EP 712 Brice Jones, founder of Sonoma-Cutrer

Gary Vaynerchuk interviews Brice Jones, a true entrepreneur a California wine legend.

Wines tasted in this episode:

2007 Emeritus Russian River Valley Pinot Noir
2006 Emeritus Pinot Noir Sonoma Coast – William Wesley Vineyard

Links mentioned in todays episode.

Latest Comment:

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luca bercelli

93/100

Great episode; most notable for the worst wine story ever (told by Bryce) and a blossoming bromance between the old and the new. Well worth watching

Tags: california, Pinot Noir, red, review, Russian River Valley, Sonoma, Video, wine, wines

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  • Rob in Vancouver

    Yo, Great guest! Great interview!

    I was joking with my girl friend when we were getting ready to watch. I said, “I wonder how many seconds it will take before Gary interrupts the guest when he is telling us about himself in the intro” I was very happy to see that you didn’t interrupt his story once. Great job.

    It looks like you have a bit of a man crush on him. CRUSH IT GARY. ๐Ÿ™‚

  • Rob in Vancouver

    Yo, Great guest! Great interview!

    I was joking with my girl friend when we were getting ready to watch. I said, “I wonder how many seconds it will take before Gary interrupts the guest when he is telling us about himself in the intro” I was very happy to see that you didn’t interrupt his story once. Great job.

    It looks like you have a bit of a man crush on him. CRUSH IT GARY. ๐Ÿ™‚

  • Smahlatz

    Great – show – Brice was awesome – seems like a lovely man

  • Smahlatz

    Great – show – Brice was awesome – seems like a lovely man

  • Tony V.

    One of the Best. Episodes. Ever.

    Please bring Mr. Jones back again, G.V., he is truly a class act.

  • Tony V.

    One of the Best. Episodes. Ever.

    Please bring Mr. Jones back again, G.V., he is truly a class act.

  • My best wine occurs every time, not just each one, but most Iยดm pretty happy coking something for familll and friends at home or outdoors and pouring a beautiful cup, If high quality, the best. I wont forget Cobos , Malbec 2000 form Perdriel distric y Lujan de Cuyo, Mendoza, Argentina.
    Nice interview; You Gary just crush it ! We know what your tasting by your face without saying a word, or just a few.
    thanks and keep up with the good work !!

  • My best wine occurs every time, not just each one, but most Iยดm pretty happy coking something for familll and friends at home or outdoors and pouring a beautiful cup, If high quality, the best. I wont forget Cobos , Malbec 2000 form Perdriel distric y Lujan de Cuyo, Mendoza, Argentina.
    Nice interview; You Gary just crush it ! We know what your tasting by your face without saying a word, or just a few.
    thanks and keep up with the good work !!

  • Simon A (Derby UK)

    Great show! Brice was truly a class act; a giant!

    QOTD – 2003 Tignanello on my birthday last year at Locanda Locatelli in London with a dear friend. Great food, great place, great company – and then we backed it up with some great cocktails at the Dorchester Hotel (true ballers). ๐Ÿ˜‰

    BTW – I don’t believe you’ve ever had a Tignanello on the show. I’d love to know your thoughts…

  • Simon A (Derby UK)

    Great show! Brice was truly a class act; a giant!

    QOTD – 2003 Tignanello on my birthday last year at Locanda Locatelli in London with a dear friend. Great food, great place, great company – and then we backed it up with some great cocktails at the Dorchester Hotel (true ballers). ๐Ÿ˜‰

    BTW – I don’t believe you’ve ever had a Tignanello on the show. I’d love to know your thoughts…

  • B-Mac

    Best wine ever was a half bottle of Napa Cab, the name of which has long since faded from memory (and really isn’t that important anyway). My wife and I drank straight from the bottle one gorgeous autumn evening as we sat on the rocky shores of Lake Superior, while she was attending Northern Michigan University.

  • B-Mac

    Best wine ever was a half bottle of Napa Cab, the name of which has long since faded from memory (and really isn’t that important anyway). My wife and I drank straight from the bottle one gorgeous autumn evening as we sat on the rocky shores of Lake Superior, while she was attending Northern Michigan University.

