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EP 851 Brian Loring of Loring Wine Company – Part 2

Gary Vaynerchuk and Brian Loring conclude their tasting of his wines and discussing the wine business.

Wines tasted in this episode:

2008 Loring Wine Company Clos Pepe Pinot Noir
2008 Loring Wine Company Russell Family Pinot Noir

Links mentioned in todays episode.


Latest Comment:

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luca bercelli

92/100

line of the day, ‘It’s like children…you want them to have fun, but if you let them go too far they’ll end up like that kid screaming ‘shut up mommy’ in Toys R Us. The kid you want to pile drive’

Part two follows on from part one in highly entertaining fashion

Tags: california, Pinot Noir, red, review, Video, wine, wines

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  • NY Pete

    hey hey

  • NY Pete

    that was a quick response … 🙂

  • XpensiveWino

    Top 3! Thanks for the great Cindy pack Gary!

  • not really, have you watched the whole episode?

  • slave2thevine

    Yea! top 10

  • jenna35

    qotd- at this point in my life I'm more into wine that is ready to drink, perhaps as I buy a home that will change but I like Brian's viewpoint of enjoy what you like everyday rather that waiting. I don't mind a screw top. Most of the ones I have had where white wines but I don't mind either way.

    Great guest and chemistry between the two of you!

  • Lb_in_KS

    qotd…
    aging = frustrating, to me. Because I'm not prepared to house bottle and bottles of wine properly. Though, I would love to educate myself in how a wine changes over time. great guest, really enjoyed.

  • slave2thevine

    Such a great show…Brian's comment yesterday prompted me to open a '99 Corton I had been sitting on to drink while watching the show last night.

    Brian's QOTD: I think that aging wine is a preference. I enjoy the slightly stinky rustic tones that come with some wines and I've found they tend to come out more often in aged wines. So I like to age my wines…I don't want bright fruit, and a powerhouse wine. I do want a range of wine styles in my cellar…and that's why I have Pinot from Oregon, CA, Burgundy, Austria, and the Loire. Would I be willing to pay a premium to drink wines that are ready right away…sure. I think I do in the open auction market when I buy older Pinots and Bordeaux.

  • addiction is really dangerous. to wine, winemaking, life…
    bluecheese delivering vehicle 🙂
    QOTD: encloser for wine, I don't care, as long they enhance the possibility for the wine to be a wine. As for the ageing I find the tought that high price should give instant satisfaction fresh, but sometimes you actually don't use the premium thing right away, and to wait a bit is not that bad of a thing, life is longer then one single vintage ( for most of us) and we as humans do have to take it slow now and then. But there is one way to fix that, winemakers that consider there wines have to age, sell them when they are ready for drinking. That would bring a much wider spectra of opportunities for the consumer every given day. Think of being able to buy a Rioja 8 years old ready for a sip and an australian shiraz 2009 for the same purpose, at the same time.
    I know that winekaers probably be stuggeling maiking ends meet, but the idea of selling products that not are finished is kind of strange 🙂 I like Brians thinking here.

  • kv47

    gary, gr8 episode, gr8 guest. totally loved it. Just one observation here, with mike cochran u scored the wines later but here u didn't score them here. am totally cool with whatever scoring method you adopt with guests – in front of the guest, later without the guest or not at all. its ur choice, u know best and i leave that choice to you. but just be consistent in the method you adopt.

    qotd – screw caps are fine. aging i kinda get both ways of looking at it. Cheers!!

  • laurieinvt

    Yay! Something good to watch when we get home from dinner!

  • lawschooldrunk

    will watch later. good weekend, y'all

  • Enjoyed the show! I think that screw tops are great as long as the wine is great!

    I really enjoy hearing from the wine makers themselves. It puts a really neat perspective on the wine as you drink it. It's like having an painting explained to you by the artist.

    QOTD – For me, aging is totally unrealistic. I am not at a point where I can, or even want to buy a bottle of wine and leave it in the closet for a year or more. I expect the wine I purchase to be ready to drink. If a wine is not finished, then it should say so on the label so that I can spend my money on something I can enjoy today.

