EP 712 Brice Jones, founder of Sonoma-Cutrer

Gary Vaynerchuk interviews Brice Jones, a true entrepreneur a California wine legend.

Wines tasted in this episode:

2007 Emeritus Russian River Valley Pinot Noir
2006 Emeritus Pinot Noir Sonoma Coast – William Wesley Vineyard

Links mentioned in todays episode.

Latest Comment:

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luca bercelli

93/100

Great episode; most notable for the worst wine story ever (told by Bryce) and a blossoming bromance between the old and the new. Well worth watching

Tags: california, Pinot Noir, red, review, Russian River Valley, Sonoma, Video, wine, wines

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  • Roland

    First. Awesome.

  • Roland

    First. Awesome.

  • Bwizzle

    Great…almost 1..Actually came back to see the video with the hot lady…not quite what I was expecting.

  • Bwizzle

    Great…almost 1..Actually came back to see the video with the hot lady…not quite what I was expecting.

  • Everyone check out the forum!!!!!!!!

    http://tv.winelibrary.com/forum

  • Everyone check out the forum!!!!!!!!

    http://tv.winelibrary.com/forum

  • Phenomenal story….you get sucked into his voice and delivery…fantastic!

  • Phenomenal story….you get sucked into his voice and delivery…fantastic!

  • Really picked it back up after the last episode.

    QOTD: Great scene with a FABULOUS girl and actually had the 2005 Pomum Shya Red to wash it all down. We had the whole restaurant to ourselves and the food was made that much better, too.

  • Really picked it back up after the last episode.

    QOTD: Great scene with a FABULOUS girl and actually had the 2005 Pomum Shya Red to wash it all down. We had the whole restaurant to ourselves and the food was made that much better, too.

  • Joe Trdinich

    Brice was the best guest you have ever had. What a guy!

  • Joe Trdinich

    Brice was the best guest you have ever had. What a guy!

  • Selena

    I really liked this show and Brice was a great addition to the show!!!

  • Selena

    I really liked this show and Brice was a great addition to the show!!!

  • philoxera

    QOTD: Dom. St Nicholas, Fiefs Vendee. I was on the Atlantic coast of France, on the longest day of the year with my wife. We watched a glorious sunset and our two young sons made sand castles on the beach. Irreplaceable day!

  • Phil Oxera

    QOTD: Dom. St Nicholas, Fiefs Vendee. I was on the Atlantic coast of France, on the longest day of the year with my wife. We watched a glorious sunset and our two young sons made sand castles on the beach. Irreplaceable day!

  • juan

    Top ten?

  • I’m going to Emeritus next Wednesday to pick up my Hospices wine and I can’t say enough about the Emeritus group.

  • juan

    Top ten?

  • I’m going to Emeritus next Wednesday to pick up my Hospices wine and I can’t say enough about the Emeritus group.

  • I want to hang out with Brice Jones. EVERYONE who is into wine on any level should watch this episode. It’s completely captivating.

    Brandon M Shout…
    Sacramento Shout….
    A’s Shout….
    Screw the Giants….

    This is a top 10 for me.

  • I want to hang out with Brice Jones. EVERYONE who is into wine on any level should watch this episode. It’s completely captivating.

    Brandon M Shout…
    Sacramento Shout….
    A’s Shout….
    Screw the Giants….

    This is a top 10 for me.

  • That guy rocks. Now he’s a REAL guy!!!!!! I’m joining that list now.

    QOTD: I had a glass of wine at a wine bar in Venice Italy that blew me away. It was $2 US. I wish I knew the name but this was about 15 years ago and I remember buying a bottle of it and brought it home and it didn’t taste the same here in the US. I will return someday to that winebar on the corner of a back alley right off the Rialto bridge past the brass boar where everone goes to touch the nose and only the nose shows the brass from evertyone rubbing it. It’s on the way to a restaurant around the corner from there called Madonna. Another back alley place with a line out the door. You would never find it unless you knew where to look. Unless of course you were from Venice. They had the best Rissoto!!!!!

