EP 851 Brian Loring of Loring Wine Company – Part 2

Gary Vaynerchuk and Brian Loring conclude their tasting of his wines and discussing the wine business.

Wines tasted in this episode:

2008 Loring Wine Company Clos Pepe Pinot Noir
2008 Loring Wine Company Russell Family Pinot Noir

Links mentioned in todays episode.


Latest Comment:

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luca bercelli

92/100

line of the day, ‘It’s like children…you want them to have fun, but if you let them go too far they’ll end up like that kid screaming ‘shut up mommy’ in Toys R Us. The kid you want to pile drive’

Part two follows on from part one in highly entertaining fashion

Tags: california, Pinot Noir, red, review, Video, wine, wines

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  • ONUMello

    Missed the screwcaps bit: LOVE THEM. I think the results of that 10-year Australian study recently released just closed the book on that argument.

  • lawrenceleichtman

    Interesting guest but the worst diet I've ever heard. This is direct line to an early MI or stroke. On the other hand, I have had two bottles of his wine and I really liked them. I can't even remember what restaurant they were. I am seeing poorer quality corks all of the time so screw caps are not a problem for me. I do age wines as some wines just want to improve with age but that requires wine storage capability that not everyone has. I've moved and went from 250 bottle storage to 60 and it changes my thinking about what wines to buy.

  • Oakmon's BF

    My basement is far from optimal for wine storage, but it?s good enough. I?m not storing investment grade wine. My basement avoids the extreme heat. Buying wine isn?t that easy. It involves traveling to a more consumer friendly state; buying quantity; and sneaking back across the border. On average, I shop for wine once a year. I store oldest front/top and newest back/bottom. It?s mostly all age-able tannic reds. I don?t drink them that fast, maybe one a week. With no special effort, each bottle sits for three or more years. I don?t even think about it. For me, beer is a problem. Beer goes bad. In my college days a case of beer wouldn?t last long enough to go bad. But now, I don?t even make it through a six pack before it begins to turn.

  • orangebottle

    Brian is just so interesting. Gary did a great job on grilling the guest. He is like an artist with palette as his canvas and Pinot Noir juice as his paint brush. Great show!
    Qotd1: I like a wine that doesn?t need to be aged. That is instant satisfaction. But it can be aged and change its flavor profiles. which will make it more interesting to talk about and for discussions.
    Qotd2: I like to give people openers as gifts. But the screw top takes that away. I?ll need to think of something else as gifts. I know that didn?t help.

  • More expensive should translate to (hopefully) higher quality wine (lower yields, better vineyards) and doesn't say anything inherent about aging. Not having to age is a plus to me though I admit there is some romanticism (and risk!) to laying something down and pulling it out for that special dinner.

    I really wish I didn't feel cheesy cracking a screw top but, to be honest, the feeling doesn't last long.

    Loved the guest, loved the show, wish the main page played on the iPad. Come on Gary!!

  • Another fantastic episode. Had a couple glasses tonight, so not really in the mood to write a thesis on aging wine, but screwcaps rock the house. Love it, keep up the good work, signed up for the mailing list, ordering wine, looking for your wine in the PA state stores, fantastic guest!

  • QOTD; Screw caps are great. I rarely drink a bottle of wine the day I buy it, get in line and I will enjoy in a month or year or five.

  • qotd: I am willing to pay a premium for age-worthy wines and age them myself. I have a basement cellar so I can do it. Buying a 10 yr. old wine at the wine shop is a gamble – was it stored properly? Besides, buying wine for the future means you have to take better care of yourself to make sure you're still around to drink it later!

  • taciturnforsale

    I like the idea of aging wines, but since I rent It's not an option. Most of the time I go towards older wines which are ready for consumption. Is there a good rule of thumb for picking wines like this? I know to avoid young and highly tannic wines, like cabernet sauvignon, but what else?

  • Gary, where are your scores for Brian's wines? You clearly liked them, but I thought you'd come back and give us your unbiased opinion after your guest was off camera…

    QOTD 1: I don't have the room for a big collection, so what I buy I usually drink within 6-9 months, but I do have some Cabs I've held on to for 2-3 years.

    QOTD 2: I buy wines with alternative closures, but I'd say I prefer corks, mainly because the cork industry seems very sustainable — the trees aren't cut down, it provides jobs to many people in Mediterranean Europe, and the land the cork trees are on is saved from development. Just my 2 cents.

