EP 855 Legendary Wine Importer Kermit Lynch Visits Wine Library TV ? Part 3 ? Episode #855

Gary Vaynerchuk and guest Kermit Lynch conclude their discussion on the wine world and finish tasting his wines.

Wines tasted in this episode:

2007 Pallieres Gigondas Racines Gigondas


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luca bercelli

94/100

Phenomenal show, so much to learn from a legend of the industry. I wish this episode was 10 hours long!

Tags: gigondas, Kermit Lynch, red, review, Video, wine, wines

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  • Thnx coming from u and all time old school Vayniac means a lot!

  • I got tipsy LOL!

  • LOL yes he did!

  • adrums

    Legendary show. I could happily take seven more parts!
    QOTD: Because Burgundy and Bordeaux are, by and large, outrageously expensive. Yes, I know, Burgundy has miniscule acreage, and there are some great deals from the tiny producers in bordeaux, but, the prestigious estates command a heftier pricetag than those from other regions, deservedly or not. However, for savvy consumers, there are no better bargains than those from the southern rhone and southwest France.
    Fellas, this great episode illustrates that dichotomy beautifully!

  • I think that's a bit unfair, it's just natural conversation, you get something in your head and you have to express it. I'd watch this if it was kermit lynch talking about the wine industry for an hour by himself but that's not the thunder show.

  • tom

    Nice work Gary — this really was one of the best show ever….seriously.

  • plcb

    QOTD: People are ignorant or more politely…misinformed. There is hype in wine media for Bordeaux futures or older Bordeaux at auctions. This clouds the reality that there are a zillion wine regions in France offering quality and value.

  • TROC

    It looks like I'll have to hit Berkeley and pick up some French wine. I think people believe it's expensive because a lot of us don't know French. Spending $20-30 on an unknown grape variety is scary. When we know what we're going to get from a $30 Napa Cab. which is usually delicious. After watching this show I'm ready to explore some new French wine. Thanks for the interesting wine conversation.

  • WineWoman

    Excellent and truly enjoyable!!

    QOTD: If you are somewhat knowledgable about wine and buy a variety of it you would know that some of the best buys are in French wine. Most people think imported products such as French wine are always most expensive and probably have been directed to the “top” big names as recommendations when they do happen to step in a wine shop. For a short time some Americans(myself included) boycotted French wine. Then I came to my senses because I wanted to expand my palate and drink wine made by some of the best producers in the world. Honestly, I do probably purchase a lot more American wine than any other country. Viva la America!!

  • winerooks

    Wow what a great show! I love hearing Kermit talk about all things wine. He is a legend! I myself, as a wine buyer have fallen in love with the wines of the southern Rhone as well as Languedoc, Provence, and Bandol. There are so many great choices and places to explore within the Rhone that is so much fun for me. I love selling Vinsobres as my go-to Lamp pairing wine. I love having the best Cairanne that can compete with Chateauneufs twice as expensive. And of course, I try to get my hands on all the great Liracs, Gigondas, and Vacqueyras that are undeniably delicious and aggresively priced. For everyday wines, there are so many choices of great Cotes du Rhones and Ventoux to that blow away any reds from other parts of the world, especially when pairing with a wide range of cuisines. I love Burgundy, but do feel it is too expensive to get the pleasure I am searching for. Bordeaux is also a difficult category, maybe just because I find them too dry and earthy. The expensive one of course are amazing. One of my favorite white wine categories is Savennieres. Does Kermit have any of those? I know those start at the $20-30 range. Anyways, being a Rhone/GSM fanatic, I can find huge quality for low prices and pass that along to wine customers. For X-Mas and B-Day presents, Chateauneuf-du-Papes are the way to my heart. 🙂

  • slushpuppy

    K.L. has the advantage of tasting everything BEFORE he buys! At my price range I have assumed that the french have exported their worst wine to us 'ignorant' Americans that they would never stoop to drink; I may be wrong. All praise to Kermit for doing all the work and only offering the wines worthy of our dollars. Due to the hgh cost of shipping, I'll drive to Berkley from Reno, and load up the car! Thank you.
    Smell it first. TR

  • mikek

    GV-I LOVED THIS SERIES! Top 3 shows of all time! Mr. Lynch, Thank you, for all you have done for the US wine market!

    QOTD: Price is always in the forefront of most peoples mind, because that's the “rep” the “big 5” have always maintained (and still do)! I have found southern France to be a huge value play in the past 3 years, especially compared to California wines! I am so grateful to have learned (mostly from WLTV) about different regions & varietals that bring serious thunder and totally out-class some very pricey Cali's!

