EP 855 Legendary Wine Importer Kermit Lynch Visits Wine Library TV ? Part 3 ? Episode #855

Gary Vaynerchuk and guest Kermit Lynch conclude their discussion on the wine world and finish tasting his wines.

Wines tasted in this episode:

2007 Pallieres Gigondas Racines Gigondas


Latest Comment:

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luca bercelli

94/100

Phenomenal show, so much to learn from a legend of the industry. I wish this episode was 10 hours long!

Tags: gigondas, Kermit Lynch, red, review, Video, wine, wines

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  • lawrenceleichtman

    I drink a lot of French wine under $20 so I don't know why people think that French wine is too expensive. Maybe because high end Burgundy and Bordeaux have become so ridiculously expensive.
    Great guest and fascinating subject matter.

  • John Rogers

    The best guest and it seems the best wines. Kermit and Gary brought the thunder. 3 episodes unbelievable ,yet full of information and great dialogue. I learned from the experience and knowledge that he brought to the table. Isn't this what is is all about.

    QOTD; I don't usually drink french wines but the prices I see are usually over my comfort
    zone except for the cheap ones that have let me down too many times in the past.

  • Thursday

    qotd: I feel it all stems from the huge names in Bordeaux/Burgundy. People want the best wine they can get… and when the best wine in France can be over 1000 dollars a bottle, and the best wine in other countries is significantly less the feeling is that French wine is overpriced…

    I don't personally feel that the majority of French wine is overpriced… however there is also an overwhelming amount of value popping up around the world in places where wine is really taking hold. Great QPR is harder to find in France… not to say that better quality can't be found at respectable prices.

    Great shows… the best I've seen, and I've seen most!

    …can't wait until we see some Kermit on Cindy!!

  • theDude

    theDude is pleased.

  • Great show!!!! Merci beaucoup!

    QOTD: Kermit is right.. I also blame it on Bordeaux and lack of knowledge in general.

    GV: Kistler Chardonnay at $50-60??? Really? Where?

  • NJ Big Chris

    Great Show. Hope we see more Kermit in the future

    QOTD: I don't necessarily think of French wine as overpriced. Then again I am not really a Bordeaux drinker. Although I do love white burgundy. In my opinion the biggest issue with french wine from when i first started drinking it was understanding the whole Terroir and regionalization of the wine industry there. American wine is easy for beginners. Pick a variety and find a price you like. Maybe its good, maybe it isn't. But at least you'll know the grape. French wine if you don't know the region or its style you have no idea what your buying without some wine education. That being said I don't think the majority of American consumers really educate themselves about the wine they are buying. As such they aren't going to spend 40 or 50 a bottle if they don't get it. $50 dollars is a lot of money to spend on a bottle of wine if you don't know what your purchasing. Its easier to just say its too expensive.

  • TLT

    That was f ing ridiculis awesome awesome moore please best show ever!!!!!

  • TLT

    Bordeaux Rules who cares the price.

  • Augustus

    Humbled and honored to have watched these episodes with Mr. Lynch. Please have him back, and soon! Good French wine is expensive, but those in the know can find the values. It's the same with CA. So, that's why the reputation persists.

  • waynoooo daaaaa winoooo

    These 3 Episodes with Kermit were EXTREEEEMELY ENTERTAINING!!!! I could listen
    to Kermit for Hoooooouuuuuuurrrrrs!!!! 25 Bones is a pretty good deal on that Pallieres,
    just got somma that in a Wine Shop in San Diego for 29 Bones & i thought i was doin'
    Good. Another Shop down the street had it for 32 Bones……. At 25 Bones, Vayniaks
    STOCK UP!!!!!!!!!!!!!!!!!

  • waynoooo daaaaa winoooo

    Also, We should have Kermit on YEARLY for on UPDATE in the World of Vino!!!!!!!!!!!!

  • waynoooo daaaaa winoooo

    Even theDude is HAAAAAAAAAAAPPPYYYYYYY !!!!!!!!!!!!!!!!! :O)

  • waynoooo daaaaa winoooo

    You can get their Bottom-of-the-line cuvee for about 45 Bones, but it's kinda
    Raunchy…… I'm on their Mailing List and I just paid 75 Bones per for the GOOD
    STUFF (McCrea Vyd., Dutton Ranch, Durell Vyd, etc.)………

  • What can I say that hasn't already been said… kudos for scoring such a guest and kudos, seriously Gary, for a great interview. Just having Kermit was huge but the stories and comments you teased out were really what made the show!

