EP 649 Tasting College Kid Wines with Jake and Amir from College Humor

Gary Vaynerchuk visits the College Humor office to teach Jake and Amir about wine.

Wines tasted in this episode:

2006 Chat.st Michelle Indian Wells RieslingColumbia Valley Riesling
2006 Bodegas Norton Reserve MalbecArgentine Malbec
2006 Chateau Pesquie Les TerrassesVentoux/Luberon/Nimes

Links mentioned in today’s episode.

Latest Comment:

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Luca Bercelli

78/100

line of the day – ‘i think I just puked a little’

You can count the episodes of WLTV that I don’t like on one hand and I’m afraid this one goes on the list. The two guests added nadda to the wine chat, threw GV off his stride, and most importantly weren’t anywhere near a funny as they thought they were. Shame as the first college humour episode was a winner.

Tags: Argentina, malbec, red, review, Video, washington state, white, wine, wines

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  • Abbe Faria

    In theory it could have been a great show (crossing audiences, educating wine neophytes on camera, and giving everyone a good laugh as a bonus). Unfortunately it just didn’t work. After watching this show I checked out the College Humor site and saw some 6 or 7 Jake and Amir videos, and actually found them very original and funny. But I think it was a mistake for them to have done the show in character, because it deprived us of the honesty and “realness” we want from guests. Not a big deal though, just a lesson learned.

  • Abbe Faria

    In theory it could have been a great show (crossing audiences, educating wine neophytes on camera, and giving everyone a good laugh as a bonus). Unfortunately it just didn’t work. After watching this show I checked out the College Humor site and saw some 6 or 7 Jake and Amir videos, and actually found them very original and funny. But I think it was a mistake for them to have done the show in character, because it deprived us of the honesty and “realness” we want from guests. Not a big deal though, just a lesson learned.

  • chadd

    QOTD: 2000 chateau margaux pavillon rouge..200 bucks…and no i would not pay double what kind of stupid question is that???

  • chadd

    QOTD: 2000 chateau margaux pavillon rouge..200 bucks…and no i would not pay double what kind of stupid question is that???

  • thats what amir does, it’s acting.

  • kowabungah

    thats what amir does, it’s acting.

  • Wow. lots of comments.

    Thanks for doing different stuff Gary. Maybe this wasn’t the most wine-nerdy episode ever, but one of the reasons people keep coming back to WLTV is because its not like anything else. Perhaps this show wasn’t a huge success, but you’re an outside the box kind of guy and a lot of us appreciate it.

    On the flip-side, a lot of us would love a nerdy show about some wine we’ve never heard of before for the next episode. How bout an episode about Cotes du Rhone WHITE wine. hugely under appreciated.

  • Wow. lots of comments.

    Thanks for doing different stuff Gary. Maybe this wasn’t the most wine-nerdy episode ever, but one of the reasons people keep coming back to WLTV is because its not like anything else. Perhaps this show wasn’t a huge success, but you’re an outside the box kind of guy and a lot of us appreciate it.

    On the flip-side, a lot of us would love a nerdy show about some wine we’ve never heard of before for the next episode. How bout an episode about Cotes du Rhone WHITE wine. hugely under appreciated.

  • Lafayette

    OMG, you wine people suck… Does everything about wine needs to be that serious? I guess you buy wine to drink it alone in a basement and sob about your life. I live in Belgium, near the border of france and often go out to buy wine from local chateaus and those people there (REAL wine connaisseurs btw)are laughing and joking all day. Get over yourselves people!
    Jake and Amir are freakin awesome.
    And oh yeah, most expensive wine was chateaunauf-du-pape reserve 2006, i won’t mension the price but the wine is really overrated

  • Lafayette

    OMG, you wine people suck… Does everything about wine needs to be that serious? I guess you buy wine to drink it alone in a basement and sob about your life. I live in Belgium, near the border of france and often go out to buy wine from local chateaus and those people there (REAL wine connaisseurs btw)are laughing and joking all day. Get over yourselves people!
    Jake and Amir are freakin awesome.
    And oh yeah, most expensive wine was chateaunauf-du-pape reserve 2006, i won’t mension the price but the wine is really overrated

  • Jay

    To the handful of losers coming out the woodwork claiming it’s just old people who didn’t like this episode: No, kids, it’s that many of us are professionals and respect Gary from a business perspective (in addition to the wine perspective) and this show being such failsauce has a negative impact on both aspects of his brand (personal and business).

