EP 851 Brian Loring of Loring Wine Company – Part 2

Gary Vaynerchuk and Brian Loring conclude their tasting of his wines and discussing the wine business.

Wines tasted in this episode:

2008 Loring Wine Company Clos Pepe Pinot Noir
2008 Loring Wine Company Russell Family Pinot Noir

Links mentioned in todays episode.


Latest Comment:

View More

luca bercelli

92/100

line of the day, ‘It’s like children…you want them to have fun, but if you let them go too far they’ll end up like that kid screaming ‘shut up mommy’ in Toys R Us. The kid you want to pile drive’

Part two follows on from part one in highly entertaining fashion

Tags: california, Pinot Noir, red, review, Video, wine, wines

Episodes >


  • Hey – where was the post-game with the scores?

    Good 2-parter!

  • John

    Great conclusion to an awesome tasting. The passion you two share for these Pinots really came out and makes me want to crack open a bottle right now! I think it was interesting how Brian revealed his love for big ripe modern Spanish reds and how Gary asked if he was intentionally tamping down his own wines for a market that wants a more restrained balanced style.

    As for the questions: 1) If you asked 3 yrs ago I would've drawn the line at $50 to distinguish bottles I buy to drink now & those I cellar. But given today's tough economic climate, I've had to cut back & reset the dividing line at $35. Sadly, Brian's wines at $40 (and many many way costlier Cali pinots) are no longer on my radar. 2) I like popping cork with my waiter's corkscrew! That being said, I've had too many tainted bottles to be attached to treebark. I know cap is a long-proven closure, but since the majority of Loring's wines are made to be drunk sooner rather than later, have they tried Stelvin?

  • Gary V…I got a quick question for you. My mother is a wine freak and I wanted to get her something special for mothers day. Problem is, she allergic to nuts. She drank some Pinot a few years back and her throat closed up and she had to go to the ER.

    Anything I can get her that would be really awesome but won't send her to the hospital?

    Thanks dude…I love your stuff!

  • QOTD: 1) Screw Cap, Cork!!!! Why not talk about Vino Lok. Vino Lok is less intrusive than both.
    2) People who want to spend the money for the ability to age a bottle good on them. If I am spending $40 for a drink now bottle I want it to be exceptional. I'd also spend $40 on a bottle that will have to wait 5/7 to really improve.

  • Anonymous

    That’s great to hear. You obviously open a lot of your wines, so I’m sure you would have encountered this problem if it did exist. Perhaps it’s coincidental that I seem to notice more reduction with screwcapped wines. It might have to do with the fact that these closures are usually used in the new world regions, where there is more of a tendency towards reductive winemaking practices. As the aging issue was put to rest in my mind long ago, it’s nice to hear that reduction is not an issue for you. I wince when I hear that people don’t want Stelvins in their cellars because they aren’t sure about aging. There have been plenty of studies at this point that show wines age more consistently and do mature under these closures. No, we don’t have evidence of really long term ageing, but if it’s working great at 10-15 years, I am confident that it will be doing so at 50. Admittedly, we don’t know that for sure, so I look forward to the next 25 years of testing.

    Anyway, sorry for being so long winded, and kudos for using such consistent closures. I do believe they’re the best option currently available.

  • Anonymous

    That’s only because you’ve never had ohio sweet corn. That stuff you call corn in Cali tastes like a different vegetable compared to the stuff from the midwest.

  • Anonymous

    I actually drank the 08 Pesquie tarracces last night. I was quite impressed. Very light body, but had some really nice earthy undertones. Very floral nose, mild tannins and nice acidity. I think it was ~$17. It was definitely worth the price and a pleasant surprise.

  • plcb

    QOTD: Since I have a wine storage unit (100+), I have wines for now and for aging. I am not purposely aging my wines I just can't drink all of them today. I buy more than we “need” because it's fun. Since my collection isn't over the top expensive, my concern with aging is that my wines are actually aging and not spoiling. I shop in a price range where my wines may not age gracefully. I worry about aging yet I respect the concept of aging. I make no sense, right?

    I stare at 2006 Loring wines in my PA store everyday and I wish I could afford them, $40.99. Then if I finally decide to splurge, I cannot buy one of each. We sell 6 different vineyards. Which would I choose? Brosseau, Cargasacchi, Clos Pepe, Graham Family, Keefer Ranch, Rosella

    I enjoyed the Loring shows very much.

  • kasperhip

    This was the best guest in a LOOOOOOOOOOOOOOOOOOOONG time. Thanks a lot for this show, Gary and Brian! Guys like you make the wine world SO much more fun.