    Thanks again to you both for making magic! Best always, Mike

  • scottEJ

    Gary & Kermit,

    Thank you for sharing the education, the experience, and the laughs. I've always enjoyed Kermit's wines and will always scoop them up when I can. I have that Sunflower on my counter and am going to enjoy it tonight with my Wife – a perfect pairing.

    Thanks again, guys…you BOTH not only bring the thunder, you bring the entire damn storm!

    QOTD: I have no problem with any price on the french wine. Do I wich I could more easily afford to have a greater selection of Pomerol, Puillac, Cote Rotie, Hermitage, and Burgundies…yes. But, I also wish I could buy most Cali Cabs at a whim, too. I do what I can with what I got and enjoy most of everything I consume. Even if I don't I find a lesson in there somewhere. Plainly put, I wish everyone could afford and enjoy every wine made. Meaning: There shouldn't be some just for the wealthy and some just for us garage sale shoppers.

  • To break throiugh that misunderstanding of price and value, I would like to see more local, small-run wineshops that can “sell” that better understanding of the “new wine world”. Most local wineshops are dusty and boring, most big chains stock only plonk. Online shopping for wine still alludes me.
    Bring me some entrepeneurs like Lynch who has the passion and vision to take on the wine world and start small, local and transform face-to-face with conversation and sampling across the counter.

  • scottEJ

    Not so. I've visited some of the heavy hitting areas in France (Rhone, Bordeaux, Burgundy) and found it much easier to get a greater selection of their top notch stuff here. The locals don't buy the good stuff…we do. Believe it or not, they often their table wines most suitable.

    If you could travel thru CA and WA and sniff out all the small guys who pump out good stuff and haven't yet been discovered…then you'd be the KL of the states.

  • AntonT

    Best episodes yet hands down! The knowledge this man has and the entertainment value this dude brings is next to none! Thanks Gary! I am now a Vayniac for life!

  • Altboy97

    Great show, I would have sat through the whole all at once and thought it was the regular length. Each part always ended too soon. So understated, loved his appreciation of the fortune fate has brought him. Also loved the old school aspect, “records” “will they leave answers?” (great response, “yes we're good that way”).

    QOTD – For me the big draw back for French wines for the longest time was I didn't understand what I might be getting. Now its more that I appreciate having wines from people and places I've actually experienced. I guess I just have to make it to France. Need a buddy on your next trip (sorry, my french is really bad)?

  • canadapete

    QOTD. The rep is because of Bordeaux. The region in general produces horribly overpriced wine, that more often than not under-delivers across the board. As it is the most well known brand from France, people make assumptions and generalize (just like I me).

    That being said, France is by far my favorite wine producing nation in the world, and I drink more wines from the southern wine regions than anything else, because of the authenticity, balance, gorgeousness, and value.

  • canadapete

    Just a tremendous three part epic. I don't know if you could find a more interesting and likeable guest ever again. Just have to bring him back.

  • nedhoey

    Gary, I wish you had allowed Kermit to talk more, there was not enough Kermit and too much Gary. I got very frustrated watching this as you cut him off over and over again. We could have learned a lot more from him. Plus, dude you kept reaching over and touching him, if I was him
    it would have been buggin' me.

    I know you're the passion guy that sometimes just can't help yourself, but here was a case where dialing it down a bit, shutting up, asking good questions, and listening would done us all a favor.

  • jaybloxham

    Great guest Gary. Kermit you inspired me to go to the liquor store and buy every wine it had with your name on it. Seven in all. I can't wait to drink all of these.

    QOTD: It's all because of Bordeaux and to some extent Burgundy. I love the value of most Rhone wines, and the incredible to boot.

  • Bill

    Obviously a trifecta of favorite episodes that have earned a place on the right side of the page. Great show!

  • schwartzman

    What a legendary interview. Everyone who's on Kermit Lynch's mailing list has gotten a taste of his wit & poetry in his descriptions of various producers & bottles, but to hear him expound on these themes on camera is a real treat. Thank you Gary V!

    I like les Pallieres, but my one true love has to be a Vacqueras Kermit imports: le Sang des Cailloux. Sipping it really makes you understand that wine isn't grape juice! And QOTD: France indeed gets pricey once you reach the collectible level of Grand Cru Burgs & 1st Growth Bdx & culty St. Emilion. Moreover, in the under $15 range, the pickings for interesting bottles with enough richness (for American palates) gets slim.

  • GV, Awesome three parter… can't wait to see it over in the All time Favorites section.

    Kermit… if you are reading this… Thanks so much for being on the show. Great pleasure to hear your story.