  • RANDINTHECITY

    GARY!!!
    BRIAN!!

    I SO enjoyed this episode…so far, my FAVORITE guest! He just is…
    And its ok to admit you dont eat veggies & fruit..I applaud your honesty! (But TRY to eat some of that stuff…its really so good for you..your body will thank you)

    QOTD: Years past I bought wine to store until it was “time to drink”..but Ive been drinking those wines now, since its now “time”. I seem to purchase wine now so that I can drink it now. Im finding storing/collecting it is a hassle…so aside from a few bottles, I buy and drink now.

    Thank you both for such an awesome ep.
    I will open a bottle of Gary's this weekend!!
    Cheers!!
    XO

  • Such a fun show! May tie world record for most interruptions in a 40 minute time period, but fun nonetheless!

    QOTD: As a young but maturing wine drinker, I think I may never collect wines. I buy gas to burn now, instruments (i'm a musician/teacher) to play now, and an iPhone to use every day. Although items I purchase can be a useful investment for the future, I want to see its functionality now.

  • cadams82

    QOTD: I really love to age wine and watch it evolve in the bottle. For me I think it is a romance thing more than anything. I love drinking an old bottle of wine and reminiscing where I was at the time and how things are different etc etc. I also have a pretty big cellar so space isnt much of an issue for me. Would love to see some data on aging with screwcaps though. I'm ok with that as long as it can be proven to let the wines continue aging.

  • Israel Zenteno

    QOTD, love aging wines, but also drinking them now, price is not a meter to determine if I drink now or age, usually try the wine and for the next purchase make the decision. I have had excelent 40 dlls wines that are good now and excelent 40 dlls wine that should age.

    Brian, as an engineer I also get my veggies in the most efficient way, just think about what cows eat… I am just getting the best part in my steak!!

  • winecrazy

    Brian Loring…!!!!

    Nuff said!!!!

    Thanks for that come back Brian and I hope it's sooner than later. Hope to see you soon!!!

    QOTD. I like to drink my Lorings now and I really don't like the term “collecting” ……because to me that means never selling or drinking anything. I collect Pool Cues, Guitars, Bibles…..and I have many many of them some 20 – 30 yeras old. But collecting wine?? For what? To say you have that botle at that vintage?? Who cares….unless you are Graycliff and you have a cellar the size of Missouri. I would rather buy the wine at the price it is today and drink it tomorrow… 🙂 Ya never know when you're gonna go I always say!!!!!!

    I'm with you Brian…..drink now!!!!!!!! SALUTE!!!!!! Se you soon !!!!!

    Your Friend,

    Glen

  • winecrazy

    PS….Brian is one of the nicest guys you will ever meet in your life!!!!! If you ever get to meet him that is.

  • legrec

    Great Show GV. I really enjoyed myself. I rarelly want to drink your guess's wines but this time I am hooked.
    Please score them. I was expecting this at the end.
    QOTD: Made me realised that I drink shit sometimes because I don't want to open the good bottles. I need to go to the cellar more often and I will. That's the problem when your on a budget. It doesn't make sense he is right.

  • Michael D

    Gary & Brian,

    Great pair of shows, guys. QOTD: If I had to buy wines that needed to age 10 years, I would have no budget for immediately consumable wines. So, I chose the latter, just as Brian would expect. I certainly agree with Brian's theory that paying a premium for a wine that must age is counter-intuitive.

  • srdonjulio

    QOTD: I look at both sides of the aging/immediate drinking philosophy…. I think a pricey wine should be one that ages well in bottle, but also agree with Brian that if you're going to pay a premium price, let's open it up and drink the dang thing.
    Good show. Brian really needs to start incorporating veggies into his diet otherwise, he is headed towards “Goutville”.

  • Great guest! I'm looking forward to trying these wines.

    QOTD: The idea of paying a premium, $40, $50, even $60 for a bottle that I can drink now – I completely agree with. Why pay that price to have to let it sit for 5 years before you can drink it? Thats a great way to look at it.

  • DCaragher

    GV – Such a good guest! Keep people like this coming on WLTV! Have a good weekend and peep some of my Cork'd reviews!