  • QOTD:

    1997 Chateau Montelena Estate

    BUT

    I was with my wife at a small Italian restaurant and we ordered a California Cuvee at $30 something dollars. They brought out the Estate and we weren’t paying attention and began to drink and thought it was spectacular. When I realized what bottle it was I asked the waitress the price on the bottle we were being served and she quoted the $30 something.

    We didn’t have any money and laughed and had an excellent time…all with a cheap little cult wine. 🙂

  • That guy rocks. Now he’s a REAL guy!!!!!! I’m joining that list now.

    QOTD: I had a glass of wine at a wine bar in Venice Italy that blew me away. It was $2 US. I wish I knew the name but this was about 15 years ago and I remember buying a bottle of it and brought it home and it didn’t taste the same here in the US. I will return someday to that winebar on the corner of a back alley right off the Rialto bridge past the brass boar where everone goes to touch the nose and only the nose shows the brass from evertyone rubbing it. It’s on the way to a restaurant around the corner from there called Madonna. Another back alley place with a line out the door. You would never find it unless you knew where to look. Unless of course you were from Venice. They had the best Rissoto!!!!!

  • QOTD:

    1997 Chateau Montelena Estate

    BUT

    I was with my wife at a small Italian restaurant and we ordered a California Cuvee at $30 something dollars. They brought out the Estate and we weren’t paying attention and began to drink and thought it was spectacular. When I realized what bottle it was I asked the waitress the price on the bottle we were being served and she quoted the $30 something.

    We didn’t have any money and laughed and had an excellent time…all with a cheap little cult wine. 🙂

  • Nick G

    Great Show. I’m Headed to Cali in a few weeks and seeing shows like this pumps me up.

    QOTD: The best wine I’ve had was at a blind wine tasting party. There were six wines, all vintage, and all phenomenal. We had a 1990 Clos Du Pape, some 1975 Kenwood Cabernet, an unknown bordeaux from 1958, and a 1985 Lafite Rothschild (plus a few others). The best wine I’ve ever had was that 1985 Lafite, but not for conventional reasons. When the bottles were revealed, I saw a bottle from my birth year, the ’85 Lafite. This was the first and only wine from my birth year that I’ve had, and it was also the only bottle on the table to have cork taint! I didn’t care, I had to drink it, and enjoyed every sip of the amazing ’85 funk.

  • Nick G

    Great Show. I’m Headed to Cali in a few weeks and seeing shows like this pumps me up.

    QOTD: The best wine I’ve had was at a blind wine tasting party. There were six wines, all vintage, and all phenomenal. We had a 1990 Clos Du Pape, some 1975 Kenwood Cabernet, an unknown bordeaux from 1958, and a 1985 Lafite Rothschild (plus a few others). The best wine I’ve ever had was that 1985 Lafite, but not for conventional reasons. When the bottles were revealed, I saw a bottle from my birth year, the ’85 Lafite. This was the first and only wine from my birth year that I’ve had, and it was also the only bottle on the table to have cork taint! I didn’t care, I had to drink it, and enjoyed every sip of the amazing ’85 funk.

  • Mr Cook

    One of your best guests ever. What a great episode. Who wouldn’t want to sit around a campfire and hear all Brice has to tell.

    QOTD:Whatever wine was being poured when Brice tells his stories!

  • Mr Cook

    One of your best guests ever. What a great episode. Who wouldn’t want to sit around a campfire and hear all Brice has to tell.

    QOTD:Whatever wine was being poured when Brice tells his stories!

  • Chris R

    QOTD: 2003 Argyle Brut Rose that we picked up on a road trip through Oregon in 2005. Popped it open on January 1st 2007, the day I proposed to my wife. Of all the things going through my mind that day, I almost forgot to have a bottle of bubbly on ice. Luckily I remembered the Argyle from our trip. She said yes and that empty bottle is with us to this day as a reminder. Had she said no, I would have been drinking something much harder.

  • Chris R

    QOTD: 2003 Argyle Brut Rose that we picked up on a road trip through Oregon in 2005. Popped it open on January 1st 2007, the day I proposed to my wife. Of all the things going through my mind that day, I almost forgot to have a bottle of bubbly on ice. Luckily I remembered the Argyle from our trip. She said yes and that empty bottle is with us to this day as a reminder. Had she said no, I would have been drinking something much harder.