    QOTD: Cellaring wine is fun. It makes you feel like you're part of the process, which I suspect is one of the major reasons why people do it. Fuck the collecting part, just drink it. The joy and excitement of opening the wine is tripled if you had to wait for it, and don't know how it will show, it's that simple. I really think the wine business has to think about this, before this dramatic shift towards instantly drinkable wines gets out of hand. If every wine is made to be drunk right away, one of the truly unique characteristics of wine drinkin goes away, namely the idea, that you have a responsibility AFTER you've bought the damn thing. If this comes to be, I think the wine business will experience a dramatic fall in sales, since this takes away some of the mystique about wine drinking. I don't want to be conservative or old fashioned, and I REALLY don't like the snobbish aspects of this, but I really don't think tryin to satisfy the consumer is always the way to go. You can't possibly know what we want anyway, so just do it the way you want. Brian does what he does with conviction and love, and hopefully everybody else does too.

    QOTD: I love screw caps, and I love corks. I would hate to see the wine bottles go. There's something about glass containers that can't be replaced by cardboard and plastic.

  • This was fun. I can see why you enjoyed it so much, it's Brian's passion. You could see it in his eyes everytime he spoke. Again, I am not a huge Pinot fan but I am trying to get “IT.” That intangible quality that everyone searches for in this varietal. This week I'm going on the hunt for LWC.

    QOTD: The problem I have with aging is; My consumption of wine is greater than my disposable income. Meaning, I drink it before it ages 6 months. So shoot me, I love wine. That said, if I spend 40 bones on a wine, I want to be able to drink it now or have the option to age it.

  • Hey plcb,
    If you ever need help on the consumption end, I'm sure we could scrape up a few eager vayniacks. I'll even bring cheese.

  • Thunder! I think alot of us are sick and tired of that argument. Maybe if they come out with a screwtop that requires a special tool. That would shut them all up.

    Though, I'm liking the Three Thieves juice box.

  • Great post. No doubt, after reading that article, from a manufacturers? POV screw cap would be the way to go. But as a consumer, I admit that sampling some of those other wines intrigues me. I realize the fact that aging a $50 bottle for ten years only to find it contaminated by TCA would be, to say the least, depressing. But I think that is part of the collection aspect. Swing for the fence and hope for a homerun.

  • PurpleGrillz

    Great show, Brian was great, and I can't agree with him more.

    #1, my favorite wine right now is 2006 Clio, I like it alot more than 2006 El Nido, which It think may need significant bottle age to round its edges. 2005 AAlto PS is amazing ,also in my top 5 favorite bottles. Haven't had Termanthia yet but I liked 06 Termes better that regular 06 Numanthia. Ringland's Alto Moncayo Veraton is AWESOME at $23 at Wine Library. I would pay $43.
    Judging wines by their price for aging potential is ridiculous. The only way to truly judge a wine's aging potential is track record, which is relative to the winemaker and consistency of style. My view is that if a wine HAS to be aged to be good, it is suspect to me. A wine should be remotely good pop and pour or you could be taken for a ride. A word of advice to people who invest in high $$ Bordeaux, buy some serious bottles over 25 years and drink, you may not like what you get.

    If you want great aged wine, go to the true Bodegas of Spain. They at least have the decency to age the wine themselves and only release it when they feel it is ready. A readily available Bodega here in the states is Lopez De Heredia. I had their 1976 Bosconia for my friend's bachelor party and it was graceful and delicious.

    Brian, Ringland is a genius, I hope you can crack his code with Divergence, good luck!

  • Cool_Dave

    Gary, love the two parter. Awesome guest!
    I apologize fer dissing non growing wine makers. I was wrong and stupid to dissrespect them.
    QOTD- I don't think 75% of the wines out there age well. Too much can go wrong especially with corks. I make no apology that the cork is STUPID. I just had to pour out two $ 35.00 bottles of wine this weekend because they went bad. I know because I tasted them before buying. I hear Gary go on rants about people saying bottles are bad when they are not but I do have taste buds and a nose and at LEAST one out of ten bottles I drink are damaged in some way. They may not be corked but they taste like s**t. PLEAS PLEASE PLEASE all you silly snobs go to screw tops.

  • Cool_Dave

    A men brother. Finaly someone talking sense about the severe
    limittations and bull crap about aged wine. Drink em young and to hell with decanting I say.