    QOTD: I like the idea of aging wine! There is a romance to it! Although, I understand the now, here, fast theory as well. I don't necessarily agree with the idea of spending $40 on a bottle of wine and justifying it needs to be ready to drink.

    As for the screw caps, I have not problems with them, better for the environment, easier, and it seems that there is more and more proof that they keep the wine better!

    READ CORK'D AND CHECK SOME OF MY REVIEWS (LEAVE A COMMENT) AND EVERYONE ELSE GIVING GREATCONTENT!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!

  • cellarrat5

    Another good ep to follow up the first. I enjoyed the first a little more because of the industry talk, but this one you both actually drank the wine on occasion, must have been good! Brian seemed as down to earth, knowledgeable and passionate as they come. If you keep finding guests like that, you can do as many guest shows as you want Gary!

    QOTD: I am of the opinion that all wine was not meant to be aged. Granted, many wines (especially old world style) are not nearly approachable in their youth. However, many wines I enjoy tend to be in their prime the first couple years after bottling. If I buy a wine that was meant to be aged I will try and locate a trustworthy shop that knows how to age their wine, which can get expensive.

    QOTD 2: Screw caps are fine; I think a lot of people dismiss them as low brow or inferior to other closures. I would also like to see data on how they perform compared to other methods.

  • guymandude

    Again, great guest.

    qotd; I think they are two different things. You spend $40 each on a bottle one to drink now and one to age, lets say the latter evolves and increases in value. The wine you let age could be $80 to buy and drink that night. So your glad you bought it 10 yrs ago for $40. and didn't drink right away.

  • corkscrew

    Very enjoyable guest, would be a good guy to drink with. QOTD-I believe every wine has its own special time to drink, a Sav Blanc early, a Chard over a couple yrs, a Pinot within 5-7 (good ones), a Cab or Shiraz can age for a long time if its good and you want to see it evolve, I like to pull out a cellar wine and from experience just know ehn its time has come to be enjoyed. http://www.winelx.com

  • johnfarrin

    As enjoyable as the first half. Was kind of sorry to see that it was only 15+ minutes.

    QOTD: I can go either way. I am fortunate enough to have enough wine that I can afford to lay some down and wait but then it's usually a one and done buying opportunity because it's all gone by the time you've tasted your first one. Being immediately accessible would do away with that restriction. Basically, there's room for both camps in my opinion.

    Screwcaps are fine with me. I certainly prefer them to artificial corks which, often, are really difficult to get out of the bottle.

  • This is definitely one of my favorite shows of all time. When the host and the guest are both having such a great time, it makes for enjoyable viewing.

  • Kyle

    Even though he didn't seem familiar with the show, what an awesome guest. Screw caps = win. $40 is a bit steep for a drink now wine for me. And if you're friends with the Roessler crew, you're cool with me.

  • drt999

    I'm sure guys like this are good for the wine world. QOTD — there are just some flavors I love that only come through agiing, but I agree that I dislike the so-called 'dumb phase'

  • Oude Hendrik

    A star of the Wine World. He reminds me of someone I used to work with that was an explorer as well, a cool guy. Brian Loring wine is available in PA and now on my wine list. My feeling about storage.. Not being a Millionaire and having little faith in the human race, I buy to enjoy not store for too long.
    PS: Gary, I like the way you settled down during this interview. It was annoying and pushy at first, but then friendly.

  • Cardiff_Kie

    Great guest great two-parter! 14 single vineyard pinots is insanity… Quirky passion with down to earth eclectic style truly looking forward to swooping up a bottle of LWC.

    Thesis of the Day: I think Brian's take on aging is unique… I love the drink now attitude and its hard to think to cellar a screw top pinot (the connotation and perception has not shifted enough yet) Also with a wine being 200% new oak doesn't that have infinite or “divergent” (no hand quotes) shelf life? Like, don't love the price point but hey man the fruit is (was) expensive.. Big screwtop guy, my winery is DIAM, but hate poly/plastic closures.

    Keepin on keepin on… Gary all time record a week with the same shirt BOO YAH.

    Now I'm Done!