    QOTD: I think French wine is perceived as expensive here in the US because in general there is a lack of deep understanding of French wines so the default is to assume that it is expensive from what we hear in the media and becuase I think people generally believe frecnh wines are the top of the pyramid as a whole so they must all be expensive. Not so of course.

  • paulkochevar

    Wow! Great show. As a wine newbie…I feel fortunate to have witnessed this interview and a chance to hear Mr. Lynch's story. I now have something new to look for at my local wine shop.

    QOTD: Again…as a wine newbie…not sure. So far my experience…understanding French wine (labels, regions, classifications) can be difficult…so it must be expensive!?!?

  • Swirl

    Thank you for saying what I've thought of Gary's interviews more than once. I appreciate his enthusiasm but I want to hear what Kermit has to say and what Jancis has to say, etc., and he can't seem to control himself. I guess he's just a big kid.

  • Askold

    Great set of shows! IMHO Most Americans find French things pretentious and assume they are expensive. All the more reason I drink mostly French wines. Pretentious and cheap!

  • Incredible 3 part show. Full of great stories and great knowledge.

    QOTD: I think part of the problem has to do with Champagne. When you want to get a high-end, , well-known, highly marketed Champagne what do you get? Cristal and Pierre Jouet. So since most people don't know much about wine *points to self* when they hear “French” wines the first thing that pops into their minds are these brands and their cost.

    Did I make any sense? I think I might have solved some ancient greek therom by accident.

  • castello

    Short answer, because we've had the not so expensive stuff and it sucked. Or, our palate wasn't ready for it. Lots of so so french wine in our markets and liquor stores. We feel the french have dumped some of their plonk on the USA.
    Ok, it was a long answer.

  • castello

    You are the guy I was looking for a few days ago. Tell some of the Vayniacs about Chinese wine please. You give wine tours of China right?

  • slcmonk

    QOTD: Good question! I must admit to being a part of that group that drinks more California wines than French because of price. Although I only feel that this applies to certain price points. I am a student, so i mostly drink wines that cost under 15 dollars. I also live in sonoma county, so the number of good wines from California that i can find in my price range far outnumber the amount of good wines i can find from France. However, whenever I can splurge and spend over 20 or 30 dollars I usually will buy a French or Italian wine because I feel at higher price points they usually bring more value.

  • LEATHERPALATE

    OMFG best show ever without question!!
    KUDOS

    QOD: Mr. Lynch I don't think French wine is overpriced!

    Cheers,

    LP

  • marc_chinawinetours

    Yes! The Chinese wine industry is growing very fast. Many boutique wineries are appearing in various provinces around China. 10 years ago there were about 300 wineries, now there are around 500. They have been hiring winemakers from around the world to teach them to make good wine, not quantity wines as has been done there for the past 130 years. On our site there is a link to a very interesting study on the past 2200 years of wine history in China. Check the “about” pages. Feel free to email me with any questions. Our next tour in September will be incredible. We have a National Geographic Photographer leading the tour, and he'll teach everyone to take great photos whether you're a pro or amateur.

  • nicko

    One of the best guests, if not the best, of all time. Great job!

  • JonE

    QOTD: Because…….THEY ARE EXPENSIVE!!!!!! You couldn't buy a bottle of Coche Dury anything for under $50 bucks! Cherisey $50+ all day long (even at WL, which has the best prices going). Kermit (living legend and all) is playing the biz game by proposing the idea that french wines in general aren't expensive- lets be real, lets be honest, maybe 1 out of 25 wines in his portfolio is under $25. The man deals in ultral premium on the whole. I can't fault his wines they're fantastic, from a low end Cheverney to his meursaults. But in all truth most of his wines ARE expensive. He can expound on their quality, but to be an ambassador of well made, small production, beautiful he must admit that this quality comes at a price.

    BTW- great shows, thank you.

  • amgryger

    I haven't been watching the show very much lately, but these episodes were great.

    QOTD: A few years back when I was just starting to get into wine, it seemed like every time I turned around, someone was talking about what a great value French wines are, so I actually have no idea.