    The fact that the two guests were humorless douchebags is really a secondary matter. The primary concerns are around Gary’s guest selection and ability to provide a worthwhile review of the wines, and in turn, the impact a bad show has on his brand (personal and WLTV).

    The vast majority of the college dopeheads out there aren’t (and won’t be) significant wine buyers or drinkers anyway and any fear of not reaching them by not having episodes like this is most certainly an unreasonable fear. The ones who are interested in learning about wine will watch and appreciate your normal episodes of WLTV.

    To put it another way, among the college-age audience, you aren’t gaining any eyeballs by having Jake and Amir on the show that you wouldn’t already have watching your show’s other episodes. If they’re watching the episode for Jake and Amir, they’re not your relevant audience and are more than likely missing the point of the show to begin with.

    And from a wine review perspective, a branding perspective, and a guest selection perspective, this show was near worthless.

  • Jay

    To the handful of losers coming out the woodwork claiming it’s just old people who didn’t like this episode: No, kids, it’s that many of us are professionals and respect Gary from a business perspective (in addition to the wine perspective) and this show being such failsauce has a negative impact on both aspects of his brand (personal and business).

    The fact that the two guests were humorless douchebags is really a secondary matter. The primary concerns are around Gary’s guest selection and ability to provide a worthwhile review of the wines, and in turn, the impact a bad show has on his brand (personal and WLTV).

    The vast majority of the college dopeheads out there aren’t (and won’t be) significant wine buyers or drinkers anyway and any fear of not reaching them by not having episodes like this is most certainly an unreasonable fear. The ones who are interested in learning about wine will watch and appreciate your normal episodes of WLTV.

    To put it another way, among the college-age audience, you aren’t gaining any eyeballs by having Jake and Amir on the show that you wouldn’t already have watching your show’s other episodes. If they’re watching the episode for Jake and Amir, they’re not your relevant audience and are more than likely missing the point of the show to begin with.

    And from a wine review perspective, a branding perspective, and a guest selection perspective, this show was near worthless.

  • CaseyLee

    love this one too ! just watched it for the second time great guest great sense of humor. fun episode.

  • CaseyLee

    love this one too ! just watched it for the second time great guest great sense of humor. fun episode.

  • OK episode but the guys really didn’t add anything to the episode for me. I like it when your guests are more than just props.

  • OK episode but the guys really didn’t add anything to the episode for me. I like it when your guests are more than just props.

  • terroirist

    That was just terrible.

  • terroirist

    That was just terrible.

  • Robb

    GV,

    Why? What’s the fascination with so-called “College Humor.” These guys give smart, funny, college kids a bad name – for they are neither. I haven’t been able to make it through either of your two episodes with this crew. (And I watch every single episode!) I understand the desire to address newbies to the wine world, but find some more interesting or funnier newbies. This was painful, again.

    Robb

  • Robb

    GV,

    Why? What’s the fascination with so-called “College Humor.” These guys give smart, funny, college kids a bad name – for they are neither. I haven’t been able to make it through either of your two episodes with this crew. (And I watch every single episode!) I understand the desire to address newbies to the wine world, but find some more interesting or funnier newbies. This was painful, again.

