EP 907 Licorice and Wine Pairing

Gary Vaynerchuk wanted to share his love of licorice by trying out some new wine pairings. He tries a white Rioja, an Italian Primitivo, and a Californian Zinfandel with Panda Licorice, with some interesting results!

Wines tasted in this episode:

2000 Lopez De Heredia GravoniaRioja
2008 Traturri Primitivo Di SalentoSalento Rosso
2008 Neal Family ZinfandelNapa Red Zinfandel

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luca bercelli


‘This is like Marky Mark and the family bunch’

Every wine snob in the world should be restrained and forced to watch this episode

Tags: red, review, Rioja, Video, white, wine, wines, zinfandel

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  • J Crazy

    QOTD: At a party. Chic comes up to me. Here’s some licorice root. It turned out to be peyote.

  • Licorice and salmiac. True licorice root can really enhance chocolate. Thera are lots of manufacturers that make licorice, salt and strong, not the red ( strawberry????) thingy that US consumers eat. Licorice should taste licorice, like a deep hot grenache wine.Fazer, Sweet Corner, Marabou, Cloetta, Haribo, Weber and so on. Northern European licorice is the only licorice worth eating 😀
    Gary I promise to give you some real salty stuff if I get to visit WL sometime in the future.

    Pernod, Anisette, Raki, Ouzo are all beverages that are close to the real licorice taste
    QOTD: Have one that is really good for us Scandinavians. Salty licorice marmelade frogs dipped in a little sugar and then paired with a special dessert wine. Can’t give the name of the wine since it’s my trade secret. But it’s a great way to finish a chocolate tasting.

  • Anonymous

    Hey Gary, loved the show today even though I consider black licorice one of the nastiest foods on this earth.

  • QOTD: Favorite licorice experience would have to be family road trips as a child with a bag of licorice to share as the family.

    Glad to see that @kmurph was crushing it late into the night!

  • purplegrillz

    Love the pairing show, pairing shows are my favorite. Favorite Licorice experience? Probably discovering Blackjack gum. Its tastes like licorice but it lasts for a long time. I think I actually posted a comment about pairing Blackjack with Aussie Shiraz about a year ago.

    Mott, I thought you were the master of “The 85 Swing”? It is a sad day, the great Mott has fallen.

  • Saritasalcedo

    CKC here !!!! Thank you for that awesome Traturri suggestion ! DEf going to look for it and try it !!! Loving the price!!! good luck on your show today !!! won’t be able to listen to it I will be at the Theater!!

  • Anonymous

    Thanks for getting the Lopez Heredia Gravonia on WLTV. One of my fav all time whites! Such a unique wine, can’t wait to try it with liquorish.

  • #1 & #2 seem intriguing wines…can’t ignore that QPR.
    QOTD: jeez…got nothing…did not learn to appreciate licorice for some reason until I was out of college…despite growing up with a lot of anise and sambucca around…

  • Please have the “review at cork’d” open in a new window instead of the same page. Thanks

  • Hampus Landelius

    Thanks for a fun pairing, I had some delicious Finnish salt licorice today and it was awesome. What wine pairs with salt licorice? My best licorice moment was when I tasted some Icelandic chocolate licorice and had it with milk (A must try). If you would like me to send over some Scandinavian Salt licorice I?ll gladly do it!
    All the best / Hampus

  • waynooo daaa wino


  • Prion911

    I love the assumption that CKC’ers are cost conscious!
    Love licorice though. I am sorry that you prefaced no “adult” stories (not that I have one) but I would have been curious to hear others use of the stuff!

  • waynooo daaa wino


  • Anonymous

    Nice show. Love the road trips and it’s always nice to see a KMurph appearance (even if GV is, apparently, a slave-driver). 😉

    Just happened to notice the Gravonia last week in my LWS, and only passed on it because it would have been a lousy pairing with the meal we had planned. (I went with a fresh, acidic albarino, instead, which really worked perfectly.) I think I need to go back and pick up the Gravonia for tomorrow night’s NC Cindy tasting. You are coming, right, GV? 🙂

    QOTD: Black licorice is like pure chocolate, for me – just a little too overpowering. I enjoy my annual black jellybeans for Easter, though.

