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EP 851 Brian Loring of Loring Wine Company – Part 2

Gary Vaynerchuk and Brian Loring conclude their tasting of his wines and discussing the wine business.

Wines tasted in this episode:

2008 Loring Wine Company Clos Pepe Pinot Noir
2008 Loring Wine Company Russell Family Pinot Noir

Links mentioned in todays episode.


Latest Comment:

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luca bercelli

92/100

line of the day, ‘It’s like children…you want them to have fun, but if you let them go too far they’ll end up like that kid screaming ‘shut up mommy’ in Toys R Us. The kid you want to pile drive’

Part two follows on from part one in highly entertaining fashion

Tags: california, Pinot Noir, red, review, Video, wine, wines

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  • waynoooo daaaaa winoooo

    chinese wine????? BAAAAAAAAAAAAAAAAARRRRRRRRFFFFFFFFFFFFFF !!!!!!!!!!!

  • Vas

    Humans are carnivores – our digestive systems are much more like a dog's than a horse's, or cow's. There are plenty of documented cases of people eating all meat for long periods of time with absolutely no problem, so you should be all good. (Although you might want to consider eating some offal for the extra vitamins and nutrients they hold.) Read more here: http://nutrition-and-physical-regeneration.com/…

    QOTD: No problem with screwcaps. I do wish more high-end wines came out ready to drink, but there is something appealing about storing wine in your own cellar for a while.

    I also wish wineries would have someone that samples each wine every 6 months or so and makes a post about how the wine is drinking at that moment, so people with a bottle in the cellar will know when to pop it.

  • What a great show,loved the insight and the passion!

    QOTD: I don't have the facility to age wine right now (wine coolers aren't cheap!) so if I'm am spending money on some premium wines I want them to be drinkable when I buy them. I found this interesting article on screw-top bottle aging that I found totally eye-opening!
    check it out —> http://www.wineloverspage.com/wineadvisor2/tswa…

  • Great show… top 10 guest!
    QOTD: there is a bit of “romance” in having to age a wine, but I also would love to have a $40 bottle that I can drink now. Honestly, I think the “I paid $40 and it was worth $40 and you can drink it now” wine market is way way under served. As for the screw cap… you nailed it when you said “do people remember the cork or remember the wine?” As long as it tastes delicious, I don't care!!!

  • zrm

    Loved it gary great episode. I am huge pinot guy and so is my dad. I'll let him know about this one.

    QOD: I don't age because I have been moving quite a bit lately. So having a great drinkable wine is key. Screw tops? Love them! Last week I open 2 consecutive corked bottles. It was disgusting. The white looked and smelled like urine

  • But does the “typically higher quality” apply to age-worthy wines as much as it did, say 30 years ago. My perception is that idea is based upon Bordeaux, Burgundy, Borolo, etc… whereas much of the New World wines less so.

    And do you really get the same experience from a $10-$20 ready to drink wine that you get from a $40-$50 ready to drink wine? If so, then that’s great. Personally, I usually don’t.

    Since wine is a single use product, I judge value based upon the moment the wine is consumed. How much did it cost me to get the wine to that point enters into the equation.

    Sorry if I’m beating this to death 🙂

  • The screwcap and gift bottle is a problem. It’s the one aspect of sales that we realize we’ve probably lost out on, since most people are afraid to gift someone a screwcapped bottle of wine. But then again, people probably wouldn’t buy our bottles for gifts anyway since the labels are so freakin’ weird 😉

  • Love Priorat… but once again the “big stuff”. Probably my favorite right now is Finca Dofi. Especially the 2005.

  • waynoooo daaaaa winoooo

    YEEEEEEEEEEEEEOOOOOOOOOOOW, I've had some Raunchy Vinos in me time, but
    never one that “looked and smelled like urine”!!! It wasn't from China, by chance????
    :o)

  • Anonymous

    Are you kidding me? I love the label designs. They are so contemporary and refreshing. It is very forward thinking. Don’t get me wrong. i like the screwcaps. it’s that instant satisfaction factor. I’m thinking you need to do a six pack with wide top and screwcap. This way we can still swirl and sniffy sniff. Continue with the contemporary theme on the labels. You are one of the top guests on the show. thanks you so much for sharing your insightful knowledge in the wine world.

  • Anonymous

    Just saw the Daniel Schuster episode the other day and I have to say that it beats this episode in interruptions by far! 🙂

    http://tv.winelibrary.com/2009/05/28/talking-new-zealand-wine-and-more-with-daniel-schuster-part-1-episode-684/

  • A dumb Rhein king

    QOTD: I would expect a medium price for something that needs to age. Bottle space is at a premium, so if I were a liquor shop, I would not want to buy at a premium and then have it sit on the shelf while gambling on if it will sell higher in the future.

    As far as cork or not cork, I don't care either way. I can't say that I've ever had a corked bottle. For serving a lot of people at a ballroom dinner, screw cap is so much better. I think that the only reason there is much of a debate is because the peeps who own the biggest share of the closure market are filling peoples heads with unscientific “facts” about romance and aging. I do, however, appreciate that the cork can decompose and the bottle can be recycled.