  • plcb

    How about if vayniacs bring the wine and I'll bring the cheese!! Or we all pitch in for a Loring pinot. Either way come check out the PA selection of Loring pinot noir. I like visitors at the shop. West Chester PA

  • LWC Pinots are mostly great, but I can?t help being puzzled why he never picked a vineyard from Mendocino County: Northern Mendocino (Laytonville, Leggett) and Anderson Valley are the most suitable places to grow truly balanced Pinot Noir in California; with little or no need to make (tartaric) acid adjustments, plenty of sunshine and mild high temperatures throughout the season.

  • davidemillombard

    My student hat was on big time and these were fun. Its shows like these that, as a super wine newbie, really are starting to click from the repetition.

    QOTD(s) – Yes corks are fun but hey, if we find out screw tops are just as legit, I'm all for it. No challenge embracing change here.
    – Someday I'll have a wine cellar but since I pop them now, I def like the ones that show when I get home.

  • Phil G

    QOTD1 – I don't mind storing some $40 wines for 5-10 years if that is what they need. In reality, you might only have 10-12 special occasions a year to have those wines. So if you stored a case of $40 wines every year, you would regularly have 'aged' wines to open – and wouldn't need to have much more than 10-12 cases in storage.

    However, I wouldn't mind drinking the wine right away – that would be ok as well. The biggest challenge as a consumer would be to know when the wine is 'ready'… right away, in 5 years whatever. The suggested drinking window is not an easy thing to track down for most wines.

    QOTD2 – Screw caps are fine with me, but I would want 10-20 more years of data to assure they can allow proper aging. We know that corks, for the most part, can age. Need more data on the screws…

  • SS_Chris

    Gary, I need your scores for all 3 Loring's !!!! (Gary's, Close Pepe & Russell)

    Enjoyed the show…….Brian's definite good peeps!!

  • A HUGE THANK YOU to everyone for their comments and responses to my Q(s)OTD 🙂

    And and special THANK YOU to Gary for letting me a part of “his world” for an hour or so. I can tell you that the passion he displays is real. There's no script, there's no plan, there's just two people talking about stuff they love.

    The only thing pre-arranged was the wines we tasted. I picked the Garys' and Clos Pepe since they're the two vineyards we've sourced the longest and are probably most known for making. And they're also quite different from each other. I added the Russell Family just to mess with Gary a bit 😉 I knew it might be too big for him, but that was the point. I wanted to see his reaction. I know the Russell pushes some boundaries, but that's cool with me since that's what the vineyard fruit gives us, and since we make 14 single vineyard pinots, having one that's “out there” is kinda fun.

    THANKS!!!!!

  • waynoooo daaaaa winoooo

    i think he keeled-over from da TOXINS……… :O)

  • philoxera

    90+ for the show Gary….thats it!

  • Good show! Great guest!
    I tasted a Loring PN from central coast vineyard and it was delicious.

    QOTD I: No proper cellar for long-term storage so I will occasionally pay $40+ for wine to drink within a year.

    QOTD II: I much prefer cork (if only for the romance associated with popping the cork). I have also found that wine left over the next day or two holds up better with cork. I wonder what others think about this? Having said that, it would not stop me from buying a Loring wine since there wouldn't be any left over for the next day. 🙂

  • aeggert

    Excellent set of episodes… I may have found myself a new source for good Pinot. Especially considering they're one of the first wineries that I've seen who gave some attention to the new law in Maine that lets them ship here (thanks to winelibrary for paying attention to that too).

    QOTD: I like the idea of aging wine, but I tend to be an immediate rewards kind of guy. I usually expect to consume a wine pretty soon after purchase if it is overly expensive. Recently I've taken (when I can afford it) to buying a couple bottles and saving one and drinking the other. It should make for some fun experimenting.
    Once in a while I even happen upon a pre-aged wine like the 1969 Sauterne I found when we were cleaning out my grandparents root cellar. It should be a lot of fun to compare that with a newer 2005 once I find an occasion worthy of opening it.

    QOTD2: I love screw caps. Even though some people say no because they “look cheep” or whatever I think they are excellent. The ease of access to the wine is nice, and as far as I can tell they preserve the wine just as well as the cork.
    That said, there is something nice to the sound a cork makes as you open the bottle.

  • John_Kenneth_J

    Brian was great.
    qotd: Who wouldn't like to be able to drink their bottle of wine the day they buy it? While I don't like waiting, if the wine is going to be better if I wait, I don't want to miss out on enjoying the wine at its best (or as close as I can gauge what its “best” will be). So the only option for me is to start building up a cellar which you keep replenishing. That way you'll eventually have wines that you've held on to long enough to drink, and if you keep building it up you'll always have wines ready to drink every day (if you buy enough) that are at their peak.