  • marcbelgium

    Nice, funny episode. Love the Streetgoing.
    But, I don’t see the importance why you should pair licorice to wine.
    It’s just like paring wine to …… chips or candy. No, not my cup of tee.

    QOTD. I don’t eat licorice.

  • Geoalb

    UUUGHHHH….I hate Licorice!

  • Anonymous

    QOTD: Anytime I’m eating black licorice it is an experience for me. When i have some it is gone within a day.

    Will need to try a wine licorice pairing, seems a bit sideways but I like it.

  • Hey just read that the NY Jets are $750M in debt….GV, are you getting ready to angle for a hostile takeover? Don’t laugh Mott, the Giants are $650M in the red too…
    nice new stadium though…

  • Anonymous

    Nice show. Not a licorice fan. Always like the wandering the office, because you get real reactions.

  • Anonymous

    LOVE black licorice. Lincoln is home to Licorice International and they have some crazy stuff. I get something new every time I stop in there. https://www.licoriceinternational.com/licorice/pc/viewContent.asp?idpage=44

  • waynooo daaa wino

    I waaaaaaaaaaaants somma daaat Primitivo !!!!!!

    qotd: Likes Licorice, but can’t think of any Outstandin’ Experience wit it…….

  • Anonymous

    QOTD: I’ve never really tried real licorice before but if it tastes like anise like I’ve heard it does I’m not sure I’ll like it, although I’m slowly warming to that flavor profile. The only licorice I’ve ever had was the bright red twizzlers that my mom used to love and I was never a huge fan of that.

  • Way down South..

    Hi Gary, Greetings from Mendoza, Argentina… How about pairing black licorice with BONARDA… Luv the show…

  • Don’t get perverted and KMurph said she wanted to do something “funky”? She’s a doll. 🙂

    Good show. I, like Mott, am not a fan or the black licorice and the red looked a tad stale. Don’t hate on the bright red Twizzlers. Good stuff.

    QOTD: Nothing special about my licorice experiences other than I used to devour miles of the stringy-style many moons ago for maybe 5 cents a pound. Yum


    P.S. Will be listening to you tonight.

  • Phil G

    Go Blue!

  • Phil G

    Like the WL backstage tours.

    QOTD – i’m coming up blank.

    Good luck tonight!

  • Allan

    Drinkin’ a half bottle of 2004 Costasera Amarone from my good friend Masi tonite. And it’s rockin’!!! Just the right balance between sweet and sour…

    92p. Seek it out everybody!!! ;0)


  • Anonymous

    Interesting show. I never would have picked a white Rioja as being the best pairing with licorice. On the other hand, I also would not have picked Zin (or Primitivo). My thought would have been a Cab with licorice notes or perhaps a Bordeaux.

    QOTD: I’m not a big licorice fan, at least not of the true anise flavored black licorice. I think the taste is a little strong. Having said that, I think my favorite licorice memory would have been going to the movies with my friends when I was about 10 years old and eating Good & Plenty candies.

  • 1st two wines sound awesome. Of course the traturri is sold out now 🙂 Its all good though. I think I recall seeing that one at one of the LWS before.

    QOTD: No stories. I really am not a fan of black licorice. at all.

  • QOTD; I think the Panda rocks, but the best is on the Oregon coast, Tillamook licorice ice cream.

  • Ratioann

    oooh I’ll come out of lurkdom for licorice. I like to just the tubs of black at costco sometimes and work my way through that. Licorice flavored taffy is even better, but I have to travel to get it. Hate that red stuff.