    Robb

  • Slushpuppy

    Why would you want to do a show with these idiots that don’t buy wine, and don’t drink wine, and don’t want to learn anything about wine???
    I know you want to “mix it up a bit”, so instead of these twirps, why not just pick anyone at random that is buying wine in your store? At least it would be someone with an interest in wine at some level.
    Smell it first. TR

  • Slushpuppy

    Why would you want to do a show with these idiots that don’t buy wine, and don’t drink wine, and don’t want to learn anything about wine???
    I know you want to “mix it up a bit”, so instead of these twirps, why not just pick anyone at random that is buying wine in your store? At least it would be someone with an interest in wine at some level.
    Smell it first. TR

  • Brandon S

    As a college student, I’ve been a fan Collegehumor.com since its inception. I think this could have been better than an abject failure with Jake alone. But the persona Amir has adopted of late is about on par with a poop joke.

    This episode is, to me, indicative of a larger issue. You’ve had some great guests who have been engaging, informative and thought provoking. But they’re people in the wine game who have come to share not only interest, but knowledge. I never see the point in hosting guests who bring nothing to the table but their quasi-notable name and their raw ignorance. We watch the show to learn about regions, styles, movements, producers, history, etc., not to see someone else fail to do so. I friggin love the show, man. But c’mon.

  • Brandon S

    As a college student, I’ve been a fan Collegehumor.com since its inception. I think this could have been better than an abject failure with Jake alone. But the persona Amir has adopted of late is about on par with a poop joke.

    This episode is, to me, indicative of a larger issue. You’ve had some great guests who have been engaging, informative and thought provoking. But they’re people in the wine game who have come to share not only interest, but knowledge. I never see the point in hosting guests who bring nothing to the table but their quasi-notable name and their raw ignorance. We watch the show to learn about regions, styles, movements, producers, history, etc., not to see someone else fail to do so. I friggin love the show, man. But c’mon.

  • zonk59

    I don’t think the Jake & Amir were all that funny, and I think some people are really over reacting with their criticism.

    It’s like tasting wine, some wines are to my liking and some are not. I’m not going to stop trying all wines just because I happen to drink one that’s not to my taste, and Im not going to stop watching Garys show just because some are shows are more to my pallet than others.

  • zonk59

    I don’t think the Jake & Amir were all that funny, and I think some people are really over reacting with their criticism.

    It’s like tasting wine, some wines are to my liking and some are not. I’m not going to stop trying all wines just because I happen to drink one that’s not to my taste, and Im not going to stop watching Garys show just because some are shows are more to my pallet than others.

  • Myke

    Just here because of the Jake and Amir crossover. I hadn’t heard of this show before and I may be back for more. I’d also like to see more shows for wine noobs like myself; this reminded me a lot of John Cleese’s Wine for the Confused.

  • Michael D

    Hey BT [and other fans of Jake and Amir],

    If my favorite comedian was a guest on WLTV and he/she received so many negative comments, I would probably feel that the guest was treated unfairly ?as I believe you do in this case. I get why fans of Jake and Amir are upset by the rough treatment of their favorite funny guys, and I respect you and the others who have defended them ? especially in the face of so much contrary opinion. It shows character.

    However, it might not be fair of you to accuse the majority of Gary?s fans of being pretentious. The fact that someone does not find Jake & Amir to be amusing doesn?t mean that they are a snob. In my case at least, it just means that I am too old to appreciate their style of humor as seen in this WLTV episode, and I think that many of the WLTV fans are at least somewhat older than you, Jake, and Amir. However, if you go back into the archives and view other episodes of WLTV and read some of the comments for each episode you watch, I think you will see that most of Gary?s fans are not at all snobbish & they don?t consider wine-loving to be a special club; and I have never read a negative or disrespectful comment based on anyone?s age.

    I watch WLTV for much the same reason you do ? to learn more about wine and to find good wine value for the money. Along the way, it?s nice to be entertained, which is why I think Gary includes guests ? to entertain and inform. For me, Jake and Amir did neither of those things. I would much rather see you as one of Gary?s guests because you have a real interest. Amir couldn?t even fake it.

    As you say, you have only watched two episodes of WLTV, and maybe that is not enough exposure to form an accurate opinion of the WLTV fans ? just like it is unfair for viewers to be so negative about Jake & Amir after seeing them only on this WLTV episode. Humor is totally subjective and contextual, and to me [not being familiar with them] their brand of humor just did not seem to work on this program.