  • W. Miree

    Great show! Something neither you or Brice mentioned is Brice’s charitable interest. He was a big player in one of our local charities (then called Friends of Magic Moments) for terminally and chronically ill children. I was also an active supporter of the charity. He was an Honorary Chairperson for us one year. As a result of this connection, I was part of quite a number of our charity supporters who attended his World Croquet Championship tournament for a several years. There was also a large charitable wine auction held following the final match of the championship. Our Birmingham contingent contributed a surprising amount of the total receipts from winning bids. In return, Brice contributed for several years a substantial percent of the proceeds to our local charity.

    Brice was a terrific guest on your show. I especially enjoyed his sense of humor, and also his perspective on the difference in how the French express their opinions of wine vs. Americans.

    QOTD: Perhaps the best wine I ever tasted was a 1917 Gould Campbell vintage port. It was brought to a birthday party of a dear older friend of mine (the vintage was his birth year, and the bottle from his cellar) at Fleur de Lys restaurant in San Francisco. There were 22 people there (all close friends and wine geeks), and each attendee brought one of the best bottles they had in their own cellars. Needless to say, it was a spectacular occasion and everyone was having one of the best times of their lives. The port was unanimously the best wine of the evening, which was really saying something, given the quality of the wines brought. And by the way, the wine was charming, elegant, and immensely satisfying!

  • W. Miree

    Great show! Something neither you or Brice mentioned is Brice’s charitable interest. He was a big player in one of our local charities (then called Friends of Magic Moments) for terminally and chronically ill children. I was also an active supporter of the charity. He was an Honorary Chairperson for us one year. As a result of this connection, I was part of quite a number of our charity supporters who attended his World Croquet Championship tournament for a several years. There was also a large charitable wine auction held following the final match of the championship. Our Birmingham contingent contributed a surprising amount of the total receipts from winning bids. In return, Brice contributed for several years a substantial percent of the proceeds to our local charity.

    Brice was a terrific guest on your show. I especially enjoyed his sense of humor, and also his perspective on the difference in how the French express their opinions of wine vs. Americans.

    QOTD: Perhaps the best wine I ever tasted was a 1917 Gould Campbell vintage port. It was brought to a birthday party of a dear older friend of mine (the vintage was his birth year, and the bottle from his cellar) at Fleur de Lys restaurant in San Francisco. There were 22 people there (all close friends and wine geeks), and each attendee brought one of the best bottles they had in their own cellars. Needless to say, it was a spectacular occasion and everyone was having one of the best times of their lives. The port was unanimously the best wine of the evening, which was really saying something, given the quality of the wines brought. And by the way, the wine was charming, elegant, and immensely satisfying!

  • ASUEAV

    QOTD: As someone who grew up in the middle of corn fields in Indiana, suffice it to say, exposure to good wine of any kind was non-existent. While I got the opportunity to move to California and find passion for wine, this was never the case with my Dad. The only wines he would ever drink were of the mass produced variety. So in 2007, when I went back to Indiana for Christmas, I took him on his first wine tasting excursion. As there is a beauty in all wine country – Michigan is no exception. The weather was sunny and crisp and we popped the sunroof in his Corvette (which was particularly fun to drive up in and park next to a John Deere tractor) at Lemon Creek Winery. We were fortunate to have come in on a day where the owner Jeff Lemon was pouring. He had nothing but great stories about the 150 year old farm and served us Michigan’s first Syrah. Not my quite my Dad’s taste, but I was honored and what they did have was an amazing ice wine – the ’05 Moon Shadow Cabernet Sauvignon. At that moment, I saw my Dad start to convert and I knew from there he would start his adventures into the world of wine. Maybe the owner saw it too, as he most graciously gave my Dad a bottle of this ice wine and we all enjoyed it as a family at Christmas dinner. I’m very fortunate in that I’ve been wine tasting all over and have enjoyed some of the ‘best’ wines in the world – but nothing will equal that day or that bottle of ice wine. My Dad passed away in May, but he did learn to appreciate good wines thereafter. I’ll never forget that most perfect day?..thanks to good wine.