  • LonelyGrape

    I tend to like fruit characters – so if a wine needs time I generally only leave it a couple of years. Though sometimes I “forget” stuff in my cellar! I believe screw caps are the way to go – I hate waste so TCA from cork is a big NO!

  • dsallen

    Loved the show.

    QOTD 1: I like the idea of aging a lot. “My wine is growing as a person just like me!”
    QOTD 2: I don't mind screw tops.

  • FullOnNelson

    Amazing show. Brian was the most down to earth wine maker I have ever seen.

    QOTD: I would rather have a wine that I can drink now and may more for that. This includes wines that are just released and wines that are library stocks. As for screw caps, I like them. I really like them after reading the newest Wine Spectator (Burgundy issue) and the article they have on the Australian screw cap experiment. Out of thousands of bottles, dozens of enclosures, 10 years of aging, guess which top preserved the wine the best AND let it age superbly without one bottle being “corked”? SCREWCAPS

    I say save the trees and save our wine!

  • I really liked the point that you guys brought up regarding ratings and using reviewers as a benchmark for your personal pallet preferences. Especially the idea that you can actually use a certain reviewer as an inverse of your own preferences and find wines that you love by going for the wines that the reviewer dislikes or vice-versa. It's all about how your pallet aligns with that of the reviewer, and once you have enough experience understanding what said reviewer likes and dislikes you can draw conclusions based on how that relates to your own preferences.

    So basically, the key is to not look at scores as an objective rating of a wine, but rather a score of personal preference from one human being, and you have to know what that person's pallet is like in order to interpret any score properly. The best part is that you don't have to agree with the score or the reviewer to get valuable information out of it.

    QOTD: I like the line of reasoning that “If you're going to spend a premium, why not spend it on something that you can enjoy right now.” But I don't see why you can't have it both ways, invest in some wines at a premium price that are meant to age, and others at a premium price that are meant for right now. And on screw tops, I'm too new to the wine world to have very many preconceived notions regarding corks vs screw tops, it's just a non-issue for me.

  • adrums

    This show was a real pleasure.
    QOTD1: Wines that are ready to drink right away are great, as are bottles that really need time to come together. Picking one over the other, to me, misses the point. The biggest joy in this hobby comes from obtaining several bottles of a particular wine, enjoying one or two in their boisterous, exuberant youth, a couple more down the line as secondary flavors and aromas start to emerge, and then at least one when the wine is fully resolved, stately and calm, but still retains some liveliness. If a wine can take me on that journey, then it's worth the premium of which you speak.
    QOTD: Screwcaps are great. down with cork!

  • WineWoman

    QOTD: It was almost more interesting that Brian doesn't really eat fruit and vegetables, especially living in the Sunshine State where the produce is phenomenal. So is the local beef and cheese for that matter. I've had the Loring Gary's Vineyard and absolutely loved it. It definitely was excellent without aging. One bottle was in the cellar for about a year and another bottle was consumed right after purchase. I would go either way with that particular wine. Whereas a few nuances were able to come out with slight bottle age, I enjoyed the pop and pour method equally. I would probably buy 2 bottles to drink now and put 2 in the cellar, knowing I wouldn't have to feel that it was necessary to age them in case I wanted them sooner. The screw cap works well for me.

  • Cubatobaco (Ray)

    Loved the show! Loved it!

    Brian seems to know what he wants and is going to make an impact on the wine world in years to come. He unlike your “traditional” wine maker. Just from his passion and the way he comes across, I will be buying his wine. Where were the promotional gifts?…lol…j/k!

    QOTD: I am a hoarder by nature. Because I am a cigar collector, I tend to hold onto perishable products for the long haul. The good part is that I buy multiple bottles to try over a period of time (as soon as I get home to years after) to see its progression. To each his own is how I look at it. As

    As far as screwcaps, I don't care how the wine is enclosed, as long as the wine is good. You could put the shiz in a tupperware bowl and I'd buy it if it was good. Best of luck to you, Brian! I can't wait to try the “Oak Monster's” evil counterpart….”Divergence”.