  • mattgmann

    “lemonheads are retardedly good” -Brian Loring

    +1

  • john Rogers

    This was my favorite show. Great guest and apparently great wine (pinot noir is not my favorite). I like his passion and willingness to test the boundaries. Gary, your interaction with Brian was A+ could not have been better.

    QOTD; Screw tops are fine and are here to stay. I like my wine ready now not later. You have to buy more than one bottle to be able to taste the changes aging does and you need good storage ability for this to happen.

  • theDude

    Brian is a computer programming, science geeking, statistcal data obsessed, wine making stud!!! I loved this extended multiple-part episode and could not wait for Part 2 today.

    And GV you were smokin' with the interview skills this week. The Dude is pleased!!

    QOTD: Screwtops are cool…….long term aging is NOT cool.

  • mattgmann

    If “divergence” doesn't work out, can I buy some to strip paint off of my garage door?

  • mattgmann

    Tomatoes don't count dude……..I doubt you can get good tomatoes in California though. Corn on the cob? Dude, I KNOW you cannot get good sweet corn in Cali.

  • Tigers1958

    Gary, was really looking forward to that last minute of extra tape, after the fade-to-black, to hear your opinion. Really like that format. Too bad not a part of this episode.

    QOTD#1 … i like aging wine because a) i have a small, environmentally controlled cellar to do so (filled with many Cali cult cabs like Hundred Acre, Scarecrow, etc., and some 2005 Bordeaux such as Pape Clement et al), and b) aged wines have a certain refinement that is generally missing in ready-to-drink-off-the-shelf wines. But then again i've never had Loring, so maybe it's delish off the shelf.

  • mattgmann

    QOTD:I don't really care to cellar a lot of wine. I'm happy to buy an '08 that's drinkable today. It would also be nice if some wines were just released later so I don't have to cellar them.

    Screw caps….non issue with me. I could really care less what they stick in the bottle to close it. Maybe they could use bubble gum. Ever try and chew a stick of 88 Tops?

    With 14 different wines out there that all cost $40+ dude, why don't you work on a $20 or $10 wine. You want a challenge? That's it. I appreciate the sample pack deal on your site, but how about a nice entry level wine. It doesn't have to be a 90+ point effort, just an affordable way into pinot.

    Check out the wine Plan Pegau from the Ferauds. Their Chateaunuef du Pape cuvee is awesome, but it weighs in at ~$75. They bought a bunch of grapes from off the domaine and used their wizard blending skills and put out a $15 table wine with the stylings of a CdP that is great(for the price).

    Great show. I'll look forward to trying wines from my sample pack. Keep up the good work.

  • waynoooo daaaaa winoooo

    WHHOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOAAAA,
    BRIAN LORING in daaaaaa HIIIIIIIIIIIZZZZZZZZZYYYYYYYYYYY !!!!!!!!!!!!!!!!!!!!!!!!!!!!!!
    Lookin' Forward ta watchin' these 2 EPs, WAAAAAAHOOOOOOOOOOOOOO!!!!!!!!!!!!!!!!!

  • mattgmann

    Buying a 10yr off the shelf sure is a gamble. I bought an '03 Ventoux a while that caught my attention. Drank it with a friend, and it blew my mind. I had no expectations really, and wouldn't generally expect a cotes de ventoux to last that long. But, it was one of the best $20 wines I've ever had.

    I found another bottle recently at a different shop. I was excited, and would have bought a case, but they only had one bottle. I went home and corked it…….. It was nothing like the first bottle. Muted, stale. Really made me question how that shop stores their wine.

  • jtp375

    yeah………Gary, what scores are you throwing at these wines.
    I also thought that you would have a little trailer at the end with the scores???

  • pian0_player

    I already commented about aging and screw tops before I watched part 2. I think it is really just a matter of taste and budget. I like Bordeaux in the 10 to 15 year range, and most other big wines at about 8 to 10 years. Most other wines are best within a couple years of bottling. Some CDp and Rhone blends I enjoy young. I really love paso robles wines because they can be elegant, complex, powerful, terroir driven, are affordable and enjoyable young. My biggest priority in wine is that it expresses the earth it is from. I like wine from all over the world and at different price points as long as it is made in the vineyard and not in the winery. I like that you are producing single vineyard wines that capture the essence of each individual terroir. I am interested to try your clos pepe as I really like that vineyard. I had the Clos Pepe Estate 2006 (which I am assuming is from that vineyard, though I am not 100% sure), and it was lovely. Most wines dont age very long, very well. and it is not usually necessary.