  • ASUEAV

    QOTD: As someone who grew up in the middle of corn fields in Indiana, suffice it to say, exposure to good wine of any kind was non-existent. While I got the opportunity to move to California and find passion for wine, this was never the case with my Dad. The only wines he would ever drink were of the mass produced variety. So in 2007, when I went back to Indiana for Christmas, I took him on his first wine tasting excursion. As there is a beauty in all wine country – Michigan is no exception. The weather was sunny and crisp and we popped the sunroof in his Corvette (which was particularly fun to drive up in and park next to a John Deere tractor) at Lemon Creek Winery. We were fortunate to have come in on a day where the owner Jeff Lemon was pouring. He had nothing but great stories about the 150 year old farm and served us Michigan’s first Syrah. Not my quite my Dad’s taste, but I was honored and what they did have was an amazing ice wine – the ’05 Moon Shadow Cabernet Sauvignon. At that moment, I saw my Dad start to convert and I knew from there he would start his adventures into the world of wine. Maybe the owner saw it too, as he most graciously gave my Dad a bottle of this ice wine and we all enjoyed it as a family at Christmas dinner. I’m very fortunate in that I’ve been wine tasting all over and have enjoyed some of the ‘best’ wines in the world – but nothing will equal that day or that bottle of ice wine. My Dad passed away in May, but he did learn to appreciate good wines thereafter. I’ll never forget that most perfect day?..thanks to good wine.

  • Brice my t-shirt size is 2X
    I really enjoyed you on Wine Library.
    My most enjoyable bottle of wine was a 1954 Grand Vin De Chateau Latour. Drank with family and friends celebrating the year I was born 1954.

  • Brice my t-shirt size is 2X
    I really enjoyed you on Wine Library.
    My most enjoyable bottle of wine was a 1954 Grand Vin De Chateau Latour. Drank with family and friends celebrating the year I was born 1954.

  • eatapc

    Wonderful show. When my wife and I toured Napa/Sonoma about 20 years ago, my favorite winery tour was at Sonoma-Cutrer. Fun, friendly and educational. I’ll never forget the cutaway photos of the soil from the vineyards of the three S-C wines, and how the Les Pierres soil looked like little more than gravel.

    QOTD: Beaulieu Vineyard Cabernet Sauvignon Georges de Latour (forget the year – early or mid ’80s), tasted and purchased at Beaulieu the day after we visited Sonoma-Cutrer 20 years ago. My wife and I went from one Napa winery to another that day and were disappointed by how generally undrinkable the newly-bottled red wines were. However, at Beaulieu the wine shop was practically dumping some older Georges de Latour. I was in shock when they offered me a taste. Beautiful!!! It defined what a California Cab should be, and I still use the memory of that first taste as my reference, the gold standard. They were selling it for $24 a bottle.

  • eatapc

    Wonderful show. When my wife and I toured Napa/Sonoma about 20 years ago, my favorite winery tour was at Sonoma-Cutrer. Fun, friendly and educational. I’ll never forget the cutaway photos of the soil from the vineyards of the three S-C wines, and how the Les Pierres soil looked like little more than gravel.

    QOTD: Beaulieu Vineyard Cabernet Sauvignon Georges de Latour (forget the year – early or mid ’80s), tasted and purchased at Beaulieu the day after we visited Sonoma-Cutrer 20 years ago. My wife and I went from one Napa winery to another that day and were disappointed by how generally undrinkable the newly-bottled red wines were. However, at Beaulieu the wine shop was practically dumping some older Georges de Latour. I was in shock when they offered me a taste. Beautiful!!! It defined what a California Cab should be, and I still use the memory of that first taste as my reference, the gold standard. They were selling it for $24 a bottle.

  • What was my the best wine I’ve ever had?

    I forgot until you asked. I had to search for it. You see, I threw away the bottle years ago because it was time to move away and I never wrote the name down. All I remembered was that it was a 2003 Morey-St-Denis that my friend Bertrand (an oenologist) gave me as a going-away present for when I left France and returned to America.

