The market lacks the transparency in wine ratings and wine pricing. Wine producers and wine merchants know a great deal about them. On the other hand, the public in general has no way of knowing or determining the ratings and pricing on the spot, while buying wine at the store or over the net.

As a result, the wine merchant has an upper hand in these transactions and can induce the buyer into buying a low ranking wine or grossly overpriced wine. Often, we see wine bottles prominently for sale at a local store at say, $25 a bottle. A quick check shows that its â??street priceâ?? is only $8.

If the wine industry was regulated same way as, say, debt or equity markets, you would see a lot of wine dealers and wine merchants behind bars.

Well, the industry is not regulated and you and I are taken to the cleaners every day.
This site is designed to level the playing field. Next time you buy a bottle of wine check WineRank.com on your cell or PDA for prices and wine ratings.

The website uses a 100-Point Wine Rating Scale. Ratings, directly or indirectly, are based on chance and probability. There is a continuum of wines from exceptionally good to good, so-so, to just awful and vinegar. A scale that doesnâ??t incorporate these extremes simply doesnâ??t do justice to wine. As a matter of fact, even the best and the most expensive wines degrade with time and go to wine hell â?? the vinegars. Some wines take 100 years to get there, some are born that way.

To ignore the universe of wine ratings and to focus only on the upper part of the rating scheme is just plain wrong.

We’re attempting to right the wrong. We give you the real prices. And we give you a true 100-Point Wine Ratings Scale.

Your tablecloth makes the Jets emblem on your spit bucket look a bit purple. This is reminiscent of the problem Lars was having. Love your show. Iâ??m watching them in order and have a long way to go.

Nice to see another opinion on those wines, especially since they scored so differently Gary.
Would be really nice to see you do a vin jaune episode