  • richardvinifera

    QOTD: I think if you want age worthy wine it is cheaper to buy it and cellar it yourself rather than paying a premium down the line for wine that has been aged. Wineries should label what standard of screwcap they have to we know how long it can last e.g. dead arm under screwcap could do with that!

  • late_start

    what a difference in guests. really enjoyed Brian's time on the show

  • b777capt

    Brian Loring has a reputation as a caring , giving human being and to see and hear him here only confirms that reputation. He has been an invaluable resource for beginning winemakers and has not stinted in his support. He makes some very good pinots that run the gamut of flavors available in the west and each one brings out the underlying characteristics of the land (terroir). Great guest, great show! Much better than the crush pad guy with one vintage and the $100 Cab. $40 is cheap for even a decent Cali Pinot and his are more than decent.

    QOTD1: I think I fall into the camp of wanting to be able to age some wines and drink some now. I don't want to spend a premium for wine that has to age however.

    QOTD2: Screw caps are fine but I would like to see some side-by-side tests to determine exactly what goes on over time.

    Big D

  • V Hamilton

    I don't want to collect wine. I just want to drink it. I appreciate your approach. Also, on the all meat diet — althugh I've been a vegetarian all my life, I have a friend whose nanny did not make him eat his vegetables and he eats a diet almost exactly like Brian's. He's never had a cavity or been sick in his life. I think people have a natural diet that is right for them, but lose touch with it early on. Lucky for those who are able to hold onto it.

  • binarycache

    QOTD: I will be more likely to pay $50 and up for a bottle of wine if I know it will last for 3, 5 or 10 years. Many of the Cindy wine specials that I have purchased must meet that criteria. With screw tops, it has been my inexperienced perception that the wine would not generally age as well.

    Great Show! Thanks Gary!

  • Dominic C.

    QotD #1: With a recent change in philosophy on buying wine, I've certainly grown to the point that if paying such a significant premium, I'll be having extravagant mind blowing experience equal to the price.

    My current formula is bottles > $30 dollars I'll only buy two and maybe three if I'm getting a great deal on it. One for now, later, and the last for much later.

    Bottles < $29.99 are almost a guarantee buy 3.

    QotD #2: Screw caps. I WELCOME them! It's much easier to store and I really don't have to worry about the humidity.

  • laurieinvt

    What a terrifically fun show this was! I think I could listen to Brian talk all week!
    QOTD: Yes, for me premium price = drink sooner rather than later. In anything, some planning/saving for the future is necessary. To constantly be waiting and looking forward is to miss the moment we're in, which is the only time guaranteed us. While this is true, it's also true that I have crap for cellar space and climate control. ; )
    Screw caps are fine by me. I have yet to see a quality wine ruined by a screw cap.

  • AaronO

    Lettuce as a blue cheese delivery vehicle… hilarious!!

    QOTD 1. Aging wine is to palate. You like acid and tannins, great. You want soft and velvety texture, fine. It's all producer and varietal. It takes time to understand the artist and the terroir.

    QOTD. I agree with Brian; I've had Pinots age gracefully, exposing great secondary flavors under screwcap, even meritage blends. Aromatics for sure!!!

  • NIB

    That was a great show, and Brian might be my favorite guest of all time. His take on wine making , selling and just drinking and enjoying wine was awesome. I even went to his web sight and bought some wine, just because I really felt he captured how I feel about wine and for that I must say THANKS BROTHER!

    QOTD: I love to be able to drink the wines I buy right away, but most of the time they need time to develop, so I leave them alone for a few years. That being said my budget and patients doesn't always coincide with this, so usually I'll buy 3 to 6 bottles of something and drink 1 or 2 right away and then revisit them in a year or two and then decide where to go from there.

  • ONUMello

    Very insightful.
    QOTD: I expect to pay a premium for wines that HAVE been aged (storage by someone else) but not for wines that are ready to drink now. In general, I think prices tend to be lower for drink now wines, with age-worthy wines generally commanding a higher premium because they are typically higher quality. Would I then pay more for something higher-end that's ready to drink now? Probably not because that's where most of the $10-20 market wines are. Recently I have been buying 2+ bottles of any wine I foresee having aging potential, drinking one soon then saving the other to see how it evolves.

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