    Side note, you said you were drinking a lot of Spanish wines, and I was curious what you thought about priorat? It is quickly becoming my favorite region in Spain, in fact one of my favorites in the world. I had the Rottlan Torra Tirant 2001, and it was absolutely mind blowing, one of the best wines I have ever tasted. Awesome show!

  • MarkG

    Great show, and good guest, and yes Gary we can tell when you are particularly enjoying a guest. Brian, I am very glad to hear your take on some wine issues, not making a wine into something its not, open completion, and fair pricing, and screw caps, people like you make the wine world better.
    QOTD 1: I have no experience aging wine, but it is something i am really looking forward to as I get older and have the money to do it. I think wines should be sold ready to drink, yet have the ability to age 5ish years. I don't see the point nor want to take the risk of storing a wine any longer than that. Price shouldn't be as much as a factor on aging potential in my opinion, but i'm not sure if there is anyway to separate that out (one hopes higher price higher quality).
    QOTD 2: Screw caps rock.

  • Going to echo many of the Vayniacs when I say spectacular 2-parter! I would totally buy Brian a bottle to share anytime…I love my grilled steak too! On the other hand, I also enjoy food from all food groups (sorry). Also, the candy discussion ROCKED. I will definitely have to think about the reverse-Parker or other flipped reviews. I may find myself selecting wine differently.

    QOTD1: Really enjoyed Brian's take on this…it was refreshing to hear it from a winemaker for sure. While I mostly buy wine for immediate or near future consumption, I do have a few reserve bottles. I opened up a Montelena I laid down for a bit a little while ago, for example. All in all, I probably have about 6-7 bottles, though that doesn't include the bottle-fermented beers I have too.

    QOTD2: I like screwcaps…easy to open, and they do the job. Most of the whites here have'm, though many of the reds don't. Beer peeps have a similar argument now on bottles vs. cans…it's a good thing the 21st Amendment and Oskar Blues are out there trying to prove a case.

  • waynoooo daaaaa winoooo

    Yo mattgmann, Brian's Central Coast Bottling is goin' for 23 Bones here in da
    SOCAL !!!!!! Just grabbed me 3 More bottles this week…. EENNJOOOOOY!!!!!!!!!
    :o)

  • Clemclone

    QOTD: Love the wine but I won't buy a screw cap unless I plan on drinking it right away. I've got over 600 bottles in my cellar so I will buy to lay down for up to 6 or 7 years but I don't believe screw caps will age as well as cork. I work in the brewing industry and I know the failure rate on the plastic coating of the cap increases with age. People won't buy a good wine “In A Box” because they don't want their wine in a plastic bag for years. Same thing with plastic bottles. The chemicals will leach into the liquid if you leave it in contact long enough. Each screw cap is made of aluminum and cannot make contact with the wine or the acid in the wine will corrode the metal. So a plastic coating is the only thing between the wine and the cap. Cork is a natural product and just like the oak in the aging barrel will affect the aging process. In the last 3 years I've only had one “Corked” bottle so I don't believe it's much of a problem since the cork industry seems to have gotten it's act in order. I believe the quality of the corks in the market have improved tremendously in the last 10 years.

  • Allan

    Pinot-licious show G & B! I'm still “in the mood”, for some Loring……

    It's always great to watch two people “bounce” off each other, like you just did in the show.
    I must say i think you've got some great wines there Brian, the labels are cool too. Gary really liked the wines, you could see it in his eyes!. And that's always a +

    Qotd1: Haven't been aging wine the last couple of years, because i haven't got the right conditions for storing it. And some wines NEED to be aged; Bordeaux, Barolo, Brunello, Burgundy, Top-flight Aussie Shiraz etc. to get the FULL experience. My greatest wine experiences have been with wines that have been aged! That's about it. But that's not the way of the world, these days…. it's all booombangquick!!?”! And that's fine by me.
    And lets face it; almost all wine produced today, is for consumption right away. I would say only 1-2 % of wine produced in the world, is meant to be kept, and will greatly improve with bottle age.

    Qotd2: Of course Screw-Caps Rule! Still looking forward to Chateau Latour 2068 with a screwcap! ; )

    Beer tasting this evening: ie; PUMPED! Thnx G!