    However, the video of Amir taking the $500,000 half-court shot was very funny! If their work is generally that good, I can understand why they have so many loyal fans.

  • Myke

    Just here because of the Jake and Amir crossover. I hadn’t heard of this show before and I may be back for more. I’d also like to see more shows for wine noobs like myself; this reminded me a lot of John Cleese’s Wine for the Confused.

  • Michael D

    Hey BT [and other fans of Jake and Amir],

    If my favorite comedian was a guest on WLTV and he/she received so many negative comments, I would probably feel that the guest was treated unfairly ?as I believe you do in this case. I get why fans of Jake and Amir are upset by the rough treatment of their favorite funny guys, and I respect you and the others who have defended them ? especially in the face of so much contrary opinion. It shows character.

    However, it might not be fair of you to accuse the majority of Gary?s fans of being pretentious. The fact that someone does not find Jake & Amir to be amusing doesn?t mean that they are a snob. In my case at least, it just means that I am too old to appreciate their style of humor as seen in this WLTV episode, and I think that many of the WLTV fans are at least somewhat older than you, Jake, and Amir. However, if you go back into the archives and view other episodes of WLTV and read some of the comments for each episode you watch, I think you will see that most of Gary?s fans are not at all snobbish & they don?t consider wine-loving to be a special club; and I have never read a negative or disrespectful comment based on anyone?s age.

    I watch WLTV for much the same reason you do ? to learn more about wine and to find good wine value for the money. Along the way, it?s nice to be entertained, which is why I think Gary includes guests ? to entertain and inform. For me, Jake and Amir did neither of those things. I would much rather see you as one of Gary?s guests because you have a real interest. Amir couldn?t even fake it.

    As you say, you have only watched two episodes of WLTV, and maybe that is not enough exposure to form an accurate opinion of the WLTV fans ? just like it is unfair for viewers to be so negative about Jake & Amir after seeing them only on this WLTV episode. Humor is totally subjective and contextual, and to me [not being familiar with them] their brand of humor just did not seem to work on this program.

    However, the video of Amir taking the $500,000 half-court shot was very funny! If their work is generally that good, I can understand why they have so many loyal fans.

  • Tofferotti

    It seems like lots of people have strong opinions on this episode. I’m semi young and have a pretty juvenile sense of humor but this show was a big let down. I don’t know much about Collegehumor but these guys seemed more like high schoolers in a class they hated. The other two from Collegehumor were at least entertaining. It seemed to me as though Gary was feeling that too. He had a look at some times as though he wanted to boot them out of the screen and go on with the show.

  • Tofferotti

    It seems like lots of people have strong opinions on this episode. I’m semi young and have a pretty juvenile sense of humor but this show was a big let down. I don’t know much about Collegehumor but these guys seemed more like high schoolers in a class they hated. The other two from Collegehumor were at least entertaining. It seemed to me as though Gary was feeling that too. He had a look at some times as though he wanted to boot them out of the screen and go on with the show.

  • Elliot K

    GV,

    You should really take the time to meet with your guests before you put them on the show. These two clowns were painful to watch and brought nothing to the episode whatsoever. In fact, they made me ashamed to be affiliated with the CKC

    – Elliot K. (The Original CKC Representative) *Episode 225

  • Elliot K

    GV,

    You should really take the time to meet with your guests before you put them on the show. These two clowns were painful to watch and brought nothing to the episode whatsoever. In fact, they made me ashamed to be affiliated with the CKC

    – Elliot K. (The Original CKC Representative) *Episode 225

  • Rachel S

    I liked this! I guess I’m one of the people this video was trying to bring in. I would never have found this site if I wasn’t a Jake and Amir fan, but now I’m going to bookmark it! I do think it would have been a more productive show without the goofiness, but it wouldn’t have been so much fun!