  • alexandrecf

    Hey Gary,
    What a great show, fantastic week.

    QOTD #1 : i like wines that i can drink, but if i had a good cellar i'd love to start ageing wine.

    QOTD #2: screw tops is fine, is not issue to me.

  • Thnx Alex, it was a fun week!

  • A DRK thnx for always adding your 2 cents bro, I appreciate it!

  • ZRM make sure he watches it!:)

  • Jay I agree, a great guest!

  • Anonymous

    Of course there’s still the indirect reasons for aging wine like the anticipation of drinking it and the nurturing of it in your cellar. This often adds value to the drinking experience and makes for a good story.

    It’s a bit like bringing up your own pigs/cows/etc compared to buying the meat when needed.

  • gesticulador

    GV, where's the post-game wrap up today? Interested for some more in-depth info on these wines.

  • lovanc

    QOTD 1: I do like to age a few bottles but most of my wine is drink now

    QOTD 2: I do love the motion of pulling out the cork but would take the screw cap on most wines we tend to have just a glass with dinner so a bottle lasts 2-3 days. Screw tops are so much easier to reseal & pop into the fridge.

  • nitaT

    Very interesting man! I dont get interested in California very often but I am going to look for this wine. of couse the Clos Pepe since it is more burgundy-like.

  • zrm

    It was from Argentina. It was miserable

  • zrm

    emailing him right now

  • tooch

    I'm generally a fan of aging wine. The bottles I've had that are aged significantly have been, in most cases, sublime. I think there's something romantic about opening up a 15-30 year old bottle of wine and it delivering with finesse and class.

    Great two part episode!

  • castello

    Wow, that's convincing.

  • castello

    Great article. thanks

  • castello

    Somebody on here used to give tours of China and their wineries. He seemed to like them. Anybody remember who that was?

  • DAveAll

    Good guest, top 30, no doubt. much better than Gretzky. haha.

    QOTD: if i pay a premium, I don't want to hold for 10 years. it could be not what I like and I held it for 10 years? not! If you have a wine not ready to drink – keep it and sell it to me when it's ready. Cellars should go the way of the teletype. who needs them?

  • thedreamweaver

    brian said lemon heads were “retarded good”. awsome. wltv never claimed to be pc.

    qotd1: aging wine is obviously great but when you are young and not a millionaire you kinda want/need to drink the shit you buy.

    qotd2: i am kinda sick of the screw caps vs cork topic. i think most of the peeps on here would all say they just don't give a f. give me great juice at a great price…cork it, screw it, put it in a damn aluminium can with a tab…just bring it

  • wow, reactions to chinese wines 🙂 Read more ,they might not be that bad Expand the horizon boys http://www.wines-info.com/Newshtml/201004/19820…

  • bobbytiger

    Why would I buy a wine that I want to drink in, say, 15 years?
    Makes no sence to me.
    I mean, would I buy a car today, looking forward to driving it in 2026?
    Don't think so.
    I buy it today, I drink it tomorrow. After, of course, removing the cork, or,
    unscrewing it. Makes no difference to me how I get to the wine, as long as it is what I expected.

  • We haven't seen any reduction issues, but we've always paid very close attention to avoiding reduction in our wines. If you find reduction in screw capped wines, it's a winemaking fault, not the fault of the closure. Even if the tin liners used (by some, but not all) wineries do prevent any oxygen, and cause reduction to be noticed more often – it was still there in the wine and should have been taken care of by the winemaker. Reduction is a mistake.

  • Re updates on drinking windows: you should check out http://www.cellartracker.com. There are more upto the minute reviews of wines from people's cellars there than anywhere else. It's a great resource for determining when a wine's ready to go.

    We do try to have some info on our site, and no, they don't all say DRINK 😉 Occassionally even we make a wine that needs some time 🙂

  • PearlGirlWhirl

    Thanks for the screw-top opinions & info–that's what I'm here for: the education. I can hardly wait to taste some of his wines, seems like we have similar pallets, tho unsimilar diets: love vegetables, meats, cheeses, but I too can pass on fruit even tho I enjoy “fruity-wines”.

    QOTD: Having tasted excellent & bad in both cork- & screw-tops, I don't care any more what seals the bottle.

  • Anonymous

    Thanks for the reply! There are so many different styles of wine thus so much variability this can be hard to generalize. For example, I recently bought two Rieslings for ~$16 each. Both WS 90pt wines. One from Washington, one from Germany. The Washington wine’s drinking window, according to the magazine is “now-2013” The German wine’s is “Needs time to relax. Best from 2012 through 2030.” Will I enjoy one better than the other, or will the experiences be similar? Only time will tell. True the more ageable wine is from an old-world region.
    OTOH regarding wines ready to drink now of different price points, unfortunately I’m limited with my experience of wines over $20/btl due to the fact that I am just about to graduate college and thus my income/budget for said wines is next to nothing. That being said the one thing I have heard time and time again is that –overall– price has no impact on quality. For example having watched several hundred episodes of WLTV now, GV went ballistic over the $9 Villa des Anges Cabernet Sauvignon and has dissed wines costing TEN times that price from California as being so overoaked they are practically undrinkable. Yes that is the exception to the rule, but it happens. I will admit I have never seen a 95+ point wine for <$25.
    I am interested in testing this theory more. When I am able, I will try to set up a personal blind tasting with me & several friends, getting 4 Pinots, two in the $10-20 range and two in the $40-50 including one of yours and see how they compare. I do find this an interesting topic, if you'd like to discuss it more my email is dctietz [at] yahoo [dot] com & I'll certainly keep you updated on the results of the tasting whenever I can do it… probably about a year from now when I am able to get a job after graduation.