    Mott, G & The Maniacs, have one great weekend, ohhh you too Loring! ; )

  • waynoooo daaaaa winoooo

    Yo Allan, You have a GREEEEEEEEEAAAAAAAAT WEEKEND toooooo !!!!!!!!!!!
    YEEEEEEEEEEEEEEEEEEEEEEEEEEHAAAAAAAAAAAAAAAAAAAAAAW!!!!!!!!!!!!! :o)

  • 2068ChateauLaTourWithAScrewCap

    waynooooo, watch out for the wine-truck this weekend ; )

    Have a good one yourself!

  • Michael C in MKE

    Gary,

    Now that's a good guest. I think BL has a very good perspective on things despite the fact that he doesn't eat fruits and veggies.

    QOTD 1: I've never heard anybody say that the more expensive stuff should be drank sooner. Though now that I think about it, it makes some sense. I'm going to use that some day.
    QOTD 2: I don't care what vehicle the wine comes in. I pour it in glass (most of the time). Then I pour it my mouth. Then I decide if I like it. I've said it before and I'll say it again. I've worked places where you go through cases a week of glass pours with educated staff tasting the wines everyday. Corked wines are very uncommon. Probably less than 1% if they have not been aging. Obviously the longer you lay down a bottle the more likely it's flaws will become apparent. I'd also mention that being someone who has served wine to diners, screw caps are preferred during the rush.

  • waynoooo daaaaa winoooo

    YEEEEEEEEEEEEEEEEEEEEHAAAAAAAAAAAAAAAAAAAAAAW !!!!!!!!!!!!!!!!!! :o)
    ;o)

  • Loved the show, I think this is my favorite guest episode so far, probably cause you two had a real smooth repore, like two old buddies. I agree with him in that if I'm paying a premium, I want to be able to drink it now. I should get a discount for having to hold on to a wine more 10 or more years.

  • 2068ChateauLaTourWithAScrewCap

    Well this was the all-american wine week! 🙂
    And that's ok…… but…. next week should be old world wine week! Hint; Rheingau Riesling, Budget Burgundy, Screwcap Bordeaux, Barolo '04, and to finish of in style….. Friday couch with Ribena! del duero!!!! ; )

    Well that's only a suggestion!!!! ; )

  • DmitriEn

    Great guest, great episode!

    QOTD1: aging is great if you have a right cellar. And it is always nice when buying a wine previously unknown to you somehow get the information on its ability to age.
    QOTD2:for buying wine to drink right now – i don't care if it is cork or screwtop, but for wines that are bought for aging – only cork

  • Very cool both episodes. The conversation was fluent and very entertaining.

    QOTD: for me, waiting to drink a wine for the sake of it is not really a practice I follow, I buy them and then consume them within a week or two, but I know plenty of people are collectors and trade with them and appreciate how valuable some of them get. (We had a cellar with 455 bottles that suffered water damage and we could only rescue 26, we've drank them all by now, no more wine in cellar for years or decades, 12-14 months tops, cellar was converted into cistern after the accident )
    QOTD part II: I don't mind the screw-caps at all.

  • and why not a chinese wine episode!

  • YoungDave

    GREAT two-parter!! It was truly an enjoyable double-header filled with interesting winemaker insight… even if this dude was a total oddball who foolishly refuses to eat the lovely naturally healthy and delicious fruit and vegetable bounty that our earth produces- I'M JUST SAYIN'!!

    QOTD 1.) I do have a few bottles that are meant to age, but in my situation with a small apartment and the fact that I have to move again within the next two months, the whole wine storing-and-aging game is a pain in my ass, even if it is ultimately worth it. It would not be an issue for me to store and wait for certain wines to mature if I had a more permanent residence with a stellar cellar (rhyming not accidental- that took some planning)

    QOTD 2.) I'm totally open to ALL closures, except crappy plastic synthetic closures- those are a pain in the ass to pop and don't provide much of a seal in my opinion. As for corks, as long as they are not tainted with TCA, they are th most romantic and traditional option for the more “ageworthy” wines. HOWEVER, for the 95% of wines in the market that are meant to be drunk young, there is NO reason not to fit them with a Stelvin closure. (Additionally, I have seen visual and written confirmation lately about an Australian Semillon that was bottled cerca 1999 in a variety of closures as an experiment, and it was shocking to see the pictures of the bottle as they aged and how the Stelvin closure was by far the best to keep the wine, without the claimed reductive qualities that have been known to plague such sealed wines.)