  • Great guest- and GV better job as you hardly interupt anymore!

  • jayhitek

    I like this guy. He’s like a southern tougher version of Gary.
    Also a great episode. I was riveted to my computer.
    QOTD: Neal Family vineyards. Great wine to begin with. But I got drunk with a neighbor drinking a couple of bottle and bidding on things on the PBS Charity auction they had on tv that night. So much fun bidding on things just to see our names go up on the tv screen. Even more fun when it turned out to be a $890 night.. I think the neighbor spent $1700. Our wives weren’t happy. Fun night though.

  • Great guest- and GV better job as you hardly interupt anymore!

  • jayhitek

    I like this guy. He’s like a southern tougher version of Gary.
    Also a great episode. I was riveted to my computer.
    QOTD: Neal Family vineyards. Great wine to begin with. But I got drunk with a neighbor drinking a couple of bottle and bidding on things on the PBS Charity auction they had on tv that night. So much fun bidding on things just to see our names go up on the tv screen. Even more fun when it turned out to be a $890 night.. I think the neighbor spent $1700. Our wives weren’t happy. Fun night though.

  • Looking forward to watching this!

  • Looking forward to watching this!

  • Tom T.

    This was a very high quality episode with a very high quality guest. I’d love to meet Brice in person. Thanks GV for having him on the show.

  • Tom T.

    This was a very high quality episode with a very high quality guest. I’d love to meet Brice in person. Thanks GV for having him on the show.

  • italianwinelover

    can’t wait to watch it!

  • italianwinelover

    can’t wait to watch it!

  • Jeff Vogel

    Mr. Jones–

    I appreciate your service to our country. I’m doing my damndest to make my country proud as well…just passed my ten year mark in the Air Force as an air traffic controller. I’m on my sixth year in Germany now, right smack in the middle of wine country. Pinot Noir has caught on like brush fire here, and I recount a particular experience I shared with a great family, the Rumpf family of Muenster-Sarmsheim on the Nahe, at an evening dinner in their winery. I, my wife, and one of her colleagues had just finished dinner and ordered dessert. It was, as usual, an extremely busy night, very nearly on the verge of the holidays, and Stefan Rumpf hadn’t had a chance to chat with us, something he religiously did whenever we came by. Eventually he made it to our table and almost seized up as he remembered something exceedingly important. He scurried away, we were in shock a bit (What happened? Did he forget to do something, turn something off?), but within a minute or so he was back at our table, bottle in hand. It was a bottle of Pinot Noir, one that had only been bottled a few weeks prior, and one that was unique and without precedent. He opened it up for us, shared it with us, stared into our eyes to see our reaction, and if I’m lying I’m dying, it was breathtaking, heart-stopping from start to finish. It was Stefan’s youngest son’s first attempt at making something truly special, and Stefan chose to share that with us. It wasn’t even on their price list yet, nor had anyone purchased it or tasted it outside of those at the Rotwein Gala who’d crowned it third best Pinot in Germany. He talked with us for what seemed like hours about everything that made the wine what it was (and still is!); and that he shared it for nothing but his time meant more to me than anything. It was heavenly, and it’s something I’ll never forget. Best wine I ever had. Bar none. Bought two cases of it that night. Wine: Weingut Kruger-Rumpf Spaetburgunder ‘G’, for Georg, Stefan’s virtuosic winemaking son.