    #2 I only prefer the cork because of the process and tradition or romance or whatever of it. But Stelvin closures seem less of a risk, and I'll never not buy a wine just because it's not bottled with a cork, that's plain silly. Brian made a great comment when he said that if what you remember about a wine after you drunk it was that you got to open it with a cork, you just had one bad wine.

  • Valentin

    Awsome guest. QOD: I understand your argument about “buy now, enjoy now”. However some high class wines need time to develop, I don't know why but it is a matter of fact. That is not to say that your wines aren't high class. By the way I Ithink screw top is a good thing especially for wine that is consumed in less than 5 years.

  • GFish

    GV – Great show and great guest. Whether or not you are a fan of this style you have to respect that the man is true to what he believes and the wines have integrity. It may be hard go get a handle on all 14 of the single vineyards but I like that he is trying to showcase their individuality. It reminds me of a French approach to winemaking.

    QOTD 1 – I don't think there is any one 'correct' way for wine on the aging vs. drinking immediately question. There is room for all different kinds of wine. I have some wines that I age (Suaternes for example) that are delicious young but evolve into more complex wine and excellent older. Others I like to be able to drink right away or only drink after they have aged. They are just different mindset of buying and consuming.

    QOTD 2 – Screwcaps are good, there is definitely room for them.

    GFish – Peace and Jets

  • CharlieTN

    Once again, great guest. QOTD: I'm graduating from college next month and will be moving about 3000 miles. So I'm not in any position to store anything right now. Everything I have must be consumed before May 23. But in the future, I like the idea of having a healthy mix of things to drink now and thinks to sit on for a few years… as long as I actually drink them in a few years. And it's nice to have some high-end wines available that can be consumed young.

    Only criticism: I need Gary's scores. Whether he says them while the guest is present or afterwards, it's hard to really get a feel for the wines on the show without Gary's evaluative take on them. So, pick one format or the other, but don't do neither.

  • Nestor

    Great episode! I have spent so much money on wine it's ridiculous, I just can't get away from that delicious juice…

  • Thank you for being such a good and open guest. I like it when people who know the bizz reveal everything. Nice job. Living i Sweden it is impossible to get hold of your wines. I guess In have to start a wine import business 😀

  • Gary – I've heard you make quite a few Cap'n Crunch references, and thought you might be interested to know that the guy who invented Cap'n Crunch (literally, he's a food scientist with like 1500 patents) has owned a winery for the past few years in Amador, CA, and makes what I think is the best Zin in all of the Sierra Foothills (and much better than anything you would find in Lodi). The winery is called C.G. Di Arie, and my favorite wine is the 'Southern Exposure' Zinfandel. You should check it out, I think the back story would make for an interesting show.

  • mattkgelgota

    Excellent show Gary ! I really enjoyed the guest. With 14 single vineyard pinots, it's hard not to hear his passion for the grape. Well not the grape in his case, but what it turns into anyway. I've followed the show and the comments for quite a while and I know you sometimes get roughed up for stepping on the guest's toes, but I have to say on the interview style tip, you really gave him free rein to get across his thoughts and wander into interesting territory. Loved it! Thanks as always!

  • jaybloxham

    I can't wait until I can buy some of your wine. Hopefully it won't be long until I can get an offer from the mailing list.

  • Ack! One more thing.

    QOTD (GV): Screwcaps do diminish the romance in the ritual, but always win on a picnic.

    QOTD: I'm a grad student so when I do shell out for a nice bottle at a restaurant I try to convince myself I've paid a premium for the privilege of drinking that bottle on the day rather than laying it down for a while. I like the idea of ready wines. Communicating the Loring philosophy to wine drinkers is the trick.

    An idea, put the QOTD(s) in text under the episode so viewers don't forget to answer them like I almost did!

  • QOTD 1: The wines I generally prefer are ones that are meant to be aged. Having said that, most of the wine I buy I drink young. If I drink something that's meant to be aged I usually just buy an older vintage. Ideally I'd buy at least half a case of everything I drink to drink over time, but that would far exceed my budget.

    QOTD 2: I'm still out on the screwtop/cork argument. I haven't read any definitive report of whether the aging process is mostly oxidative or reductive inside the bottle. I've read arguments that some oxygen is needed, I've read others that oxygen is needed to kickstart the process but then it becomes reductive. It seems everyone has their own opinion on what happens in the bottle, but the real evidence from a molecular standpoint is lacking.