    While I brought several other bottles back, I saved that one for a special occasion. In the summer of 2006 I fell in love with a woman, deeply, madly, and with a reckless abandon. One night, in celebration of our time together, I had planned two things. She, like I, was a lover of books, but she had never read my favorite book of all time, The Great Gatsby. So, after we had shared a quite dinner, I opened the wine and we nuzzled together, sipping slowly as I showed her Fitzgerald’s New York. The wine itself was warm and velvety, with tannins that tiptoed across my tongue with caramel and spice. It was one of the best moments of my life.

    When it all fell apart a month later, I kept the bottle as a way of holding onto the night. Later, when I moved away to my present home, I threw it out. Now, I wonder if there are even any bottles of it left in the world. My girlfriend now deserves to taste that wine. Anything that good deserves to be shared.

    2003 Domaine Lignier Michelot Morey Saint Denis 1er Cru Aux Charmes

  • What was my the best wine I’ve ever had?

    I forgot until you asked. I had to search for it. You see, I threw away the bottle years ago because it was time to move away and I never wrote the name down. All I remembered was that it was a 2003 Morey-St-Denis that my friend Bertrand (an oenologist) gave me as a going-away present for when I left France and returned to America.

    While I brought several other bottles back, I saved that one for a special occasion. In the summer of 2006 I fell in love with a woman, deeply, madly, and with a reckless abandon. One night, in celebration of our time together, I had planned two things. She, like I, was a lover of books, but she had never read my favorite book of all time, The Great Gatsby. So, after we had shared a quite dinner, I opened the wine and we nuzzled together, sipping slowly as I showed her Fitzgerald’s New York. The wine itself was warm and velvety, with tannins that tiptoed across my tongue with caramel and spice. It was one of the best moments of my life.

    When it all fell apart a month later, I kept the bottle as a way of holding onto the night. Later, when I moved away to my present home, I threw it out. Now, I wonder if there are even any bottles of it left in the world. My girlfriend now deserves to taste that wine. Anything that good deserves to be shared.

    2003 Domaine Lignier Michelot Morey Saint Denis 1er Cru Aux Charmes

  • Lisa Mattson

    Great to find Brice on WLTV. While I live in Sonoma County, I usually bump into him in Burgundy. Last time I saw him was last summer in the courtyard of Domaine Leflaive. He is a legend here and in Burgundy.

  • Lisa Mattson

    Great to find Brice on WLTV. While I live in Sonoma County, I usually bump into him in Burgundy. Last time I saw him was last summer in the courtyard of Domaine Leflaive. He is a legend here and in Burgundy.

  • Great show Gary…

    QOTD: The best wine I’ve ever had is a Solanes Priorat; one night my girlfriend an I had the idea to make Spanish Tapas and we made a list, bought the ingredients and came home to prepare the most amazing dinner ever, incredible aromas and perfumes from the food and fruits we had, the combination of our chat, the tastes and textures was phenomenal and the wine was sort of the vessel that was carrying us through the evening, plenty of love, for the food for the wine and for each other. Greatest night.

  • Great show Gary…

    QOTD: The best wine I’ve ever had is a Solanes Priorat; one night my girlfriend an I had the idea to make Spanish Tapas and we made a list, bought the ingredients and came home to prepare the most amazing dinner ever, incredible aromas and perfumes from the food and fruits we had, the combination of our chat, the tastes and textures was phenomenal and the wine was sort of the vessel that was carrying us through the evening, plenty of love, for the food for the wine and for each other. Greatest night.

  • AUSSIE SAMMY S

    Hi Gary,

    I loved the professionalism of Brice Jones – I just thought his wine business sense and desire & passion to succeed is outstanding.. It’s refreshing to see a winery making wine for passion & customer satisfaction & not for money!!! Kudos to Brice Jones – TOP SHOW!!1

  • AUSSIE SAMMY S

    Hi Gary,

    I loved the professionalism of Brice Jones – I just thought his wine business sense and desire & passion to succeed is outstanding.. It’s refreshing to see a winery making wine for passion & customer satisfaction & not for money!!! Kudos to Brice Jones – TOP SHOW!!1

  • Melissa

    Great show and great guest!!!

