EP 733 Another Amazing Legend from the Wine Business Visits WLTV – Part 2

Gary Vaynerchuk concludes his chat with Anthony Terlato and tastes three of the Terlato wines.

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Wines tasted in this episode:

2005 Rutherford Hill MerlotNapa Merlot
2006 Chimney Rock Tomahawk Vineyard Cabernet Sauvignon

Links mentioned in todays episode.


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luca bercelli

89/100

line of the day – ‘$110 Cabernets from California are about as exciting as getting punched in the neck with a brick’

GV unusually very diplomatic when obviously not too blown away with the guest’s showcase wine. Steered the interview elsewhere and didn’t score it. Second of a two-parter and although better than the first part, a bit too much name dropping and patting each other on the back for me to be get excited

Tags: cabernet, merlot, red, review, Sauvignon, Video, wine, wines

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  • mark thomasseau

    I lOVE the legends! What a joy to have some exposure to these guys! Great job!

  • Greg B.

    Big G, you my friend are the biggest Hater!!! The Man knows MJ and Da Coach and all you do is hate. Anthony Terlato is a class act and one of your most interesting guest. I would love to share a glass with this Man, especially in Chicago. Damn G, you are such the New Yorker. Show some love to your guests. I know your competitive, with everything, but you don’t have to hate.
    Okay, now that I’m done with my rant, great, great shows. You have been able to really bring in the guest this year. The Vayniacs are the ones who really are lucky. I thank you for that.

    QOTD: It comes down to my pocket book. If I can by 30 Wines everyday I would. If I can’t then I must do my homework and find the best value.

  • Greg Bendoni

    Big G, you my friend are the biggest Hater!!! The Man knows MJ and Da Coach and all you do is hate. Anthony Terlato is a class act and one of your most interesting guest. I would love to share a glass with this Man, especially in Chicago. Damn G, you are such the New Yorker. Show some love to your guests. I know your competitive, with everything, but you don’t have to hate.
    Okay, now that I’m done with my rant, great, great shows. You have been able to really bring in the guest this year. The Vayniacs are the ones who really are lucky. I thank you for that.

    QOTD: It comes down to my pocket book. If I can by 30 Wines everyday I would. If I can’t then I must do my homework and find the best value.

  • Anonymous

    QOTD: $20 to $30? I usually do this after I meet the winemaker, taste their wines with them, and see the grapes of the next vintage in the vineyards before harvest. In summation: that purchase has to be motivated by a personal experience, and buying that wine is in mere support for the winery because of the interaction and feeling that they are truly good people. (I also purchase wine over $30 for a gift or for collecting for the future, but I consider those a different type of purchase)

  • YoungDave

    QOTD: $20 to $30? I usually do this after I meet the winemaker, taste their wines with them, and see the grapes of the next vintage in the vineyards before harvest. In summation: that purchase has to be motivated by a personal experience, and buying that wine is in mere support for the winery because of the interaction and feeling that they are truly good people. (I also purchase wine over $30 for a gift or for collecting for the future, but I consider those a different type of purchase)

  • Damn, man…. Gary – you have a legendary guest on the show who has forgotten more about wine and the wine business than most of us will every know, but Mr. Terlato could barely get a word in edgewise! Let the man (or guests) speak! It felt like you were trying to impress him with your knowledge instead of trying to learn something from him or letting him teach the audience something. It is like going to a family reunion and sitting at the feet of your grandfather, who is telling stories about World War 2 combat, and turning the conversation around to your last paint ball fight. And, there was no review of the Chimney Rock cabernet and Anthony didn’t even get the chance to tell us much about it. Thanks for letting me unload…

    QOTD – I have no problem opening (after buying) those $30 or $50 bottles of wine. I can barely stomach most cheap domestic wines any more (there are exceptions, of course), so we are stretching out and buying more foreign wines to try something new. The other day we had a $9 Spanish garnacha from Tapena (2007) which was really a fun wine! Blew away most domestic merlots of cabs in that price range, and was a wine we had never had before. These days, instead of opening an inexpensive “daily drinker” every night, and having a nice bottle from the cellar on weekends, we are buying way less of the cheap stuff and opening a really nice bottle a few times a week. In the mean time, our mojitos and margaritas are tasting just fine… and when we open a bottle, we really savor it. Life is too short to drink crappy wine.