  • Matt'sName

    This guy is flipping awesome. I watched the episodes back to back and could have kept going. It's so cool to see someone passionate and open at the same time.

    QOTD: I've only been really into wine for a year or so, and bottles still have that romantic appeal. It's a fun part of the experience. But, I would never be put off from buying a great wine because it was a scewtop.

  • 2068ChateauLaTourWithAScrewCap

    Thnx for the comments-thunder Brian! Good to see the guest taking part……

    Beer-tasting;……. Beer is underrated!!!!!!!!!! YEEEEEEEEEEEEEEEEHAAAAAAAAWWWW!!!!

  • lau1

    World class. Content doesn't get much better than this.

  • Anonymous

    the earth is the terroir. i guess I am just saying that i prefer wine that lets the individual vineyard speak, rather than manipulating the wine too much in the winery. most french wines are earth driven wines, which is why every region of france is so unique (its also why I love french wine). I think it is fascinating that you can take the same grape and plant it in different regions of the world, it yields completely different results. the soil, climate, and wine maker are what make that possible. I like wines that are unique and have a sense of place.

  • Anonymous

    Never tried Finca Dofi, I will have to seek that out!

  • scottEJ

    Great show guys. I really enjoyed the content. Brian, I've had your wines for years and have never been disappointed…except for the screwcap.

    QOTD: At $40 I only expect the wine to deliver quality. Aging wine is a personal preference. I prefer to crack most of my wines w/a minumum of 5 years of bottle age. Mainly because I like a little less tannin and a touch more complexity than overall bigger fruit.

    QOTD: Not a fan. My image of drinking wine out of a paper bag will always be associated with screw caps. However, I do appreciate the cost-control aspect of them.

  • waynoooo daaaaa winoooo

    100 bottles o' beeer on da waaall, 100 bottles oooo' beeeeeeer, if one o' dhose
    bottles should happen ta faaaall, 99 bottles o' beeeer on da waaall………
    YEEEEEEEEEEEEEEEEHAAAAAAAAAAAAAAAAAAAAAAAAAAW!!!!!!!!!!!!!!!!!!!!!! :O)

  • Anonymous

    Terroir is such a vague and french thing. You defined it pretty well. I’m just trying to get a feel for it. I think a big part of it is the history and the story of the place, the people and the vineyards.

  • Anonymous

    That guy Daniel, was the most interesting man in the world. He never drinks dos equis.

  • notTheFalseD

    Age is something I'm hoping to taste as soon as I get a chance… Most of the wine I've bought, I've either stored incorrectly or opened much too soon. I think I'm even at the point where I can recognize (to some degree) that a wine is age-worthy, but even with the pace at which I'm buying wine now, I should be more patient with some bottles.

    I guess I agree with Brian in that you're ultimately paying for the enjoyment the wine brings, and the assurance that you can get pleasure from a wine without having to wait a decade is reason enough to pay a bit more. When prices surpass the $25-30 mark, however, there is at least some suggestion in that price tag that you're buying more than just a beverage (even a totally awesome one). In other words, there's a perceptible boundary between “purchase” and “investment”. For me it's around $30…

  • Pat__B

    QOTD: At a $40 price point, I want a wine at $40 to be distinctive and/or memorable in some way. As a wine consumer there is nothing that frustrates me more than paying $40 dollars for a bottle that I won't remember tomorrow. Especially, when I feel that I could have put on a blindfold and picked a random bottle at half the price that would have provided the same level of quality…

  • TooYoungToDrink

    Where is the one-on-one wrap up without the guest? I was looking forward to your ratings at the end of the show. Great show though!!

  • Anonymous

    You might try tasting a aussie shiraz next to a northern rhone wine (like hermitage, cote rotie, etc…). I think the idea of terroir will be more clear when you taste an earth driven wine next to a fruit bomb made of the same grape. You could really do the experiment with any varietal, like CA cab versus a nice bottle of left bank Bordeaux (pauillac, st julian, etc…). I would be interested to hear what you think.

  • Anonymous

    Fuck me that is an AWESOME episode. Thanks a lot for linkin it up.

  • divyamistry

    Loved it! Great two-parter.

    QOTD: Screw-cap or not, doesn't matter to me. And for the aging… well, I thought I was the only one who thought like that, but apparently not! Ability to drink good wine RIGHT NOW should equal higher price than save it for yeeaarrssss and *maybe* drink it. But then again, good thing of the current system is that I can drink good wines at prices I can afford. So, I guess I agree with Brian, but at the same time, don't want the system to change, because I want good wines at cheaper prices.

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