  • Rachel S

    I liked this! I guess I’m one of the people this video was trying to bring in. I would never have found this site if I wasn’t a Jake and Amir fan, but now I’m going to bookmark it! I do think it would have been a more productive show without the goofiness, but it wouldn’t have been so much fun!

  • aka (also known as) you know that…..

    This is somewhat painful to watch the “schtick” got boring on the second wine when they’re repeating the same jokes, yes there was some funny stuff.

    Also, I’m calling BS on them watching every episode. If they watched them then they would at least have some nomenclature to use instead of misusing sulfites, tannins and acid. “What’s the QOTD?” come on guys

    QOTD: 1996 Dom Perignon; no I would not buy it from you at twice the price, but may at a restaurant with the right company. So if you happen to be working at that restaurant, they yes I would buy it from you at twice the price, otherwise no.

  • aka (also known as) you know that…..

    This is somewhat painful to watch the “schtick” got boring on the second wine when they’re repeating the same jokes, yes there was some funny stuff.

    Also, I’m calling BS on them watching every episode. If they watched them then they would at least have some nomenclature to use instead of misusing sulfites, tannins and acid. “What’s the QOTD?” come on guys

    QOTD: 1996 Dom Perignon; no I would not buy it from you at twice the price, but may at a restaurant with the right company. So if you happen to be working at that restaurant, they yes I would buy it from you at twice the price, otherwise no.

  • Nothing is ever wasted, there is a story to be learned from everything.

  • Nothing is ever wasted, there is a story to be learned from everything.

  • maike

    geez, reading these comments… these people obviously have no idea who jake and amir are.
    they’re playing CHARACTERS.
    the awkward-ness is on purpose.
    so chill the fuck out.

  • maike

    geez, reading these comments… these people obviously have no idea who jake and amir are.
    they’re playing CHARACTERS.
    the awkward-ness is on purpose.
    so chill the fuck out.

  • mrfroopy

    If this is the future of America, then I am even more scared than I was before.. I hate to say it but that’s not college humor, its the humor of 12 year olds who think its college humor.. sorry, kind of sad.. again.. this is web 2.0? They might be clever in some way but not clever enough. I know tons of actually funny people this age.

  • mrfroopy

    If this is the future of America, then I am even more scared than I was before.. I hate to say it but that’s not college humor, its the humor of 12 year olds who think its college humor.. sorry, kind of sad.. again.. this is web 2.0? They might be clever in some way but not clever enough. I know tons of actually funny people this age.

  • Nick G

    I’m a CKC, and I have been a devoted watcher for quite a while (I have the original black wrist band). I read quite a few posts, man this is a heated one. If you didn’t like it, you should look at it as being one of the few mediocre ones out of many incredible shows. If you did like it, that’s great. Gary is just going outside the box, and trying to bring new people to wine, which is what the world needs (although more wine drinkers means higher demand, and therefore higher prices. Oh well, it’s worth it!). It was not my cup of tea, but I’m sure it reached someone. Thank you for doing what you do, and keep up the good work Gary!

  • Nick G

    I’m a CKC, and I have been a devoted watcher for quite a while (I have the original black wrist band). I read quite a few posts, man this is a heated one. If you didn’t like it, you should look at it as being one of the few mediocre ones out of many incredible shows. If you did like it, that’s great. Gary is just going outside the box, and trying to bring new people to wine, which is what the world needs (although more wine drinkers means higher demand, and therefore higher prices. Oh well, it’s worth it!). It was not my cup of tea, but I’m sure it reached someone. Thank you for doing what you do, and keep up the good work Gary!

  • Cuse Wino

    Mixed reviews and I will say take it for what it was. Some funny stuff, some repetitive jokes and little wine knowledge. Will be back for the next episode

  • Cuse Wino

    Mixed reviews and I will say take it for what it was. Some funny stuff, some repetitive jokes and little wine knowledge. Will be back for the next episode

  • This is a hilarious video…. my pity goes out to those who are too pretentious and stiff to appreciate this comedy…

  • This is a hilarious video…. my pity goes out to those who are too pretentious and stiff to appreciate this comedy…

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