  • Damn, man…. Gary – you have a legendary guest on the show who has forgotten more about wine and the wine business than most of us will every know, but Mr. Terlato could barely get a word in edgewise! Let the man (or guests) speak! It felt like you were trying to impress him with your knowledge instead of trying to learn something from him or letting him teach the audience something. It is like going to a family reunion and sitting at the feet of your grandfather, who is telling stories about World War 2 combat, and turning the conversation around to your last paint ball fight. And, there was no review of the Chimney Rock cabernet and Anthony didn’t even get the chance to tell us much about it. Thanks for letting me unload…

    QOTD – I have no problem opening (after buying) those $30 or $50 bottles of wine. I can barely stomach most cheap domestic wines any more (there are exceptions, of course), so we are stretching out and buying more foreign wines to try something new. The other day we had a $9 Spanish garnacha from Tapena (2007) which was really a fun wine! Blew away most domestic merlots of cabs in that price range, and was a wine we had never had before. These days, instead of opening an inexpensive “daily drinker” every night, and having a nice bottle from the cellar on weekends, we are buying way less of the cheap stuff and opening a really nice bottle a few times a week. In the mean time, our mojitos and margaritas are tasting just fine… and when we open a bottle, we really savor it. Life is too short to drink crappy wine.

  • manonthemoon

    Nice two parter, love the legend shows, but this was pushing it a little bit on the time.

    QOTD: Quality of the wine.

  • manonthemoon

    Nice two parter, love the legend shows, but this was pushing it a little bit on the time.

    QOTD: Quality of the wine.

  • JayZee

    Great two-parter, Gary, but, Geez, in the second part it was REALLY annoying that you kept interrupting Mr. Terlato and wouldn’t let him finish a sentence let alone a thought. I understand that you were excited to have such a fantastic guest and I enjoyed the episode, but you really took a step backwards in your interviewing style on this one. Oh, yeah, I would also have loved to hear your thoughts on the Chimney Rock cabernet. Your comment about being “caberneted out” led me to believe that you weren’t happy with it and I didn’t buy your excuse, but I really would have like to have heard your tasting notes.

    QOTD: I already buy wines averaging $30-35 per bottle these days but I also am searching for $20 wines that bring the thunder as well. I have no problem paying $30 or more for a bottle of wine if it brings immense pleasure to my palate, which many of them do. For most people, a blind tasting where they are given a $20 wine and a $30 wine of the same varietal and region will usually convince them that the more expensive wine is more pleasurable and worth drinking – but as Gary always says, price and quality do not necessarily correlate with wine.

  • JayZee

    Great two-parter, Gary, but, Geez, in the second part it was REALLY annoying that you kept interrupting Mr. Terlato and wouldn’t let him finish a sentence let alone a thought. I understand that you were excited to have such a fantastic guest and I enjoyed the episode, but you really took a step backwards in your interviewing style on this one. Oh, yeah, I would also have loved to hear your thoughts on the Chimney Rock cabernet. Your comment about being “caberneted out” led me to believe that you weren’t happy with it and I didn’t buy your excuse, but I really would have like to have heard your tasting notes.

    QOTD: I already buy wines averaging $30-35 per bottle these days but I also am searching for $20 wines that bring the thunder as well. I have no problem paying $30 or more for a bottle of wine if it brings immense pleasure to my palate, which many of them do. For most people, a blind tasting where they are given a $20 wine and a $30 wine of the same varietal and region will usually convince them that the more expensive wine is more pleasurable and worth drinking – but as Gary always says, price and quality do not necessarily correlate with wine.

  • quaffed

    qotd: I will splurge on a nice bottle every now and then but I do find myself disappointed from time to time and really question what truly values the product. Beyond the hype, supply, and demand, I do feel the quest for profit can get in the way of a real success measured by quality. What does support digging into my wallet for those extra Hamiltons is knowing there is salt of this Earth out to make the best product and push the envelope of experience. I will single out Mr. Vaynerchuk -through his boisterous personality- and thank him for reminding me from time to time that it can be worth it. Like many of the comments in this thread, getting to know the producers and see the land does open me up to pricier bottles.

    On a side- why doesn’t more expensive wine push for smaller packaging. The industry might be aided by someone making 3-5oz renewable/reusable containers to get the wine out onto palettes of those on the price fence. Show me why its worth it or let me purchase a smaller quantity to try at the bottle shop before I checkout with my decision.

  • quaffed

    qotd: I will splurge on a nice bottle every now and then but I do find myself disappointed from time to time and really question what truly values the product. Beyond the hype, supply, and demand, I do feel the quest for profit can get in the way of a real success measured by quality. What does support digging into my wallet for those extra Hamiltons is knowing there is salt of this Earth out to make the best product and push the envelope of experience. I will single out Mr. Vaynerchuk -through his boisterous personality- and thank him for reminding me from time to time that it can be worth it. Like many of the comments in this thread, getting to know the producers and see the land does open me up to pricier bottles.