    QOTD: Wow, I’ve had so many wonderful experiences with wine. Here is one of my favorites:

    My husband and I spent four glorious days in Beaune, France exploring the vineyards on bicycles and tasting wines. On our final day we decided to play a round of golf, and couldn’t resist taking along a bottle we had purchased, which was an ’05 from Pommard. We’ve golfed better, but we can’t remember a memory of golf and wine that can compare. The views and smells of the vineyards, the incredible wine, and the laughter while trying to calculate meters vs. yards will never be forgotten.

  • Melissa

    Great show and great guest!!!

    QOTD: Wow, I’ve had so many wonderful experiences with wine. Here is one of my favorites:

    My husband and I spent four glorious days in Beaune, France exploring the vineyards on bicycles and tasting wines. On our final day we decided to play a round of golf, and couldn’t resist taking along a bottle we had purchased, which was an ’05 from Pommard. We’ve golfed better, but we can’t remember a memory of golf and wine that can compare. The views and smells of the vineyards, the incredible wine, and the laughter while trying to calculate meters vs. yards will never be forgotten.

  • great show! awesome guest, I wish I could join the mailing list but I live in canada so that sucks

    qotd: Its funny my favourite wine I can think of happened with people I care about
    M. Chapoutier Crozes Hermitage 2002-2004 I dont rememebr the vintage I made lamb dinner for friends/family and I think the wine was the most expensive I ever paid for haha

    Dom Perignon and a magnum of Alain V….something Grand Cru Blanc de Blanc. But it was a gift to a guy I worked with who won a comp and we drank it with like 9 people that night with two pizzas at like 11pm to 1am. I mean it was pretty cool

  • great show! awesome guest, I wish I could join the mailing list but I live in canada so that sucks

    qotd: Its funny my favourite wine I can think of happened with people I care about
    M. Chapoutier Crozes Hermitage 2002-2004 I dont rememebr the vintage I made lamb dinner for friends/family and I think the wine was the most expensive I ever paid for haha

    Dom Perignon and a magnum of Alain V….something Grand Cru Blanc de Blanc. But it was a gift to a guy I worked with who won a comp and we drank it with like 9 people that night with two pizzas at like 11pm to 1am. I mean it was pretty cool

  • A dumb Rhine king

    Great guest!

    QOTD: The best bottle of wine I’ve had was a Caduceus 2006 Chupacabra. I distinctly remember the bubble gum cherry flavor while my friend showed me WLTV for the first time. To be honest I didn’t like it at first, but it grew on me. It started out as a wine tasting and quickly became a wine drinking. It was great times with great friends.

  • A dumb Rhine king

    Great guest!

    QOTD: The best bottle of wine I’ve had was a Caduceus 2006 Chupacabra. I distinctly remember the bubble gum cherry flavor while my friend showed me WLTV for the first time. To be honest I didn’t like it at first, but it grew on me. It started out as a wine tasting and quickly became a wine drinking. It was great times with great friends.

  • A dumb Rhine king

    Oh and to be perfectly honest, I go through a few bottles of wine a month but I rarely ever buy it at the restaurants. Mostly because around where I live they only sell the cheap over produced wines on a wildly high price point. The only exception to that rule would be Geyser Peak Cab 2005. I would be more prone to buy it if I recognized the bottle from WLTV or Twitter at the local liquor store, good rating or not.

  • A dumb Rhine king

    Oh and to be perfectly honest, I go through a few bottles of wine a month but I rarely ever buy it at the restaurants. Mostly because around where I live they only sell the cheap over produced wines on a wildly high price point. The only exception to that rule would be Geyser Peak Cab 2005. I would be more prone to buy it if I recognized the bottle from WLTV or Twitter at the local liquor store, good rating or not.

  • A dumb Rhine king

    … and the bottle was actually a 2005 not 2006.

  • A dumb Rhine king

    … and the bottle was actually a 2005 not 2006.

  • Jacob M

    wow. charm. nuff said.

  • Jacob M

    wow. charm. nuff said.