  • John_Kenneth_J

    qotd: I'm going with because the one's you hear the most and read the most about are the ones that are really expensive. People talk about the cheap pinot grigio's out of Italy, and the cheap gruner's out of Austria, and the albarino's out of Spain, and the malbec's out of Argentina, and New Zealand sav blanc's, etc. etc. etc., but when you hear about France you usually hear about Burgundy Grand Cru's and Bordeaux Premier Cru's, and high tier Champagnes. You don't hear about grower Champagne's, and Cru Beaujolais, and Bandol's, and Vaqueyras, and Tavel, and Muscadet's, and Crozes-Hermitage, and Costieres de Nimes, and Montlouis, and Minervois, hell you can go on forever. I mean my current issue of Wine Spectator has a bottle of freakin Romanee-Conti on the cover, and a couple months ago you had Billionaire Bill Koch cradling a phony bottle of Petrus on the cover. I feel that when it comes to French wines, they do pretty much make or equal the best examples of the varietals they grow in the world in many cases, and they have had that reputation for so long that it's hard not to talk/hear/read about French wine without all those expensive wines coming to mind or being discussed. Which may be a shame, but it can be great for someone like me who knows where and what the values are, and if they had more notoriety, those wines would definitely go up in price.

    Thanks Gary, that was great having Kermit on, couldn't have been better.

  • cmaloy

    OK, first things first … Gary you didn't answer his question about why not give a wine you called impeccable and flawless a 100 point score? I would like to see you taste and give out a 100 point score on a wine.

    QOTD: I always buy French wine. I do not think it is too expensive on most occasions. It does seem to be a bit more pricey than some of the less known wine locales (such as South Africa, Argentina, and New Zealand) but I really love the French and Italian wines and will stock them in my cellar whenever I can.

  • Best show yet. You had me at Hello!

  • Gary, tremendous. Kermit, thanks so much for sharing.

    QOTD – I don't think it is a price point misconception for me, it is more traversing the vast amount of options that makes it a challenge. I just don't think there is such tremendous options, as you seem to prove with your importing, but with many of them being relatively small production we might not have access to it. That being said, I will be seeking out a couple that were tasted today.

  • Sean Nichols

    8:47 – Do you like beef jerky? Wonderful “random” question out of the blue. Mixes things up, adds another layer of interest. Something about the delivery made me laugh and to see where it lead was really great. Interesting, even captivating interview. Thanks Gary V.

  • jasonhawksworth

    My view…..blending the old and the new….respecting from both sides. Most important, enjoying it from both angles. There is no right or wrong. Congratulations on a proper banger show!

  • tarheel17

    Gary, those were the best 3 episodes ever. I'm running out to buy Kermit's book (which I”ve been meaning to do for, oh, about 4 years now). Absolutely great work, all around!!!

  • jparadise

    Fantastic episode. Would love to see another hour of this.

    QotD: I think a lot of it is marketing. As has been mentioned the French wines that get big press are expensive. Moving forward I think France in general needs to make some changes in attitude, labeling and marketing. Perhaps Vaynermedia should open a french office and set up twitter accounts and facebook pages for all the small producers who want to lead the revolution. (I'll gladly head up the project 😉

  • QOTD: I don't understand it either, but I didn't grow up in the age or culture of the California jug plonk, with French wines being only for “fancy” occassions. I actually kickstarted my wine education *specifically* with French wines because the appellation system made it easier to understand what I was getting and allowed me to try multiple offerings at different price points from the same region knowing they'd be of similar profile. Unlike California wines where style, profile, and flavors vary so greatly from winery to winery.

    I recognized very early on that there was good QPR to be had with French wine, especially from lesser known appellations, and that I didn't have to buy Premier Cru Burgundy to enjoy myself.

  • MJ

    great 3 part show. personally, i'd let him talk more, but i'm a good listener.
    great shows. thank you.

    mjr
    tokyo

  • dsallen

    QOTD: I'm not sure, honestly. I went to a tasting in Paris before my Summer study-abroad last year, and the guy hosting just went on and on about all the French wineries that don't export because they make so little, yet they're amazing wines and are priced really low. As part of the CKC, I only get the 10-20 dollar imports at the local stores.

    Great finish to the show!

  • Cowboys4

    Americans think anything imported from someplace other than China has an extra cost associated with it. Great episodes!!! Kermit is 'da man!

  • A dumb Rhein king

    Wait, crap! The CKCs find 10-20$ the norm. Not that I think that I'm above any group, but I still after 10 years of not being a CKC, think that 15$ is the high end for me. 🙂

  • Stephen

    I work at a wine shop in Nashville, TN. When customers come in looking for a chardonnay most assume we'll show them something from California. It's a combination of people's trips to the west coast wine regions and marketing. They don't realize that California represents barely the tip of the iceberg. I delight in showing them great chards from France and Italy. When talking about chardonnays I'll say, “If you were a farmer and someone said that you could plant your crop anywhere on the planet where it will grow and be the best you'd probably go for it. Well, if your crop is chardonnay the best place is probably in northern Burgundy in the Cote de Beaune.” That's when I show them the Puligny Montrechet that I carry. It's quite an eye opener for most. After tasting they usually come back for more.

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