    On a side- why doesn’t more expensive wine push for smaller packaging. The industry might be aided by someone making 3-5oz renewable/reusable containers to get the wine out onto palettes of those on the price fence. Show me why its worth it or let me purchase a smaller quantity to try at the bottle shop before I checkout with my decision.

  • What a great history lesson, really enjoyed it.

    QOTD: What happened to the notion that quality and price are unrelated? Theres no way I would pay 30 bux for a albarino but I also wouldnt buy 30 dollar barolo. This is hard question to answer.

  • What a great history lesson, really enjoyed it.

    QOTD: What happened to the notion that quality and price are unrelated? Theres no way I would pay 30 bux for a albarino but I also wouldnt buy 30 dollar barolo. This is hard question to answer.

  • Robin C

    QOTD: I think that wine tastings to educate the public about quality wines is the way to go. Restaurants like to do them especially if they wine is donated. A little food, and $25.00 or so to taste 5 wines or so is a great deal. Once you’ve tasted a quality wine it’s hard to go back.

  • Robin C

    QOTD: I think that wine tastings to educate the public about quality wines is the way to go. Restaurants like to do them especially if they wine is donated. A little food, and $25.00 or so to taste 5 wines or so is a great deal. Once you’ve tasted a quality wine it’s hard to go back.

  • Slushpuppy

    ************Gary please note: The comment in section 2 under my handle was NOT mine; must have been a computer glitch***********
    Smell it first. TR

  • Slushpuppy

    ************Gary please note: The comment in section 2 under my handle was NOT mine; must have been a computer glitch***********
    Smell it first. TR

  • jett

    gv———– fantastic 2 parter. mr. terlato was informative, open, friendly amd super hip. i can’t help notice that you caught him off guard with the binney’s super store question. i’m in chicago myself, and the new binney’s rocks. jett

  • jett

    gv———– fantastic 2 parter. mr. terlato was informative, open, friendly amd super hip. i can’t help notice that you caught him off guard with the binney’s super store question. i’m in chicago myself, and the new binney’s rocks. jett

  • KevinC

    I think it might be interesting if you could get these special guests to drink a wine that they have nothing to do with, difficult to accomplish I’m sure, but would be entertaining all the same.
    QOTD Personally for me I would love to be buying more expensive wine, but just don’t have the budget.

  • KevinC

    I think it might be interesting if you could get these special guests to drink a wine that they have nothing to do with, difficult to accomplish I’m sure, but would be entertaining all the same.
    QOTD Personally for me I would love to be buying more expensive wine, but just don’t have the budget.

  • QOTD: been thinking about this some more over the weekend…not sure I have the facts exactly straight but will do my best.
    A decanteur.com article from last year reported that the U.S.A. is on pace to become the largest wine consumer in the world. However my guess is that population size and disposable income have had a lot to do with that growth. They also reported that we consume 14.5 litres per person per year (quick math is just under 20 bottles, and I’m pretty sure that in general vayniacs are skewing the average)…that’s paltry comapared to the French average of 681 liters per person…hooAh!).
    http://www.decanter.com/news/176531.html
    Last I remember hearing, only 25% of the US population actually drinks wine, and of that group 10% drink 90% of the wine. We are still not yet a wine drinking culture, and because of that the regular purchase of $30+ bottles will be reserved for the folks in the highest financial percentiles. The comments above echo that sentiment. I do have high hopes that the USA will evolve into a broad and sophisticated wine consuming nation (and that I personally will be in a position to purchase better/pricier wine), but the growth in the upper end of the market will only occur in tandem with the growth of the market as a whole. Most new consumers will need to have good experiences with their training wheels first, and be drawn to the two wheelers, the unicylcles, and then stuff that makes you levitate.
    That said, the content provided on this site IS helping to change the wine world. Thanks GV, and thanks again to Mr. Terlato.

  • BurroBoy

    QOTD: been thinking about this some more over the weekend…not sure I have the facts exactly straight but will do my best.
    A decanteur.com article from last year reported that the U.S.A. is on pace to become the largest wine consumer in the world. However my guess is that population size and disposable income have had a lot to do with that growth. They also reported that we consume 14.5 litres per person per year (quick math is just under 20 bottles, and I’m pretty sure that in general vayniacs are skewing the average)…that’s paltry comapared to the French average of 681 liters per person…hooAh!).
    http://www.decanter.com/news/176531.html
    Last I remember hearing, only 25% of the US population actually drinks wine, and of that group 10% drink 90% of the wine. We are still not yet a wine drinking culture, and because of that the regular purchase of $30+ bottles will be reserved for the folks in the highest financial percentiles. The comments above echo that sentiment. I do have high hopes that the USA will evolve into a broad and sophisticated wine consuming nation (and that I personally will be in a position to purchase better/pricier wine), but the growth in the upper end of the market will only occur in tandem with the growth of the market as a whole. Most new consumers will need to have good experiences with their training wheels first, and be drawn to the two wheelers, the unicylcles, and then stuff that makes you levitate.
    That said, the content provided on this site IS helping to change the wine world. Thanks GV, and thanks again to Mr. Terlato.