  • RobinC

    QOTD: Interesting story – licorice is one of the few foods that made me throw up. So as far as I’m concerned, you don’t need to do a wine pairing with popcorn balls or liver. This was all back in elementary school, but it seems like yesterday.

  • sapdog

    QOTD: Simple – Pontefract cakes. Don’t give me that salty Dutch stuff – though it might be an interesting wine pairing…with Retsina. Nope get you hands on real English Pontefract cakes.

  • John__J

    qotd: dark licorice and Cornas

  • QOTD: Pontefract cakes all the way.

    Also, my heart was broken when Mott forget to pan to the jersey.

  • Anonymous

    Your grades for this episode. Gary A, K-Murph A++, Mott C: Love the concept Gary. All always a pleasure to watch. More K-Murph please.
    QOTD: I don’t eat it.

  • Anonymous

    I totally agree about K-Murph. I think she has a ton to offer the show.

  • Viura’s are awesome, but the show was pretty meh.

    QOTD: None

  • Anonymous

    Movies + Licorice = 😉

  • Anonymous

    QOTD: Licorice is nasty in my opinion.

  • K is for Kate

    I really like the Australian licorice, the kind with treacle in it. I would have to say that my best licorice experience was randomly picking up some *chocolate covered licorice* at the drug store counter. It’s not a pairing I would have thought up on my own, but I adore the combo now. It inspired me to try absinthe with chocolate liqueur, which makes a brilliant cocktail.

    I have some of the 1999 vintage of the Lopez de Heredia Gravonia in my cellar right now and after this show I am definitely considering breaking out the licorice when I pop it.

    Sadly, I am entirely without licorice in my home right now.

  • K is for Kate

    I second being curious about pairing Aussie wines with Aussie licorice! I may just have to try that on my own.

  • Gary you need to check out a shop down the street from me started by a couple of retired ladys, Licorice International. they have it all.
    best wishes, Fuzzball – bin 105

  • Chinon Rouge

    Fun show. I imagine that licorice in general is difficult to pair with wine.

    Who remembers the spaghetti like grape licorice from Walt Disney World from the 1970’s? Good times.

  • Anonymous

    I didn’t know you were a Licorice fan….

  • I love the travelling during the show! KMurph rocks, period. Primitivo sounds awesome…fits in with my price range as a student.

    QOTD: I used to go to this homemade candy store on our summer family vacation. My sister and I would always pick up their licorice whips…yum!

  • to me, licorice means travel. Whenever I travel, go on vacation, or just go for a long drive, make sure I have some Licorice.

  • QOTD: You haven’t tried licorice until you tried Danish licorice. It’s really strong, very very salty and flavored with salmiak. In Denmark, some licorice is actually labeled ‘For grown ups only’ because it increases your blood pressure. Those are of course the best. If you ever get the chance, try Turkish Peber (Tyrkisk Peber) og Piratos. I’m not sure, which wine could stand up to those, though. I usually pair it with strong tea, preferably mint.
    Disclaimer: Admitted, I’m Danish 🙂

  • Tomas

    Note: Panda is a Finnish product (made in Finland since 1920). And Turkish Pepper is also a Finnish product, made by Fazer (a Finnish company founded in 1891). So, Finnish licorice and Finnish salmiakki licorice are the best.

  • Anonymous

    I remember that in my childhood, licorice, was distinctly too strong for me, and practically burned my tongue. But for a dozen years, or so, now, I’ve countedamong my favorite wines, those Monastrells of the Jumilla, w/ their distinct licorice and Earthy over and under tones.
    QotD – variations on the flavor profile of anise, etc., really, as much as licorice, actual, or flavor… I enjoy it as an undertone of exotic soft drinks.
    Much better still, is Pernod, on the rocks, or w/ a splash of soda. Or Absinthe, same, mostly w/ no sugar. Next, Fernet Branca/Underberg, 50cl, up. Then Pastis, chilled,strained. Then Sambuca, side, or in coffee.


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