    Funny you should ask… I just started looking into Burgundy prices given the $40 price tag on most California Pinot. I've long felt that you can get decent deals for Southern French wines but have felt that Bordeaux and Burgundy are not value plays. Now I want to test that hypothesis. I'll have to get back to you though…

  • howlr5

    Kermit, I think you answered your own question. The first growths are so ridiculously priced and raved about which sends the wrong message to consumers who are just discovering Bordeaux. What a shame considering that France has some of the world's best wines. You were a fabulous guest, please stop by WLTV for another 3 part show.

  • kasperhip

    This was one of the best shows EVER in my opinion. Thank you sooooooooo much, Kermit & Gary!
    QOTD: I think that if French wine has a reputation as being expensive, it is not something that the average european consumer worries about AT ALL. For people that don't spend 100 dollars on a bottle of wine, value for money is always the way to go, and I suppose this has a lot to do with how costly it is to bring the wine to where it is sold. My impression is that at a the 15-30 dollar level French and Italian wines offer SO much more than, let's say, the US or South Africa.

  • Rick_Rick

    Kermit reminds me of a kind canadian farmer i know. I can't wait to get my hands on some of the Pallieres, it sounds wonderful.

    QOTD: The largest wine store near me has a huge selection of wine but an incredibly small french selection. I think people are intimidated to buy french wines and feel that they can get better value for their money buying wines from cali, australia, and argentina. Since there is a small demand for french wines there is a small selection.

    Also it needs to be said… that was such an enjoyable 3 part-er. What a great guest.

  • hollisdevillo

    fantastic show. abosolutely monumental. so much to be had from this episode. thanks gary and kermit.

    one reason might be that the 8-20$ bottles that are good are mostly south america, spain, australia and stuff. to get a good french wine, most of the time, you have to go higher, therefore they're seen all the time as expensive. their lowest good bottle is maybe 20$. whereas a malbec can be 8$. so french is always seen as expensive. huge generalization. and just guessing, really.

  • time to try a 25 bone Rhein wine then?

  • Astonishingly few comments on an epic episode.
    How's the number of actual individual commentators? Are the numbers going down compared with last year or 2008?.

    Will the three parts be on the right side? and like the Heidi show made in to one?

  • Hey Gary
    Im a bit sad… I think its going to be very difficult to top this show! =).
    I think what KL said about scoring systems is so to the point. What a gentleman.

  • mochi09

    Awesome show man. I don't have an answer for the QOTD. French wines were the first I turned to once I got the wine bug. You get some good wines for $12-$30 and I don't think it's any different for wines from the US or other regions. Kermit Lynch was amazing. One for the ages.

  • Anonymous

    ” Moreover, in the under $15 range, the pickings for interesting bottles with enough richness (for American palates) gets slim.”

    That’s a good point, and probably why I prefer the inexpensive french wines to the American wines. I find inexpensive American wines bold, but generally lacking depth and character and very often over manipulated/oaked to “enhance” the flavor. I know there are inexpensive american wines I like, but the predominant style that tends to be suited for mass consumption isn’t my cup of tea. I generally buy spanish wine if I’m looking for a cheap fruity wine.

    I’m honestly much more confident in shopping for French/Spanish/Italian/Chilean wines under $15 than American wines. If I up the price point to $25-35 there are tons of domestic wines I like, but in the lower bracket I find it hard to wade through all the same old shit to find something interesting.

  • Anonymous

    by far! It must have really been good, although it seems both their pallets live in the same house.

  • Anonymous

    He does not seem like the modern social networking type, guess he is the exception to your rule GV!

  • brixforbrains

    Wow, that was a treat! Both my copies of Travels on the Wine Route and Inspiring Thirst are heavily abused books (I think I've read Travels, like, 15 times. Always get a kick out of a blank white frame for a vintage chart)
    He definitely inspired me to open my own shop, although mine is still so small I have to go outside just to change my mind.
    With trophy hunting aside, I think Americans have really started to find that French value wine.
    The one the I do notice is the demographic difference of those who embrace it and those who don't.
    My value priced French buyers now are compromised of younger (25-35) buyers who started out seeking that Spanish wine 5-10 years ago and my older (60+) who have had personal experiences with travels to Europe.
    My tough nut to crack are the ones who buy the 15-20 dollar range and enjoy a good fruit/oak wine. Just such a palate difference.
    Unfortunately, to many producers in traditional regions are starting to pander to this style.

  • agentorange

    Great work Gary and Kermit. Thanks for the good edutainment.