  • pawncop

    Good episode.

    Gary, your enthusiasm was very apparent, but I would gently suggest that you allow a guest to finish his thoughts before you jump in.

    QOTD – As so many have stated previously, economics. At my stage of development in wine tasting, I am still trying out so many different styles and such to establish a framework on what I enjoy the most.

    Mr. Terlato does make a good case that trying better wines at a slower pace may have some benefit.

    We will see.

  • pawncop

    Good episode.

    Gary, your enthusiasm was very apparent, but I would gently suggest that you allow a guest to finish his thoughts before you jump in.

    QOTD – As so many have stated previously, economics. At my stage of development in wine tasting, I am still trying out so many different styles and such to establish a framework on what I enjoy the most.

    Mr. Terlato does make a good case that trying better wines at a slower pace may have some benefit.

    We will see.

  • Anonymous

    Hi GV, good show again, a bit too long this time…

    GV what’s up with your mail?? I’ve sent you (Misha) something months ago, I’m starting to get worried the package was lost?!?!

    QOTD: No problem when it comes from the Rhone, the Douro or Veneto…

  • Hi GV, good show again, a bit too long this time…

    GV what’s up with your mail?? I’ve sent you (Misha) something months ago, I’m starting to get worried the package was lost?!?!

    QOTD: No problem when it comes from the Rhone, the Douro or Veneto…

  • Chippewamike

    Great guest! Gary. . . let him finish his thoughts!! 😉

    QOTD: A couple things. . . the economy at the moment. Less cash in my wallet makes it tough to jump from $20-$30 bottle. Just means I may drink less wine overall. Second. . . quality. If I can find a wine just as good for under $20 than I can get for $30, why wouldn’t I buy it?

  • Chippewamike

    Great guest! Gary. . . let him finish his thoughts!! 😉

    QOTD: A couple things. . . the economy at the moment. Less cash in my wallet makes it tough to jump from $20-$30 bottle. Just means I may drink less wine overall. Second. . . quality. If I can find a wine just as good for under $20 than I can get for $30, why wouldn’t I buy it?

  • ktf

    Great show! What a gentleman. Anyway, I have a celler full of moderatly priced wines. I am now looking at purchasing only `classic wine’ to top off my cellar.

  • ktf

    Great show! What a gentleman. Anyway, I have a celler full of moderatly priced wines. I am now looking at purchasing only `classic wine’ to top off my cellar.

  • BigPapi

    Gary, God love you, but you have to stop interrupting and trying to talk over your guests. Your passion is very evident, but the interview’s are like nails on a chalkboard. Mr. Terlato is one of your best guests, but I felt he couldn’t get in much more than a phrase or two before you cut him out.

    QOTD: For me to spend more on a wine, there has to be a “wow” factor.

  • BigPapi

    Gary, God love you, but you have to stop interrupting and trying to talk over your guests. Your passion is very evident, but the interview’s are like nails on a chalkboard. Mr. Terlato is one of your best guests, but I felt he couldn’t get in much more than a phrase or two before you cut him out.

    QOTD: For me to spend more on a wine, there has to be a “wow” factor.

  • mrpat56

    Gary,

    Here you have another legandary guest, but we never heard his story, only many beginnings, but never a complete thought. Ww are honored by their presence, but we can’t learn about them if they can’t finish a sentence. I would sure like to know how you felt about chimney rock, I think you don’t like it. Instead I heard your thoughts on Michael Jordan etc. PLEASE let us here your guests when they are on.Save the sports commentary for your solo show.

    QOTD– I am in the over $30 category– because they have the distinguishable flavor profiles, with complexity and tannins I can’t usually find under $20.

  • mrpat56

    Gary,

    Here you have another legandary guest, but we never heard his story, only many beginnings, but never a complete thought. Ww are honored by their presence, but we can’t learn about them if they can’t finish a sentence. I would sure like to know how you felt about chimney rock, I think you don’t like it. Instead I heard your thoughts on Michael Jordan etc. PLEASE let us here your guests when they are on.Save the sports commentary for your solo show.