  • Johnny D

    What a O.G. What I wouldn’t give to work for that guy…

  • Johnny D

    What a O.G. What I wouldn’t give to work for that guy…

  • great great guest. I absolutely love these types of guests.
    I noticed this show last night so I waited, bought the 07 RRV and watched the show.
    Brice was even better than I expected. I did know a lot of the story but this refresher was refreshing (sorry for that line).
    QOTD: I agree with that sentiment. I feel, and I admit I read this somewhere, that a very special btl helps imbed a very special time. In other words, to me, don’t save a trophy wine just to save it a bit longer. If you have an event, break out “THE” BOTTLE!

  • great great guest. I absolutely love these types of guests.
    I noticed this show last night so I waited, bought the 07 RRV and watched the show.
    Brice was even better than I expected. I did know a lot of the story but this refresher was refreshing (sorry for that line).
    QOTD: I agree with that sentiment. I feel, and I admit I read this somewhere, that a very special btl helps imbed a very special time. In other words, to me, don’t save a trophy wine just to save it a bit longer. If you have an event, break out “THE” BOTTLE!

  • Anonymous

    FANTASTIC guest. I have to admit that when I first saw “founder of Sonoma-Cutrer” at the top of the screen, my initial “preconceived notion” kicked in and I didn’t expect much. After watching the episode, I have ENORMOUS respect for this man, immensely admire what he’s done in the wine business in his lifetime, and completely agree with his philosophy about the enjoyment of wine (maybe because it’s so similar to what GV preaches each day – the ideals that have kept me a fan of this show since year #1.)

    QOTD: A Mexican sparkling wine (I have no idea the name or the grapes used) that my Mom and I sipped as we wrapped gifts together in the basement of my parents house after midnight on Christmas Eve the last year before I moved across the country. I’ll never forget the laughs we had and the conversation we had, just the two of us… the sparkler wasn’t half bad either. Cheers.

  • YoungDave

    FANTASTIC guest. I have to admit that when I first saw “founder of Sonoma-Cutrer” at the top of the screen, my initial “preconceived notion” kicked in and I didn’t expect much. After watching the episode, I have ENORMOUS respect for this man, immensely admire what he’s done in the wine business in his lifetime, and completely agree with his philosophy about the enjoyment of wine (maybe because it’s so similar to what GV preaches each day – the ideals that have kept me a fan of this show since year #1.)

    QOTD: A Mexican sparkling wine (I have no idea the name or the grapes used) that my Mom and I sipped as we wrapped gifts together in the basement of my parents house after midnight on Christmas Eve the last year before I moved across the country. I’ll never forget the laughs we had and the conversation we had, just the two of us… the sparkler wasn’t half bad either. Cheers.

  • mjr

    thanks mott & gary

    great guest. really exudes a great, friendly, fun & interesting guy.
    QOTD: my best so far was with my wife mitsuyo at aoc yoyogi restaurant in shinjuku, tokyo & it was a loire valley white. unfortunately i lost the details ๐Ÿ™ my immediate thought was that this is what is drunk in heaven ๐Ÿ™‚

    great guest.

    mjr
    tokyo

  • mjr

    thanks mott & gary

    great guest. really exudes a great, friendly, fun & interesting guy.
    QOTD: my best so far was with my wife mitsuyo at aoc yoyogi restaurant in shinjuku, tokyo & it was a loire valley white. unfortunately i lost the details ๐Ÿ™ my immediate thought was that this is what is drunk in heaven ๐Ÿ™‚

    great guest.

    mjr
    tokyo

  • JHeavey

    Many favorites bottles focused on many memorable events and lovely pepople. A 1973 Hanzell Chard I served as part of a 5-wine line-up at a lovely small French restaurant in Garrison, NY (I think!) in 1976 I orchestrated with the chef for a small group of family and friends. We had the restaurant to ourselves one spring Sunday affernoon, and I can still see the corner table where we all sat.

  • JHeavey

    Many favorites bottles focused on many memorable events and lovely pepople. A 1973 Hanzell Chard I served as part of a 5-wine line-up at a lovely small French restaurant in Garrison, NY (I think!) in 1976 I orchestrated with the chef for a small group of family and friends. We had the restaurant to ourselves one spring Sunday affernoon, and I can still see the corner table where we all sat.

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