    By the way Kermit, we can't believe how often we get served over-salted food when we go out to eat. I loved that story and the thought behind it.

    QOTD# We think the French market is bringing some great quality to our table, even in some of the $10 Cote-Du-Rhones we pick up. Our habits have shifted in the last 5 years probably from buying 10 percent French to around 40 percent French.

  • SourGrapesFC

    This is hilarious (even if it is a deeply serious topic): Sweden boycotts French wine for nuclear testing, and ten years later some Americans boycott them for refusing to go to war in Iraq. It seems like someone will be boycotting the French no matter what they do.

  • SourGrapesFC

    Spot on. If you’re ill-educated these days, you can’t blame it on marketing or the clerk at your local wine shop. Get online and do some research!

  • Ernst

    Wau! Great guest! Great show! He has something to tell! I own quite some wine books, but “Along the wine route” is the only one I read more than 5 times, front to back! I guess this is record for Swiss readers! Motivated by this book, I travelled the wine country in France, and others, and enjoyed talking with wine maker over their wines.

  • SourGrapesFC

    I totally agree. Inexpensive French wines have no problem being what they are, but I have a hard time finding a $10-15 bottle from California that hasn’t been doctored-up in an attempt to taste like Opus One. I would much rather have a nice $12 bottle of wine than knows its limitations than an over-manipulated bottle of marketing plonk.

  • Thomas

    To answer Kermit's question, it's nothing but reputation (earned or not!!!) I live in France and everything is about image. In fact, even the United States has an image here. Some of it is truly deserved, some not so much. Either way, price is governed largely by what people are willing to pay and that in turn is governed by the image they have of the product.

    Just my 2 cents…

    Good show Mr V!

  • corkscrew

    Has to be the first 3 part series….great guest. http://www.winelx.com

  • billandwendywilcox

    First, this is one of our all time favourite multi-part episodes. Kermit Lynch was a great guest, great wine talk and great vibe. Well done! His 'why not a 100 points question” was probing one?

    Second, in Quebec the sale of all alcohol products is run and controlled directly by the provincial government and sold only through their outlets (SAQ). Because Quebec is a French speaking province the connections to France and to French wines is VERY strong. Therefore, there is a strong representation of French wines on the shelves at a wide range of price points. We have no shortage of French wines. We do not consider French wines to be expensive… but we do have some good and slightly less expensive new world wines. Interestingly, we tend to be supplied some American wine but at a higher price point… so we tend to consider American wines as more expensive than French wines.

    Third, we tend to buy by price range. Ours tends to be the $15.00 to $30.00 range with only a few excursions above this if we want to taste an unfamiliar varietal that we heard of from Gary or our local news paper wine columnist.

    Fourth, next time I'm in the mid-Atlantic seaboard region I'm going to swing by Wine Library again to consult with K-Murphy and pickup a bottle of that last wine you were tasting (2007 Pallieres Gigondas Racines). We are dying to compare palates on this one.

    Bill & Wendy Wilcox

    PS
    Belatedly, it was great to see and greet you again in Montreal for your book launch. Hope to have the chance to say hi next time I'm at the WL store.
    B&W

  • Philosoph

    Fantastic show!

    QOTD: I think it's simply because most people who don't have a lot of wine education simply don't know what to buy from France. Most of the recognizable “brands” have insane price tags, and the rest are just kind of a mystery (language barrier doesn't help). Let's say you're starting to get interested in wine, and want to try something from France, but you don't know what, and you aren't familiar with French wine regions. So you walk into the local shop and ask for….what? It just seems like a toss-up compared to other options where you can read the bottle and have some idea what you're getting. I tried this myself recently and picked up a “value” Cotes du Rhone. I don't know if I just got a bad bottle, but it was really terrible. So now I'm less enthusiastic about France, but still willing to give them a shot. How do I find a bottle that's at least palatable? I know one answer is to find an importer or retailer you really trust, like Mr. Lynch, but a large portion of the market isn't aware of what to look for and what not to, so they don't buy from France.

  • Allan

    Well this certainly was Suspense-Week here on WLTV! We've just witnessed a great 3 Parter! Hitchcock couldn't have done it better..

    Good on ya Mr. Vay-ner-chuk

    Thnx for bringing back the old world perspective.!.!.!.!.!.!.!.! ; )

  • True, why do we hate the french? Because of their bloody good wine perhaps 🙂 and their darn delicious chocolate!

  • CharlieTN

    Absolutely epic episode. And I can't believe GV made it through all 3 parts without mentioning the awesomeness of the name “Kermit”.

