entertaining eps by far bro.
    Well done!
    QOTD: my buddy down here that owns a wine shop

  • Ben

    Last lurker I was aware of was myself.

    I haven’t done a lot of research but I found this tidbit (first google result):

    The Clef du Vin also acts on the aromatic components: the esters, ketones, aldehydes and on the tannins.

    The aromatic components are “protected”, “inhibited” by sulphured components (atoms of sulphur “S”), very sensible to oxidation.

    The Clef du Vin acts in a similar way on the aliphatic chains by modifying the simple connections of carbon, sulphur and hydrogen.

    It’s apparently multiple metals. Any metallurgists out there with access to a mass spectrometer?

    I think I may try a similar test with an old penny. There are other concepts whereby you can strip some electrons away. Massive magnets? Radiation?

    So, the other day I was visiting someone and they were storing a red wine in the fridge. She took it out, plopped it in a coffee cup and microwaved it for 12 seconds. She then poured it into a glass and handed it to me. It was kind of crap wine anyway, but I wonder if this caused any changes in the wine…

  • Ben

    Last lurker I was aware of was myself.

    I haven’t done a lot of research but I found this tidbit (first google result):

    The Clef du Vin also acts on the aromatic components: the esters, ketones, aldehydes and on the tannins.

    The aromatic components are “protected”, “inhibited” by sulphured components (atoms of sulphur “S”), very sensible to oxidation.

    The Clef du Vin acts in a similar way on the aliphatic chains by modifying the simple connections of carbon, sulphur and hydrogen.

    It’s apparently multiple metals. Any metallurgists out there with access to a mass spectrometer?

    I think I may try a similar test with an old penny. There are other concepts whereby you can strip some electrons away. Massive magnets? Radiation?

    So, the other day I was visiting someone and they were storing a red wine in the fridge. She took it out, plopped it in a coffee cup and microwaved it for 12 seconds. She then poured it into a glass and handed it to me. It was kind of crap wine anyway, but I wonder if this caused any changes in the wine…

  • Plminer

    Unreal episode. They really know how to market Americans don’t they, we’re so impatient now their coming up with ways to insto-age wine (conjecturely speaking). That thing reminds me of some bad device which supposedly saves you from a DUI if you suck on it as the Officer walks to your car.
    QOTD: I know a lurker named Darin, he introduced me to WLTV but he’s too L.A. and cool to post comments. What a heal.

  • Plminer

    Unreal episode. They really know how to market Americans don’t they, we’re so impatient now their coming up with ways to insto-age wine (conjecturely speaking). That thing reminds me of some bad device which supposedly saves you from a DUI if you suck on it as the Officer walks to your car.
    QOTD: I know a lurker named Darin, he introduced me to WLTV but he’s too L.A. and cool to post comments. What a heal.

  • BigBob

    well maybe the CdV only works on real wine? There are long thread on the Mark Squires BB going back to 2004….

    QOTD: I don’t know any lurkers. I don’t get out much.

  • Hey Lb in KS, I think you might be referring to me. Thanks for “friending me up”!

    QOTD: My husband is a major lurker. I really need to work on that.

  • BigBob

    well maybe the CdV only works on real wine? There are long thread on the Mark Squires BB going back to 2004….

    QOTD: I don’t know any lurkers. I don’t get out much.

  • Hey Lb in KS, I think you might be referring to me. Thanks for “friending me up”!

    QOTD: My husband is a major lurker. I really need to work on that.

  • Cam

    QOTD: My fiance Ben was a major lurker until yesterday, when he finally commented. So now I don’t know any lurkers.

  • Cam

    QOTD: My fiance Ben was a major lurker until yesterday, when he finally commented. So now I don’t know any lurkers.

  • John Blue Label

    GV,
    Glad you did the Montelena, I’m planning on having this for a dinner party. Seems like a good choice. I’ll pass on the CDV.
    QOTD: Don’t know any lurkers.

  • John Blue Label

    GV,
    Glad you did the Montelena, I’m planning on having this for a dinner party. Seems like a good choice. I’ll pass on the CDV.
    QOTD: Don’t know any lurkers.

  • Harley Stan

    Gary, cool episode, I think i will save my 100 bones for soemthing else like WINE!!!
    QOTD- I don’t really know any lurkers but if I find one I will out them.

  • Boozer

    Okay too strange…Sticking metal in wine. As for people suggesting put a penny in your mouth of glass of wine, have you seen where those things get stuck.

    QOTD: Just caught a lurker behind episode 138, up at the top of the screen on the right. Run off before I could get the needed info.

  • Harley Stan

    Gary, cool episode, I think i will save my 100 bones for soemthing else like WINE!!!
    QOTD- I don’t really know any lurkers but if I find one I will out them.

  • Boozer

    Okay too strange…Sticking metal in wine. As for people suggesting put a penny in your mouth of glass of wine, have you seen where those things get stuck.

    QOTD: Just caught a lurker behind episode 138, up at the top of the screen on the right. Run off before I could get the needed info.

  • TimF

    Great episode today! You need to bring a bottle of that Burg with you to Napa.

    FWIW — I always thought flabby and acidic were opposites.

    QOTD: I have no idea.

  • TimF

    Great episode today! You need to bring a bottle of that Burg with you to Napa.

    FWIW — I always thought flabby and acidic were opposites.

    QOTD: I have no idea.

  • Chris C

    Great episode Gary! I had heard and read about the Clef du Vin and wondered what the hype was all about. You proved that it really is nothing but weird science. True aging has to happen in the bottle. There is no substitute for that.

    QOTD: I was the only major lurker that I knew of.

    Thanks for the discounted schwag!!!!!!!

  • Chris C

    Great episode Gary! I had heard and read about the Clef du Vin and wondered what the hype was all about. You proved that it really is nothing but weird science. True aging has to happen in the bottle. There is no substitute for that.

    QOTD: I was the only major lurker that I knew of.

    Thanks for the discounted schwag!!!!!!!

  • Deb

    Kudos for the best debunking episode. Great show.

  • Deb

    Kudos for the best debunking episode. Great show.

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