    QOTD– I am in the over $30 category– because they have the distinguishable flavor profiles, with complexity and tannins I can’t usually find under $20.

  • Steve Bjerklie

    Gary, please, take a class in interviewing. You are preventing us from learning what we should from your distinguished guests.

    QOTD: Better wine writing, for sure. Not points. Get rid of points. Points don’t tell you anything about the difference separating a good $20 bottle of wine from a better $30 bottle.

  • Steve Bjerklie

    Gary, please, take a class in interviewing. You are preventing us from learning what we should from your distinguished guests.

    QOTD: Better wine writing, for sure. Not points. Get rid of points. Points don’t tell you anything about the difference separating a good $20 bottle of wine from a better $30 bottle.

  • shawnandlu

    QOTD: The wine needs to bring something special. If it doesn’t I will go with the better value.

  • shawnandlu

    QOTD: The wine needs to bring something special. If it doesn’t I will go with the better value.

  • SurfCityJay

    GV, great guest…

    You need to get him on again (if he’ll come on) as you INTERRUPTED him way too often…

    He had so much to say and we didn’t get to hear half of it…

    QOTD: Already purchase $20-30+ wines… just need more cash 😉

  • SurfCityJay

    GV, great guest…

    You need to get him on again (if he’ll come on) as you INTERRUPTED him way too often…

    He had so much to say and we didn’t get to hear half of it…

    QOTD: Already purchase $20-30+ wines… just need more cash 😉

  • Derick L

    QOTD: Educating the person and the pallet is whats necessary. If someone could take me to a tasting of similar wines from 10$ to 60$ and the wine measured up as you say it would then I’d be convinced to spend more on wine at least once a month.

    The problem is pallets take time to develop and it would really just take a steady escalation of wine drinking on my part, the consumer. Otherwise I don’t know why I’m spending so much on wine since I can’t tell the difference.

  • Derick L

    QOTD: Educating the person and the pallet is whats necessary. If someone could take me to a tasting of similar wines from 10$ to 60$ and the wine measured up as you say it would then I’d be convinced to spend more on wine at least once a month.

    The problem is pallets take time to develop and it would really just take a steady escalation of wine drinking on my part, the consumer. Otherwise I don’t know why I’m spending so much on wine since I can’t tell the difference.

  • Chris

    Gary,

    Great show. Mr. Terlato was awesome. Lots of experience.

    I would be far more willing to buy $30 instead of $15 wines if I could taste them first. For $30 I need to know I’m getting something I love. If the wine is worth the $30-$40 then that is a enjoy at home instead of going out for dinner kind of wine. I won’t take a chance at that price point. Binny’s does a lot of wine tastings but you don’t usually get to taste the really good wine’s you would want to buy for $30-$40. At $15 I’m willing to take a chance on a rec from a magazine rating or a friend. Use Cellartracker.com to review before I would make a purchase at that level. Would love to attend more tastings. Especially blind.

    Chris

  • Chris

    Gary,

    Great show. Mr. Terlato was awesome. Lots of experience.

    I would be far more willing to buy $30 instead of $15 wines if I could taste them first. For $30 I need to know I’m getting something I love. If the wine is worth the $30-$40 then that is a enjoy at home instead of going out for dinner kind of wine. I won’t take a chance at that price point. Binny’s does a lot of wine tastings but you don’t usually get to taste the really good wine’s you would want to buy for $30-$40. At $15 I’m willing to take a chance on a rec from a magazine rating or a friend. Use Cellartracker.com to review before I would make a purchase at that level. Would love to attend more tastings. Especially blind.

    Chris

  • Neil

    From $20 to $30 I need to know more about the history of the winemaker, the geographic region and philosophy behind the brand. Rutherford Hill has always been perceived as a by-the-glass pour at restaurants. Chimney Rock in Stag’s Leap is a luxury brand. Terlato to me is not either of these but a compilation of a lifetime in the business. To grow the brand people need to know more about those relationships with winemaker’s and regions. Like a Padron cigar, people will pay more for the story. Of course the brand has to keep up the other end of the bargain with quality.

  • Neil

    From $20 to $30 I need to know more about the history of the winemaker, the geographic region and philosophy behind the brand. Rutherford Hill has always been perceived as a by-the-glass pour at restaurants. Chimney Rock in Stag’s Leap is a luxury brand. Terlato to me is not either of these but a compilation of a lifetime in the business. To grow the brand people need to know more about those relationships with winemaker’s and regions. Like a Padron cigar, people will pay more for the story. Of course the brand has to keep up the other end of the bargain with quality.

  • Anonymous

    interupti interuptus Lets read some god damn comments!

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