    QOTD: I think the reputation comes from a number of things. First of all, French wine also has the reputation of being the best, so people are automatically primed to expect it to be expensive. Second, even though there are lots of values in France, the most expensive wine in the world is still French (with some exceptions, I'm sure). The Euro-Dollar exchange rate doesn't help. And the highly enigmatic AOC system is very intimidating, I think, to novice wine drinkers. All this, combined with the fact that reputations in general last a lot longer than they're worth… and there you have it.

  • cellarrat5

    Its like shark week, only better.

  • cellarrat5

    The dude abides.

  • Fantastic trio of episodes. Loved it.

    QOTD: It's not easy to get good french and italian wine in the US (beyond the not-so-great examples in the local mega-mart). In my humble opinion one has to acquire one layer of wine knowledge to break past the price perception – some minimal regional to varietal understanding that can map to peoples familiarity with the US wines are packaged. It's taken me a couple of years of focused buying and trying lots of French and Italian varietals to break past the price perception as I try to understand and be more educated about wine and the value of wine.

    I also think Restaurants have firmly engrained this perception in the US – the classic 100LB wine 'book' (list) filled with French wines with crazy 4 figure and more prices sets a tone even today.

  • binarycache

    Just bought his book, can't wait to read it. Best shows ever!

  • castello

    Sold out!!!!!!!!!!

  • theDude

    Ya, out there fighting nihilist a**holes so everyone can sleep safe at night!

  • SourGrapesFC

    100 point show! Excellently balanced, weighty without being heavy, loads of second-, third- and fourth-tier nuances, it lasts for days, and has an excellent finish (and I detected just a hint of Sasha near the end).

    You've had great shows and great guests before, GV, but you really and truly brought the thunder this week. Thank you, Gary, and thank you, Kermit.

    QOTD: I drink mostly French and Spanish wines because I can't afford anything decent from California. I think the general reputation of French wines as expensive might come from an overall cultural perception in the US of anything French being fancy or “posh” (sorry for the British-ism, but we don't have a word that means exactly that in the US) and therefore expensive. I think it probably has more to do with couture fashion than wine.

  • No kidding?? I need to get on their list! Thanks, Waynoooo!!!!

  • b777capt

    Great series of shows! I waited until the 3 rd episode to start watching just so I could watch them together. Absolutely fascinating!

    QOTD: I think one of the biggest factors in our belief that French wines are expensive has to do with the emphasis the press has put on the premier crus/first growths and the huge number of other wines that we don't know enough about to want to buy.

  • Bill

    Super show — 3 benchmark episodes. Great fun!

    QOTD: Why are French wines perceived to be expensive? Availability of moderately priced French wines is the #1 factor. I can readily find reasonably priced quality wines from California, Washington, Oregon, Australia, New Zealand, Chile, and Argentina. Sometimes I get lucky with wines from the continent, but not often.

    I use publications like the Wine Spectator and Wine Advocate to create lists of wines to try. How often do local merchants have those wines? For wines on the continent, it's something less than 10% of the time. The other group from which I do buy a lot can be found 20-30% of the time.

    The French wines that can be found typically ARE expensive, and this creates a downward interest-level spiral. Higher prices on what's available lowers demand as does low availability of moderately priced quality French wine. That means the ones that make it here languish on the shelves because people don't know them and have found other wines they like instead.

    So, if they were available and at competitive prices, I'd buy them. Meanwhile, my only option is to continue to experiment with online purchases, but having no reasonable local retail access is a huge disincentive. As a result, France remains under 1% of my cellar.

  • Anonymous

    hey, I think I’m a nihilist!?

  • Gary,
    One of your best shows ever. I have been a huge fan of Kermit Lynch for years so it was very nice to hear his observations. I believe he has one of the best palates for French wine out there. It is sad that French wine still has the stigma of being mysterious and out of reach for the average wine consumer. I believe it is this stigma that makes people think it is over-priced. So many folks will spend a boatload of money on a Napa cab without even thinking about it but will shy away from a Gigondas for thirty bucks. They are afraid of it, do not have the confidence in it, are not sure what they are getting and do not want to take the time to educate themselves and their palate. This is what you preach from the rooftops and I believe you have gotten many to give different wines a try. Kermit is so focused on french wines and knows them like the back of his hand that it is probably hard for him to understand the consumers reticence when it comes to a french wine purchase. Once the consumer has the confidence and knows what they are purchasing, all that goes away and they realize what a great value french wines are… with the exception of wines like DRC of course. That is a whole new subject. Thanks for having Kermit on your show. Cheers!

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