  • Richie

    QOTD: Put it this way: I think the wines should age. However I think they should be sold when they are ready and not directly after they are bottled.

  • seb10

    Hi Gary,

    You and your guest jelled like I have seen on the show. Dare I say it,you could almost team-up. Loved the guy. Passion to the core.
    Love

    Seb

  • Jay

    the “minerality” of something Made In China could potentially be life-threatening! =P

  • jaybloxham

    Chinese wine could be tainted with melamine. They did it with baby formula, I imagine them possibly doing it with wine as well. I would never buy a wine from China…for anyone in marketing out there….Never, I don't care how high it is scored by RP, WS, or WE.

  • Phredd3

    One of the best guest shows ever. Great guy, totally relaxed, not at all pretentious. Loved it. Eagerly signed up for the mailing list.

    QOTD1: I like well-aged wines. A wine that is designed from the get-go to age is simply not drinkable right after bottling, but gives a unique flavor profile after it sits around for 10 years. It's just a fact. You pay a premium for those just because it is a niche market. Not many people are willing to store wine properly for that long, and if you have someone else do it, you have to pay for the space. There's nothing wrong with wine that is designed to be had immediately, either, though. It's just different. For me, $40 is a lot to pay for a wine, whether it is age-worthy or not.

    QOTD2: I like screw-caps. I wish some serious old-growth wineries would start to use them, so we could get past the stigma. As long as the big Burgundies and Bordeaux and Ports all insist on treating corks as the only possible closure, then corks will be regarded as a status mark, instead of as a closure that fails.

  • jaybloxham

    Brian Loring is the mad scientist of Pinot. If I went to the winery I would expect to see Igor there helping him. Only a mad scientist makes 14 different Pinots, that said, I think your one hell of a passionate guy Brian. Don't stop doing what you love. You have great passion and it shows. I am on the list and I can't wait to try the wine.

    QOTD1: I only have a few special bottles for saving, other than that drink um all…I could die tomorrow.
    QOTD2: Bring on the Stelvin. I want to buy a Chateau Petrus with a screw cap! (not joking)

  • esj1000

    I thought Brian was a great bloke with a very relaxed attitude to the wine world even if his diet is a bit suspect!

  • missatiejacket

    Brian, you seem like a nice guy, but I worry that you won't live long with that diet of yours.

    I like the idea that you say to drink your wines right away, but I also think it makes a lot of sense to pay premium or superpremium prices for wines that need to lay down for a while. Those wines are out there, and it would be really sad to me if they cost even more than they do or, worse, if the styles of those wines changed so dramatically that they could be consumed right away. As a great example, I love Barolo. I'm sure it's possible to make a Barolo that won't shut down, but I'm sure it wouldn't taste like the Barolo I love.

    I love screwcaps. I wonder if you see any reductive issues with them.

  • waynoooo daaaaa winoooo

    FAAAAAAAAAANTAAAAAAAAAAAAASTIC TWO PART EPISODE, LOVED IT, LOVED IT,
    LOOOOOOOOOOOOOOOOOOVED IIIIIIIIIIIIIIT !!!!!!!!!!!! Brian's Pinots FLY-OFF the
    Shelves (of the Wine Shops) here in the SOCAL !!!

    qotd: I accumilate TOOOOOOONS of Vinos, so a Vino that “ages” is definitely a
    plus for me. Many a times have opened a Vino that was definitely past-its-peak.
    Screw Caps are Coooooooooooooooooooool !!!!!

  • waynoooo daaaaa winoooo

    Ooooh Yeeeaaah, Brian, Brian, Brian…… Ya gotta start eatin' your Fruits and
    Veggies, They're GOOOOOOD for Yaaaaaaa !!!! :o)

  • Jay

    Fabulous episodes!!!!! Right up there with my favorites like Heidi Barrett. Informative, funny, thought-provoking. More! More!

    QOTD: I'm pro screwcaps. Yes, I'd buy wine that's aged by the producer and released when it's ready to drink.

  • Lucky for you the different shop only had one bottle. The 06 Pesquie terraces from Ventoux I really enjoyed. Great value!

  • Anonymous

    Expresses the earth it is from. How do you taste that?

  • Anonymous

    We have some mighty sweet and tender corn here in Cali!

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