    I was talking with Daniel Baron, the winemaker for Silver Oak (who is also doing great work to reduce the levels of TCA to around 1%), a few months ago and asked his opinion on this issue. He thought that Dunn Cabernets age slowly because of the wax on them (which he compared to what happens in a screwtop); I'm not sure I agree it has to do with the wax (I think it has more to do with the style of wine), but then again I don't have any concrete evidence to support either view.

    Baron made one argument which is the only argument I've heard that makes sense for a cork enclosure: the cork imparts some flavor to the wine. Baron said they use three different cork sources for the Silver Oak wines and that you can blind taste which cork source the wine came from due to slightly different components in the boquet. I haven't tried it, but if this is true it is an interesting point to consider in the debate. It may also account for why sometimes I can't, no matter how hard I try, recognize some descriptors other reviewers get in a wine: the cork source of the bottle they tasted may be different.

  • i would like to age wine, but i don't really have a good place to put it away. it would be nice to have a cellar and be able to put the wines away and come back to them, but it is difficult for me because it really is not that practical

  • jsums

    I love this dude. He's the essence of a passionate, analytical wine geek. Great two parter. QOTD – I appreciate that some wines just need time to come together and show their stuff and I do enjoy them, but living in a NYC apartment keeps me from buying many…only so much room in my 27 bottle cellar fridge. QOTD2 – Screwcaps rock.

  • Like this episode, too. I don't know anything about anything…but I've never saved wine. Not saying that I'll not be here tomorrow, but part of the experience is buying the wine and I guess I want it to flow right into the drinking, eating… Just give it to me now, sheesh. Just my bad attitude.

  • Hey Guys

    Great show; thanks. Great to see a bloke with such passion and conviction for what he does. Gary I thought you were going to give some scores and comments after the guest left. I would have really like to hear your 'private' comments and for you to give scores.

    QOTD 1: I like to age wine and do, so for me the ability for wine to age is important. However many wines are made in a drink now style (rose is the perfect example) and I'm happy to pay good money for them.

    QOTD 2: I still can't believe people out there consider this an issue. Screwtop is King.

    Cheers
    Andrew

  • Mammothwine

    The Capt refrence is because he was a captain in the Mossad. The wines are terrific. The Primitivo and Petite Sirah are my favorites

  • Marsh

    I think this is a fascinating angle. Gary, you should do it.

  • doctoruva

    what up with the no-scores Gary? it's ok. Good guest once again.

    QOTD 1: i can't afford wine in the 40s or above so this is not an issue. However, i never thought about it being a premium price, therefore I should better suited to drink now. Interesting thought. If you would apply this to something to like the ipad or whatever gadget is hot on the market, it would be ludicrous to pay a premium only to put it away for 10 years or more and never playing it. Meanwhile, you use the cheapest model sold at Walmart day in and day out until you are ready to play with the ipad. Crazy.

    QOTD 2: who is still against the screw tops? The data is in.

  • There's a lot of very exclusive and rare wines mentioned here. Can I get an invite to your cellar? :D. You can only buy the Clio or El Nido if you own a resturant in my country, very small allocation. AAlto PS 2006 there is about 50 bottles left to buy in the whole country, but its 120 bones!

  • Benj

    I'm not usually a huge fan of the guest shows, especially the 2-parters, but loved this. Brian – you're definitely in my top 5 guests!

    As for QOTD, I don't have any way of storing significant amounts of wine at the moment, but I'm a collector at heart, so I do like the idea (also of having a lot of great wine at an arm's length…assuming one day I can afford it). But as things stand at the moment, I really appreciate it when I can buy a premium wine at a not totally extortionate price that will taste great the day, week, month or even year I buy it. Screwcaps I'm generally in favour of!

  • Allan

    Welcome to: Old World Wine Week, here on WLTV! 🙂

  • aeggert

    I totally agree with that last little point. It would be nice to seen the questions in text. That way I wouldn't start posting and have to queue up the episode again to remember what they were like I usually end up doing.

  • where in the b…. can I get hold of a forum admin without being able to log in on WLforums, My account never got activated due to I slipped and pressed the wrong button (under 21)when registering. I have already pointed out that twice but no response from anyone for 6 months… Come on, an email adfress to admin of the forums, where is it, I cant find it on the forum pages

  • Thanks,
    oh I thopught you wrote Old World Wine Geek!

Close

Not Subscribed to WLTV yet?

Never miss an episode and get notifications on the hottest wine deals!

No thanks.