  • Jeff Vogel

    Mr. Jones–

    I appreciate your service to our country. I’m doing my damndest to make my country proud as well…just passed my ten year mark in the Air Force as an air traffic controller. I’m on my sixth year in Germany now, right smack in the middle of wine country. Pinot Noir has caught on like brush fire here, and I recount a particular experience I shared with a great family, the Rumpf family of Muenster-Sarmsheim on the Nahe, at an evening dinner in their winery. I, my wife, and one of her colleagues had just finished dinner and ordered dessert. It was, as usual, an extremely busy night, very nearly on the verge of the holidays, and Stefan Rumpf hadn’t had a chance to chat with us, something he religiously did whenever we came by. Eventually he made it to our table and almost seized up as he remembered something exceedingly important. He scurried away, we were in shock a bit (What happened? Did he forget to do something, turn something off?), but within a minute or so he was back at our table, bottle in hand. It was a bottle of Pinot Noir, one that had only been bottled a few weeks prior, and one that was unique and without precedent. He opened it up for us, shared it with us, stared into our eyes to see our reaction, and if I’m lying I’m dying, it was breathtaking, heart-stopping from start to finish. It was Stefan’s youngest son’s first attempt at making something truly special, and Stefan chose to share that with us. It wasn’t even on their price list yet, nor had anyone purchased it or tasted it outside of those at the Rotwein Gala who’d crowned it third best Pinot in Germany. He talked with us for what seemed like hours about everything that made the wine what it was (and still is!); and that he shared it for nothing but his time meant more to me than anything. It was heavenly, and it’s something I’ll never forget. Best wine I ever had. Bar none. Bought two cases of it that night. Wine: Weingut Kruger-Rumpf Spaetburgunder ‘G’, for Georg, Stefan’s virtuosic winemaking son.

  • Great guest, this guy can tell a good background story! Never had Emeritus, but may consider checking it out the next time I view a restaurant wine list. I don’t believe restaurants are front runners in what people want. It’s about people like Gary and internet buzz, as well as our local retailers. I’m not more likely to purchase the Emeritus because of the fact I can’t buy it on my own. I’m not a mailing list kinda girl either, but maybe someday.

  • Great guest, this guy can tell a good background story! Never had Emeritus, but may consider checking it out the next time I view a restaurant wine list. I don’t believe restaurants are front runners in what people want. It’s about people like Gary and internet buzz, as well as our local retailers. I’m not more likely to purchase the Emeritus because of the fact I can’t buy it on my own. I’m not a mailing list kinda girl either, but maybe someday.

  • robthecomic

    The greatest glass of wine i have every had was in atlantic city, nj. My father, my brother and I met a bunch of my uncles and cousins for a guys weekend. When it came time for dinner we went downstairs to the buffet to see they had not saved a seat for us. We said screw them and preceded to eat at a fine steakhouse on the 10th floor. We dined on lobster and drank silky smooth wine as the rest of them ate hamburgers 11 floors below us. The sun was setting and reflecting off of the other hotels. Truly one of my fondest memories of my dad and bro, wish i actually knew what wine it was, but it was my favorite.

    Great show, great man, great story, really enjoyed the show today.

  • robthecomic

    The greatest glass of wine i have every had was in atlantic city, nj. My father, my brother and I met a bunch of my uncles and cousins for a guys weekend. When it came time for dinner we went downstairs to the buffet to see they had not saved a seat for us. We said screw them and preceded to eat at a fine steakhouse on the 10th floor. We dined on lobster and drank silky smooth wine as the rest of them ate hamburgers 11 floors below us. The sun was setting and reflecting off of the other hotels. Truly one of my fondest memories of my dad and bro, wish i actually knew what wine it was, but it was my favorite.

    Great show, great man, great story, really enjoyed the show today.

  • Kevin C

    Very interesting and entertaining. I know Brice has better stories to tell, would love to to spend a few hours tasting wines and listening to him.

    QOTD: Kim Crawford Sauvignon Blanc, I think 2002 vintage, first time my wife came to a large wine tasting event with me in Tampa, FL. They had over 75 wines poured and this was the first wine I ever saw her get really excited about, kinda like she finally understood what made me get so excited about some wines. She still doesn’t get as fired up as I do, but se still lovesKim Crawford because we could share that experience.

  • Kevin C

    Very interesting and entertaining. I know Brice has better stories to tell, would love to to spend a few hours tasting wines and listening to him.

    QOTD: Kim Crawford Sauvignon Blanc, I think 2002 vintage, first time my wife came to a large wine tasting event with me in Tampa, FL. They had over 75 wines poured and this was the first wine I ever saw her get really excited about, kinda like she finally understood what made me get so excited about some wines. She still doesn’t get as fired up as I do, but se still lovesKim Crawford because we could share that experience.

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